Cold Caller / Appointment Setter – U.S. Law Firms

Cold Caller / Appointment Setter – U.S. Law Firms

We ares looking for an experienced, confident Cold Caller / Appointment Setter to contact attorneys and law firms throughout the United States.

This is a performance-based position with commission and appointment bonuses. We will provide the leads, calling lists, scripts, training, and sales materials.

About Us

We help law firms grow their practices through services including:

Google Business Profile optimization
Google Ads
Local SEO
Law firm website development and redesign
Online marketing and lead generation

The owner has practiced law in Beverly Hills, California for approximately 17 years before moving into law firm marketing.

We understand attorneys because we have been on their side of the desk.

Our initial focus will be primarily on bankruptcy attorneys, with additional practice areas being added later.

Your Primary Job

Your job is NOT to sell complicated marketing services over the telephone.

Your primary responsibility is to:

Call attorneys and law firms from lists that we provide.
Get through receptionists and gatekeepers.
Speak directly with attorneys or decision-makers whenever possible.
Give a short introduction to us.
Determine whether the attorney is interested in discussing ways to bring additional clients into their practice.
Schedule qualified appointments directly on our calendar.
Keep accurate notes regarding each conversation and follow-up.
Follow up with prospects when appropriate.

Once an attorney agrees to an appointment, we will handle the consultation and closing process.

Example of the Type of Call You Will Make

You may say something similar to:

“Hi, I'm calling for Joh Doe. John practiced bankruptcy law in Beverly Hills for about 17 years and now works specifically with law firms to help them bring in additional clients. He asked me to reach out to a few bankruptcy attorneys in your area. Would you have a few minutes this week to speak with him?”

You will receive additional scripts, responses to common objections, and training.

Who We Are Looking For

We are looking for someone who is:

Extremely comfortable making outbound cold calls.
Fluent in spoken English.
Easy for U.S. clients to understand over the telephone.
Professional and confident speaking with attorneys.
Comfortable dealing with receptionists and gatekeepers.
Persistent without being aggressive.
Friendly, conversational, and natural on the phone.
Able to think quickly instead of simply reading a script word-for-word.
Comfortable handling objections such as:
“We're not interested.”
“We already have a marketing company.”
“Send me an email.”
“The attorney isn't available.”
“We don't need any more clients.”
Organized and able to maintain accurate call notes.
Reliable and able to work independently.
Motivated by performance-based compensation.
Required Skills

Required:

Excellent spoken English
Previous cold-calling experience
Previous appointment-setting experience
Strong telephone communication skills
Ability to communicate professionally with U.S. businesses
Experience getting past gatekeepers
Ability to handle objections
Basic computer skills
Reliable high-speed internet
Quality headset and quiet work environment
Ability to work during U.S. business hours

Preferred but not required:

B2B cold-calling experience
Experience calling attorneys, accountants, doctors, or other professionals
Experience selling marketing, advertising, SEO, websites, Google Ads, or similar services
Experience using a CRM
Experience scheduling appointments through Calendly or similar systems
Previous experience calling U.S. businesses
Compensation

This is a performance-based position.

Compensation may include:

Payment for qualified appointments that actually attend their scheduled consultation.
Additional commission for each law firm that becomes a paying client.
Additional performance incentives may be available for top performers.

Our services can include an initial setup fee plus ongoing monthly management, so successful callers have the opportunity to earn meaningful commissions.

There is no predetermined limit on how many qualified appointments you can generate.

Leads Are Provided

You will NOT be required to find your own leads.

We provide lists of attorneys and law firms for you to contact.

Initially, you will primarily contact bankruptcy attorneys throughout the United States.

Work Schedule

You must be available to make calls during normal U.S. business hours.

Because you will be calling law offices, the majority of calling will take place Monday through Friday during the attorneys' local business hours.

We are looking for someone interested in becoming a long-term member of our team if the relationship works well.

Performance Expectations

We care about results, not simply the number of calls made.

We will monitor:

Calls completed
Decision-makers reached
Conversations with attorneys
Qualified appointments scheduled
Appointment show rate
New clients generated

Quality appointments are more important than simply filling the calendar with people who have no genuine interest.

How to Apply

Please include the following with your application:

1. Briefly describe your cold-calling experience.

Tell us what types of businesses or individuals you have called and approximately how long you have been cold calling.

2. Tell us about your appointment-setting experience.

What were you selling or promoting, and approximately how many appointments were you expected to schedule?

3. Describe your experience getting past gatekeepers.

Law firms frequently have receptionists or assistants screening calls. Tell us how you normally approach this situation.

4. Send a voice recording.

This is REQUIRED.

Please submit a 60–90 second recording introducing yourself and then pretend that you are calling a bankruptcy attorney using the following scenario:

“You are calling on behalf of our marketing office. The owner practiced bankruptcy law in Beverly Hills for approximately 17 years and now helps law firms bring in additional clients. Your goal is to get the attorney interested enough to schedule a short conversation.”

Do NOT simply read this description word-for-word. We want to hear how you naturally communicate on the telephone.

Applications without a voice recording may not be considered.

Important

We are NOT looking for someone who sounds like they are reading from a call-center script.

We want someone who can have a natural conversation with an attorney, build curiosity, handle objections professionally, and get the attorney to agree to a short conversation with our owner.

If you are confident on the telephone, competitive, persistent, and comfortable speaking with U.S. attorneys and business owners, we would like to hear from you.