Direct-Response Video Editor Who Works with AI Tools | Paid Social

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TYPE OF WORK

Full Time

SALARY

2200

HOURS PER WEEK

40

DATE UPDATED

Sep 26, 2026

JOB OVERVIEW

BEFORE YOU APPLY, ASK YOURSELF THESE QUESTIONS
- Have I used HeyGen, ElevenLabs, and Higgsfield for real work, for at least 6 consecutive months?
- Can I build a realistic avatar from a photo and make it speak naturally?
- Can I generate a full Pixar-style animated ad when there is no footage at all?
- Do I know why the first 3 seconds of an ad matter more than the rest?
- Do I care more about whether an ad sells than whether it looks cinematic?

If you answered yes to all five, we'd like to talk to you.

ABOUT US AND THE ROLE
We're a fast-growing e-commerce brand creating products for the health supplement niche. Paid social is one of our main growth channels, which means video creative is one of the biggest drivers of our business, not just "content".

We need a full-time (40 hours per week) AI video maker and editor to create high-performing video ads for Facebook, Instagram, TikTok, and other paid channels. The role is ideal for someone who understands direct-response editing, AI-generated creative, UGC-style ads, fast testing, strong hooks, emotional storytelling, and conversion-focused creative.

Our view is simple: a good ad doesn't just look nice. It stops the scroll, holds attention, builds desire, and gets people to take action.

WHAT YOU'LL BE CREATING AND EDITING
- AI avatar ads: realistic avatars created from photos and animated in HeyGen, voiced with ElevenLabs on scripts we provide
- Pixar-style animated ads: fully generated creatives built with Higgsfield (nano banana pro, Kling, Seedance)
- Facebook and Instagram ads: scroll-stopping videos built to grab attention quickly and drive purchases
- UGC-style ad creatives: native-feeling videos that look organic, believable, and platform-friendly
- Product demonstration videos: clear, benefit-driven edits that show the product in action
- Customer testimonial ads: emotional, trust-building edits using reviews, before/after moments, and social proof
- VSL-style ads and advertorial videos: longer-form sales videos built around education and direct-response structure
- Creative variations for testing: different hooks, openings, captions, CTAs, angles, pacing, and structures

THE STANDARD WE HOLD EVERY AD TO
We're not looking for a "cinematic" editor who only cares about pretty visuals. We need someone who understands how ads work and can make videos that:
- Stop people in the first 1 to 3 seconds
- Make the problem feel real and urgent
- Show the product clearly and persuasively
- Use captions, cuts, zooms, overlays, and b-roll to maintain attention
- Feel native to Facebook, Instagram, and TikTok
- Communicate benefits quickly and clearly
- Build trust using reviews, testimonials, and social proof
- Guide the viewer toward a click or purchase

You should be able to take a script, raw footage, UGC clips, product shots, reviews, references, and creative notes, then turn them into a polished ad ready for testing. And when there is no footage to work with, you should be able to generate it yourself with AI.

We care about creative that sells. That doesn't mean ugly or low quality. It means every editing choice should support the message, the emotion, and the conversion.

REQUIREMENTS
- HeyGen: avatar creation from photos and realistic animation
- ElevenLabs: text-to-speech and voiceover
- Higgsfield (nano banana pro, Kling, Seedance): animated and generated video
- At least 6 consecutive months of real work with these tools, not occasional use

PREFERRED, BUT NOT REQUIRED
- Meta/Facebook ad creatives
- Short-form paid social videos
- Long-form VSLs or sales videos
- Captioning, motion graphics, overlays, b-roll, sound design, and pacing
- Premiere Pro, After Effects, CapCut, DaVinci, or similar tools

Experience in the health supplement niche is a bonus.

THE PEOPLE WHO SUCCEED IN THIS ROLE
- Have experience editing video ads for e-commerce brands
- Have hands-on experience producing creatives with AI tools, not just experimenting with them
- Understand direct-response marketing and paid social creative
- Can create multiple ad variations quickly
- Know how to follow references without copying them blindly
- Have a good instinct for hooks, pacing, retention, and emotional flow
- Can make simple footage feel compelling and conversion-focused
- Are comfortable receiving feedback and iterating fast
- Care about whether their videos actually perform, not just whether they look good

DAY-TO-DAY RESPONSIBILITIES
- Creating avatars and animating them in HeyGen
- Producing voiceovers in ElevenLabs from our scripts
- Building Pixar-style animated ads with Higgsfield
- Researching and sourcing clips for VSLs
- Editing new ad creatives from scripts, footage, UGC clips, and references
- Editing with music, voiceover, sound effects, transitions, and subtitles
- Creating variations of winning ads for further testing
- Improving hooks, pacing, captions, visuals, and CTAs
- Adapting creatives for different platforms and aspect ratios
- Uploading finished videos to Google Drive, clearly named and organized
- Collaborating with the marketing and creative team to improve performance
- Using feedback from ad results to make stronger iterations

WHAT WE OFFER
- Competitive compensation based on experience
- The opportunity to work on ads that directly drive revenue
- Clear creative direction and fast feedback
- Long-term growth with a brand aiming to scale aggressively, for someone who wants more responsibility over time

We're building a serious e-commerce brand. If you know how to create ads that get attention, build trust, and convert, we'd love to hear from you.

TO PROCEED WITH YOUR APPLICATION, PLEASE FILL THIS GOOGLE FORM:
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