Digital Marketing Coordinator (CRM & Paid Media)

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: TYPE OF WORK

Full Time

: SALARY

By negotiation

: HOURS PER WEEK

40

: DATE UPDATED

Sep 17, 2026

JOB OVERVIEW

Our Story
GBC Wellness is a New Zealand-based, multi-brand health and wellness group. We own and operate four brands, spanning B2B wholesale distribution and B2C premium natural supplements and performance nutrition, sold across NZ, Australia, the UK and Europe. We're a small, fast-moving marketing team and we're looking for someone who wants to own real execution, not just tick boxes.

The Role
We're looking for a Digital Marketing Coordinator to join our team remotely, owning email/CRM execution and paid media management across our four wellness brands.

This role sits at the centre of our day-to-day marketing output. Email/CRM and paid media execution are the two most important parts of the job, they are what keeps revenue moving between bigger campaign moments, so strong hands-on experience in both is essential, not a stretch goal.

Key Responsibilities
1. Email & Lifecycle Marketing (CRM) — the core of this role
• Build, schedule, QA and send EDM campaigns across all brands in Klaviyo, including bundle launches, promotions, price-change communications and seasonal sends
• Build, test and continually optimise automated flows: welcome series, abandoned cart, browse abandonment, post-purchase, replenishment and sunset/win-back
• Manage list segmentation and hygiene, and monitor deliverability, open, click and unsubscribe trends
• Support day-to-day Klaviyo administration (data imports/exports, list clean-up, template maintenance).

2. Paid Media Management & Execution — the second core pillar
• Build, launch and manage Meta (Facebook/Instagram) and Google Ads campaigns across brands
• Set up and QA conversion tracking (Meta Pixel, Google Ads conversion actions) for new campaigns and landing pages
• Maintain audience and retargeting lists, manage negative keyword lists, and roll out new ad creative on brief
• Monitor day-to-day campaign performance and flag under-performing ads, audiences or keywords for review.

3. Campaign & Promotional Execution
• Execute bundle and promotional campaigns end-to-end against a brief and calendar, coordinating email, paid and on-site assets
• Work with design and copy resources to get campaign assets delivered on time
• Support seasonal, clearance and best-before-end (BBE) campaign rollouts.

4. Reporting
• Compile monthly performance reporting for email and paid channels
• Contribute channel data into the monthly brand performance report.

5. Creator & Ambassador Support
• Coordinate content creator and ambassador logistics, briefs and content pipelines.

Key Skills & Experience
We're hiring at coordinator/junior level for this role. You don't need years of agency experience, you need to be hands-on with the tools below and comfortable learning fast in a small team.
• 3 years' experience in digital marketing, ecommerce or a CRM/email marketing role
• Working knowledge of Klaviyo or a similar ESP (Mailchimp, Omnisend); Klaviyo experience strongly preferred
• Working knowledge of Meta Ads Manager and Google Ads (campaign build and day-to-day management level)
• Comfortable managing multiple brands or projects concurrently, and following briefs closely
• Strong attention to detail and ability to QA your own work before it goes live
• Excellent written English (UK/NZ spelling and grammar a plus)
• Able to work core overlap hours with a New Zealand-based team.

Nice to Have
These aren't required to apply, but they'd let you take on more of the strategic side of the role over time:
• Experience owning lifecycle/CRM strategy and segmentation planning, not just executing to a calendar
• PPC strategy experience: keyword research, bid strategy and budget allocation, not just campaign build and monitoring
• Exposure to eCommerce trading calendars, revenue/conversion reporting, or CRO
• Experience with an ESP migration (e.g. HubSpot to Klaviyo or similar)
• Experience working across multiple brands or regions at once.

SKILL REQUIREMENT

CRM Google Ads Digital Marketing

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Digital Marketing Coordinator (CRM & Paid Media)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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