Facebook Ads | AI Video Generation & Editing

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TYPE OF WORK

Full Time

SALARY

2000$

HOURS PER WEEK

40

DATE UPDATED

Sep 26, 2026

JOB OVERVIEW

We're hiring an AI video maker and editor who understands one thing: an ad is not judged by how nice it looks. It is judged by whether it stops the scroll, keeps people watching, makes them want the product, and gets them to act.

We're a fast-growing e-commerce brand in the health supplement niche. Paid social is one of our main growth channels, so video creative is not "content" to us. It is one of the biggest drivers of the entire business.

This is a full-time role (40 hours per week) creating high-performing video ads for Facebook, Instagram, TikTok, and other paid channels. It suits someone who is comfortable with direct-response editing, AI-generated creative, UGC-style ads, fast testing, strong hooks, emotional storytelling, and conversion-focused work.

WHAT YOU'LL CREATE AND EDIT
- AI avatar ads: realistic avatars built from photos and animated in HeyGen, voiced with ElevenLabs using scripts we provide
- Pixar-style animated ads: fully generated creatives made with Higgsfield (nano banana pro, Kling, Seedance)
- Facebook and Instagram ads: scroll-stopping videos that grab attention fast and drive purchases
- UGC-style creatives: native-feeling videos that look organic, believable, and right for the platform
- Product demonstration videos: clear, benefit-driven edits that show the product in action
- Customer testimonial ads: emotional, trust-building edits using reviews, before/after moments, and social proof
- VSL-style ads and advertorial videos: longer sales videos built on education and direct-response structure
- Variations for testing: different hooks, openings, captions, CTAs, angles, pacing, and structures

WHAT WE'RE LOOKING FOR
We are not looking for a "cinematic" editor who only cares about beautiful visuals. We want someone who understands how ads work. Your videos should:
- Stop people within the first 1 to 3 seconds
- Make the problem feel real and urgent
- Show the product clearly and persuasively
- Hold attention with captions, cuts, zooms, overlays, and b-roll
- Feel native to Facebook, Instagram, and TikTok
- Get the benefits across quickly and clearly
- Build trust with reviews, testimonials, and social proof
- Lead the viewer toward a click or a purchase

You should be able to take a script, raw footage, UGC clips, product shots, reviews, references, and creative notes, and turn them into a polished ad that is ready for testing. When there is no footage to work with, you should be able to generate it yourself with AI.

YOU'LL DO WELL HERE IF YOU
- Have edited video ads for e-commerce brands
- Have produced real creatives with AI tools, not just experimented with them
- Understand direct-response marketing and paid social creative
- Can turn out multiple ad variations quickly
- Know how to follow a reference without copying it blindly
- Have good instincts for hooks, pacing, retention, and emotional flow
- Can make simple footage feel compelling and conversion-focused
- Take feedback well and iterate fast
- Care whether your videos perform, not only whether they look good

Creative that sells does not mean ugly or low quality. It means every editing choice supports the message, the emotion, and the conversion.

REQUIRED SKILLS AND EXPERIENCE
- HeyGen: creating avatars from photos and animating them realistically
- ElevenLabs: text-to-speech and voiceover
- Higgsfield (nano banana pro, Kling, Seedance): animated and generated video
- At least 6 consecutive months of real work with these tools, not occasional use

IDEALLY YOU ALSO HAVE EXPERIENCE WITH
- Meta/Facebook ad creatives
- Short-form paid social videos
- Long-form VSLs or sales videos
- Captioning, motion graphics, overlays, b-roll, sound design, and pacing
- Premiere Pro, After Effects, CapCut, DaVinci, or similar tools

Bonus points if you have worked in the health supplement niche.

YOUR DAY TO DAY
- Creating avatars and animating them in HeyGen
- Producing voiceovers in ElevenLabs from our scripts
- Building Pixar-style animated ads with Higgsfield
- Researching and sourcing clips for VSLs
- Editing new ad creatives from scripts, footage, UGC clips, and references
- Editing with music, voiceover, sound effects, transitions, and subtitles
- Creating variations of winning ads for further testing
- Improving hooks, pacing, captions, visuals, and CTAs
- Adapting creatives to different platforms and aspect ratios
- Uploading finished videos to Google Drive, clearly named and organized
- Working with the marketing and creative team to improve performance
- Using feedback from ad results to make stronger iterations

WHAT YOU GET
- Competitive compensation based on experience
- Work on ads that directly drive revenue
- Clear creative direction and fast feedback
- Long-term growth with a brand that is scaling aggressively, for someone who wants more responsibility over time

We're building a serious e-commerce brand, and we want someone who knows how to make ads that get attention, build trust, and convert. If that sounds like you, we'd love to hear from you.

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