Google Ads & Marketing Manager

Google Ads & Marketing Manager

An established Australian custom sportswear and apparel business is seeking an experienced Google Ads & Marketing Manager to take ownership of our Google Ads account and oversee our broader digital marketing activities.

This role is primarily focused on Google Ads performance and optimisation. We are looking for someone with proven experience managing Google Ads accounts who understands how to continually improve campaigns, generate quality leads and maximise return on advertising spend.

Alongside Google Ads, you will oversee our organic social media presence, content planning, email newsletters and general marketing activities while working closely with our internal team.

This will initially be a part-time position, with the opportunity to develop into a full-time role as the business continues to grow.

Primary Responsibility – Google Ads

Google Ads will be the most important part of this position.

You will take responsibility for managing and improving an existing Google Ads account, including:

* Manage and optimise our existing Google Ads campaigns.
* Review the current account structure and identify opportunities for improvement.
* Manage Search campaigns, keywords, match types, negative keywords, audiences and targeting.
* Monitor search terms and ensure advertising spend is focused on relevant, high-quality traffic.
* Create and test advertisements, headlines and campaign messaging.
* Monitor and improve conversions, cost per lead, click-through rates and overall campaign performance.
* Review geographic, device, demographic and time-of-day performance where relevant.
* Manage campaign budgets and recommend where advertising spend should be increased, reduced or reallocated.
* Monitor conversion tracking and ensure campaign results are being measured accurately.
* Continually test and optimise campaigns rather than simply allowing campaigns to run unchanged.
* Identify new keyword and campaign opportunities within the Australian sportswear and custom apparel market.
* Provide clear reporting to management on performance, results and recommended changes.
* Focus on generating genuine enquiries and qualified leads, not simply clicks and impressions.

Marketing & Content Management

In addition to Google Ads, you will help oversee the broader marketing activities of the business.

Responsibilities will include:

* Manage and maintain our organic Instagram and Facebook presence.
* Plan and schedule regular social media content.
* Work with our internal design and sales teams to develop content ideas.
* Coordinate photos, graphics, customer projects, new products and other marketing material.
* Create engaging posts showcasing our custom sportswear and apparel.
* Develop and maintain a consistent monthly content schedule.
* Identify opportunities to showcase completed customer orders, designs and products.
* Help develop marketing campaigns around sporting seasons, events and key sales periods.
* Prepare and coordinate monthly email newsletters.
* Assist with website promotions, marketing copy and campaign messaging.
* Maintain consistency across the company’s marketing channels.
* Help develop the overall marketing strategy as the business continues to grow.

Please note: Meta/Facebook paid advertising management is not required for this position. The Facebook and Instagram component is primarily focused on organic content, posting and brand presence.

Essential Experience

* Proven Google Ads management experience is essential.
* Demonstrated history of successfully managing and optimising Google Ads campaigns.
* Strong understanding of Google Search Ads, keywords, search terms, negative keywords, bidding, budgets and conversion optimisation.
* Ability to analyse campaign data and make informed optimisation decisions.
* Experience improving lead generation and return on advertising spend.
* Understanding of Google Ads conversion tracking and performance reporting.
* Experience managing business social media accounts.
* Strong written English and ability to create professional marketing copy.
* Strong organisational and communication skills.
* Ability to work independently and take ownership of marketing performance.
* Comfortable working with an internal team to coordinate content and campaigns.

Preferred Experience

Experience in any of the following would be highly regarded:

* Sportswear, teamwear, apparel or sporting industry marketing.
* Custom apparel or e-commerce.
* Google Analytics and GA4.
* Google Tag Manager.
* SEO and website optimisation.
* Email marketing and newsletter platforms.
* Canva or Adobe Creative Suite.
* Shopify.
* Content planning and marketing calendars.

Who We’re Looking For

We are not looking for someone who has simply boosted posts or completed a basic Google Ads course.

We are looking for someone who has genuinely managed Google Ads accounts, understands the platform and can demonstrate previous results.

You should be comfortable reviewing an established account, understanding what is and isn’t working, making changes and being accountable for improving performance.

At the same time, you should have a good understanding of branding and content and be able to work with our team to ensure our social media, newsletters and broader marketing remain active and consistent.

Position

Part-Time – with opportunity to progress to Full-Time

The position will begin part-time while you take ownership of our Google Ads and marketing activities. As the business and marketing requirements continue to expand, there will be an opportunity for the role to develop into a full-time position.

When applying, please provide details of your previous Google Ads experience, the types of accounts and budgets you have managed, and examples of results you have achieved.