Marketing Director

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TYPE OF WORK

Full Time

SALARY

1800

HOURS PER WEEK

40

DATE UPDATED

Sep 16, 2026

JOB OVERVIEW

The Role
You'll own the full marketing engine, from strategy through execution. This is a builder role: you'll run campaigns yourself before you manage anyone. Your core measure of success is qualified consultations booked with dentists preparing to buy.

What You'll Do
Plan, launch, and optimize paid campaigns (Meta first, then additional channels) targeting associate dentists and dentists preparing to own.
Build and manage our funnel in GoHighLevel, including landing pages, email and SMS nurture sequences, and booking flows.
Turn our YouTube channel, podcast, and Instagram into a consistent lead source through repurposed content and clear calls to action.
Develop referral channels with dental schools, study clubs, lenders, and industry partners.
Report weekly on cost per lead, cost per booked call, and lead to signing conversion.
Work directly with the Managing Partner on offers, messaging, and positioning.

What You Bring
4+ years in performance or growth marketing, ideally for a professional services or B2B business.
Hands on experience running Meta ads with measurable results you can show.
Comfort building funnels and automations yourself (GoHighLevel experience is a strong plus).
Clear, credible writing for a sophisticated audience of doctors.
Healthcare, dental, or financial services experience preferred.

What Success Looks Like in 90 Days
A working lead funnel with tracked cost per booked call.
A consistent weekly content cadence feeding that funnel.
At least two active referral partnerships.

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