Social Media Specialist — Instagram & Facebook Remote

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TYPE OF WORK

Full Time

SALARY

$8 ph

HOURS PER WEEK

38

DATE UPDATED

Sep 21, 2026

JOB OVERVIEW

Are you a creative social media specialist who can turn real salon footage into content people want to watch, save, share and respond to?

We’re an established Australian hair salon celebrating 20 years in business, with a separate hair and scalp clinic. We’re community-minded, care about the people we work with and have plenty of knowledge, personality and stories to share.

We’re looking for someone who can bring those stories to life through quality social media—and take ownership of the role.

About the role

You’ll manage Instagram and Facebook content for both businesses, working with photos and videos supplied by our team.

From planning and editing to writing, scheduling and audience engagement, you’ll help build a consistent presence that reflects who we are: friendly, knowledgeable, professional and fun.

This is a specialist role requiring strong creative skills, excellent written English and a solid understanding of social media strategy.

What you’ll be doing

* Turn supplied footage and images into polished Reels, carousels, Stories and posts.
* Edit videos with strong openings, clear storytelling, subtitles and thoughtful pacing.
* Write natural, engaging captions that sound like us and encourage meaningful interaction.
* Apply SEO and AI optimisation (AIO) principles to clear, useful content without keyword stuffing or making it sound robotic.
* Write accurate, descriptive alt text to support accessibility.
* Plan and maintain a content calendar across both brands.
* Schedule and publish content accurately and consistently.
* Respond to comments and messages in our brand voice, referring appointment enquiries and clinical questions to the appropriate team member.
* Encourage conversations, audience participation and organic growth.
* Review analytics to understand what is working, what needs adjusting and what we should try next.
* Track meaningful results, including reach, watch time, saves, shares, engagement, profile visits and enquiries.
* Keep up with Instagram and Facebook changes, features and best practices.
* Bring ideas to the team and let us know what footage would help you create stronger content.

Who we’re looking for

You have proven experience managing Instagram and Facebook for businesses, with a portfolio showing both your creative work and the results it has achieved.

You’ll need:

* Strong Reel editing and carousel design skills.
* Excellent written English and the ability to write conversationally for an Australian audience.
* An eye for clean, consistent design and attention to detail.
* Confidence using tools such as Canva, CapCut or Adobe, alongside Meta Business Suite and scheduling platforms.
* The ability to interpret analytics and turn findings into practical improvements.
* An understanding of how to attract a relevant audience and build trust over time.
* Good organisation, reliable communication and the ability to work independently.
* Full-time availability, reliable internet and a suitable computer for video editing.

Experience in hair, beauty, wellness or other service-based businesses would be an advantage. You must be comfortable working with expert-led content, checking facts and avoiding unsupported hair-growth or health claims.

Why work with us?

You’ll be working directly with an established, community-minded business that has 20 years of experience and real expertise to share.

We’ll provide the photos, footage and professional knowledge. You’ll have room to contribute ideas, develop the content and make this role your own.

We want someone who takes pride in their work, enjoys understanding the business behind the account and gets excited about seeing their ideas make a difference.

How to apply

Please include:

* A short introduction explaining why this role interests you.
* Examples of Instagram and Facebook accounts you have managed, explaining your contribution.
* Three to five examples of Reels, carousels and captions you have created.
* An example of how you used analytics to improve results.
* Your preferred editing and scheduling tools.
* Your availability, earliest start date and expected monthly salary in PHP.

We’d like to hear your own voice in your application and see work that shows what you can bring to the role.

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