General Manager

GENERAL MANAGER – SALES, OPERATIONS & BUSINESS GROWTH

Industry: Packaging Supplies
Packaging supplies company serving both B2B and B2C customers. We provide packaging solutions for businesses across retail, e-commerce, food and beverage, gifting, logistics and other industries.

We are looking for a hands-on and results-driven General Manager to lead the overall business, strengthen our sales and operations, and achieve sustainable growth.

Key Objective

The successful candidate will be responsible for developing and executing a practical business growth plan to achieve a minimum 20% increase in sales revenue within the first 12 months.

Key Responsibilities

Sales and Business Growth

Develop and implement a clear 12-month sales and growth strategy.
Achieve a minimum 20% year-on-year increase in sales revenue.
Grow both B2B and B2C sales channels.
Identify and develop new customer segments, industries and business opportunities.
Strengthen relationships with existing customers and increase repeat purchases.
Improve lead generation, quotations, follow-ups and sales conversion rates.
Develop corporate accounts, bulk-order customers and long-term supply contracts.
Review pricing, margins, promotions and product bundling strategies.
Monitor competitors, market trends and customer requirements.

Overall Business Management

Lead the overall day-to-day operations.
Manage and coordinate the sales, customer service, purchasing, warehouse, e-commerce and marketing teams.
Set clear departmental targets, priorities, SOPs and accountability.
Conduct regular staff performance reviews and follow up on results.
Improve communication and cooperation between departments.
Identify operational problems and implement practical solutions.
Ensure customer orders, enquiries and complaints are handled promptly and professionally.

E-Commerce and Marketing

Improve sales performance across the website, Shopee and other online channels.
Work with the marketing team to plan campaigns for different product categories.
Ensure product photographs, descriptions, pricing and online listings are accurate and attractive.
Use social media, email marketing, SEO, videos and paid advertising to generate sales leads.
Measure the revenue and return generated by each marketing channel.

Product and Purchasing Management

Identify new packaging products with strong sales and profit potential.
Review slow-moving products and recommend promotions, bundles or discontinuation.
Work with suppliers to improve costs, product quality and delivery times.
Maintain suitable inventory levels while reducing overstock and stock shortages.
Ensure purchasing decisions are based on sales data, margins and customer demand.

Financial and Performance Management

Prepare monthly sales, gross profit and business performance reports.
Monitor revenue, gross margins, operating expenses and departmental productivity.
Establish measurable KPIs for sales, customer service, marketing and operations.
Use Odoo and other available systems to track quotations, sales, inventory and customer activities.
Present monthly progress and recommended actions to management.

First-Year Performance Expectations

Within the first 30 days:

Understand the company’s products, customers, staff structure and current processes.
Review historical sales, margins, customer categories and sales channels.
Identify immediate sales and operational weaknesses.
Submit an initial 12-month business growth plan.

Within the first 90 days:

Implement an improved sales pipeline and follow-up system.
Establish KPIs for relevant departments and staff.
Identify priority industries and target customer groups.
Begin new B2B customer acquisition and existing-customer reactivation campaigns.
Recommend improvements to pricing, product mix, online listings and promotions.

Within 6 months:

Demonstrate measurable improvement in enquiries, conversion rates, repeat orders and average order value.
Develop new corporate accounts and business partnerships.
Improve coordination and productivity across departments.
Produce clear monthly management reports with corrective action plans.

Within 12 months:

Achieve at least 20% year-on-year sales revenue growth.
Improve gross profit performance while maintaining responsible cost control.
Build a stronger, more accountable and results-oriented team.
Establish sustainable systems for continued business growth.

Requirements

Proven management experience in sales, business development, retail, e-commerce, distribution or a related industry.
Strong record of achieving measurable sales and revenue growth.
Able to lead different departments and hold team members accountable.
Commercially minded with a good understanding of pricing, margins and profitability.
Strong analytical, planning and problem-solving skills.
Experience with Odoo, Shopify or Shopee would be an advantage.
Strong communication, leadership and negotiation skills.
Hands-on, proactive and able to make practical decisions.
Experience in packaging supplies, wholesale, retail or B2B distribution would be an advantage.

Ideal Candidate

We are looking for someone who takes ownership of results, proactively recommends improvements and follows through on implementation. The candidate should not wait for management to provide every idea or instruction. They must be capable of identifying problems, proposing solutions and leading the team towards measurable results.

Compensation

Competitive monthly salary based on experience.
Performance-based bonus linked to revenue growth, gross profit, customer acquisition and operational KPIs.
Details will be discussed with shortlisted candidates.

How to Apply

Please submit:

Your updated résumé.
A short introduction explaining your management and sales experience.
Examples of revenue growth or business improvements you achieved in previous roles.
The size and type of teams you have managed.
A brief explanation of how you would approach achieving 20% sales growth for a packaging supplies company within 12 months. With subject : Why I am the best.
Your current salary, expected salary and availability.

Only candidates who can demonstrate measurable management and sales results will be shortlisted.