Content Researcher & Social Media Analyst

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TYPE OF WORK

Full Time

SALARY

$750 - $1000

HOURS PER WEEK

40

DATE UPDATED

Sep 18, 2026

JOB OVERVIEW

Content Researcher & Social Media Analyst

Type of Employment: Full-Time
Salary: $800–$1,200 USD/month depending on experience

About the Role

We are looking for an experienced Content Researcher & Social Media Analyst to join our content team full-time.

This is not a basic VA or data-entry research position.

We are looking for someone who genuinely understands social media content, has experience working with content that has generated results, and knows how to identify why certain content performs and why other content doesn't.

You will be responsible for researching content and generating ideas for the personal brands and businesses we work with.

A major part of your job will be studying what is currently working across platforms such as Instagram, TikTok, YouTube, Facebook and X, identifying patterns, and turning those findings into actionable content ideas for our team.

What You'll Be Doing

You will:

- Research high-performing content across Instagram, TikTok, YouTube, Facebook, X and other relevant platforms.
- Study competitors, creators and pages within each client's industry.
- Identify high-performing topics, hooks, formats, angles and content structures.
- Analyze why certain pieces of content performed well.
- Analyze underperforming content and identify what could have been improved.
- Track emerging trends and changes in what is working across social media.
- Research topics and ideas relevant to each client's target audience.
- Turn your research into specific content ideas our creative team can actually execute.
- Analyze our clients' existing content and use performance data to help determine what we should create more or less of.
- Find successful content from other industries that could be adapted to our clients.
- Build organized research documents, competitor databases and idea banks for each client.
- Work closely with our content team to continuously improve our creative strategy.

We don't just want someone who can say, "This video got 2 million views."

We want someone who can break it down and explain:

Why did it get 2 million views?

Was it the topic? The hook? The framing? The format? The person? The timing? The storytelling? The controversy? The value provided?

And most importantly:

How can we use that insight to create something great for our clients?

What We're Looking For

You should have:

- Previous experience working with social media content.
- Evidence that content you researched, strategized or worked on has generated strong results.
- A strong understanding of modern short-form and long-form content.
- A very good understanding of Instagram Reels, TikTok, YouTube Shorts and YouTube.
- Experience researching competitors, creators, trends and viral content.
- Strong analytical skills — you naturally want to understand why something worked.
- Experience using modern social media research, analytics, trend-discovery and AI tools.
- The ability to find information quickly and efficiently.
- Strong written English and communication skills.
- Excellent attention to detail and organization.
The ability to work independently and bring us ideas rather than waiting to be told exactly what to research.

Very Important

We are specifically looking for someone with real content experience.

When applying, please send:

- A short explanation of your previous experience with social media/content.
- Examples of content you have worked on and the results it generated.
- The social media research and analytics tools you currently use.
- Three examples of creators or brands you think are doing an exceptional job with content right now and briefly explain why.
- Pick one piece of content that has performed extremely well recently and give us a short breakdown of why you believe it performed.

- Please include the word “ANALYST” at the beginning of your application so we know you have read the full job description.

We are looking for someone who wants to become an important part of our content team long-term and help us consistently produce better content for our clients.

SKILL REQUIREMENT
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