Marketing Executive – Ocean World Travel

# Marketing Executive – Ocean World Travel

Ocean World Travel is an established UK travel business specialising in cruises and holidays. We are looking for an experienced, creative and highly proactive **Marketing Executive** to join our team on a long-term basis.

This is a hands-on marketing role for someone who enjoys travel, understands digital marketing and can create engaging content across a range of platforms.

We are looking for someone who can **take ownership of a large part of our day-to-day marketing**, rather than simply waiting to be given individual tasks.

## Main Responsibilities

### Social Media

* Manage and develop Ocean World Travel's Facebook presence.
* Create regular, engaging Facebook posts promoting cruises, holidays, destinations, offers, news and useful travel content.
* Manage our Facebook groups, keeping them active, helpful and engaging.
* Respond appropriately to comments and customer interactions.
* Identify opportunities to increase engagement and grow our social media audience.
* Create and manage Facebook advertising campaigns.
* Test different adverts, audiences and content and monitor results.
* Keep up to date with changes and opportunities within Facebook and social media marketing.

### Content & Blogs

* Research and write interesting, useful and engaging travel and cruise blogs.
* Create content around cruise lines, ships, destinations, itineraries, travel tips and current travel opportunities.
* Turn cruise offers and company information into interesting customer-focused content.
* ---------- content across Facebook, our website, email marketing and other channels.
* Ensure all written content is in excellent, natural English and appropriate for a UK audience.

### Website

* Help maintain and improve the Ocean World Travel website.
* Add and update website content, including cruise offers, blogs, destinations and promotional content.
* Identify opportunities to improve the website and customer experience.
* Check website content regularly and highlight anything that needs updating or correcting.
* Work with the UK team on new website content and marketing campaigns.

### Email Marketing / E-shots

* Help plan and create regular customer e-shots and email marketing campaigns.
* Write engaging email copy and create attractive layouts.
* Help promote cruise offers, new launches, special events and seasonal campaigns.
* Monitor email performance and suggest improvements.

### Reviews & Customer Engagement

* Monitor and respond to customer reviews across relevant platforms.
* Respond professionally, warmly and appropriately to both positive and negative feedback.
* Help ensure Ocean World Travel maintains a consistent and professional tone across all customer-facing channels.
* Identify useful customer feedback and pass relevant information to the UK management team.

### Video & Creative Content

* Create short video content and video adverts for Facebook and other digital channels.
* Turn cruise offers, ships, destinations and promotions into engaging video content.
* Create graphics and promotional material using Canva or similar software.
* Work with photographs, video clips and other digital assets to produce attractive marketing content.

### Monthly Marketing Magazine

* Help plan and design our monthly Ocean World Travel marketing magazine.
* Source and create content for the magazine.
* Design attractive pages and promotional features.
* Work with the UK team to d ---------- which cruises, offers, destinations and news should be featured.
* Ensure the finished magazine is professional, engaging and consistent with the Ocean World Travel brand.

## What We Are Looking For

We are looking for someone who is:

* An experienced digital marketer with a strong background in social media and content marketing.
* **Creative, commercially minded and full of ideas.**
* An excellent writer with very good English.
* Experienced managing Facebook pages and Facebook groups.
* Experienced creating and managing Facebook advertising campaigns.
* Confident creating graphics and promotional material using Canva or similar software.
* Comfortable creating short-form video and video adverts.
* Experienced writing blogs and website content.
* Experienced with email marketing/e-shots.
* Comfortable working with websites and updating website content.
* Able to manage online reviews and customer interactions professionally.
* Highly organised and able to manage multiple marketing projects at the same time.
* Proactive and able to work independently.
* Confident suggesting ideas and improvements rather than waiting for instructions.
* Comfortable researching subjects independently.
* Interested in travel and ideally cruises.
* Able to understand the difference between marketing that simply looks attractive and marketing that actually encourages customers to enquire and book.

## An Important Part of This Role

We are **not looking for someone who simply schedules generic social media posts.**

We want someone who will learn about **Ocean World Travel, our customers, our cruise lines and what makes our business different**, and then use that knowledge to create effective marketing.

Our customers are at the heart of our business. We are an independent travel agency and pride ourselves on providing personal service rather than treating customers as numbers.

The successful candidate should therefore be able to develop a good understanding of our brand and create marketing that feels genuinely like Ocean World Travel.

We want someone who will look at our marketing and think:

**"I can see an opportunity here – I have an idea and this is how I would do it."**

Initiative is extremely important.

## Long-Term Position

This is a **long-term position** for the right person.

We are looking for someone who wants to become a trusted and important member of our business rather than someone looking for occasional freelance work.

Initially, you will work closely with the UK management team while learning about Ocean World Travel, our systems, our customers and our marketing.

Once fully trained, you will be expected to manage your regular marketing responsibilities independently and bring new ideas to the business.

## How to Apply

Please provide:

1. Your CV or details of your relevant marketing experience.
2. Examples of Facebook pages, Facebook groups or other social media accounts you have personally managed.
3. Examples of blogs, website content or email campaigns you have created.
4. Examples of graphics, video adverts or other creative work you have produced.
5. Details of your experience with Facebook advertising.
6. Details of the software and platforms you use, including Canva, email marketing systems, website platforms and video editing software.
7. Your experience working with UK businesses or UK customers, if applicable.
8. Your expected monthly salary in PHP.
9. A brief explanation of **why you would be a good fit for Ocean World Travel**.

### Short Application Exercise

As part of your application, please give us:

**Three Facebook post ideas for Ocean World Travel, one blog topic and one idea for a short video advert.**

You do not need to create graphics or spend a lot of time on this exercise. We are interested in seeing how you think about marketing and what ideas you would bring to our business.

**Please do not send a generic application. We are particularly interested in seeing examples of your actual work.**