META ADS PERFORMANCE MARKETER

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: TYPE OF WORK

Any

: SALARY

5$

: HOURS PER WEEK

40

: DATE UPDATED

Sep 16, 2026

JOB OVERVIEW

Meta Ads + Creatives + Funnels | Full-Time Remote

We are looking for someone who can own the full performance marketing process.

Not just run ads.

Not just create creatives.

Not just build landing pages.

We want someone who can connect all three:

Creative → Campaign → Funnel → Conversion → Scale

You should be able to launch a product, test different angles, create ads, build the funnel, analyze the numbers, and improve the weak points yourself.

WHAT YOU WILL OWN

You will be responsible for turning products and offers into profitable campaigns.

Your work will include:

Launching and managing Meta Ads
Creating image and video ad creatives
Writing hooks, angles and ad copy
Building landing pages and sales funnels
Testing products and offers
Monitoring campaign performance
Improving creatives based on data
Improving funnels based on conversion data
Scaling profitable campaigns
Reporting results and next actions
META ADS

You should be comfortable with:

Campaign setup
Creative testing
Audience testing
Retargeting
Budget optimization
Scaling
Campaign analysis
Pixel/conversion tracking
Managing multiple campaigns simultaneously

You should understand metrics such as:

ROAS, CPA, CTR, CPM, CPC, CVR and AOV

But more importantly, you should understand what those numbers are telling you.

CREATIVE PRODUCTION

You will create your own creatives.

We expect you to be able to:

Research competitor ads
Find winning creative concepts
Create video ads
Create image ads
Edit short-form videos
Create UGC-style creatives
Write strong hooks
Write ad copy
Create multiple variations quickly
Turn winning creatives into new iterations

You do not need to be a professional designer.

You need to understand what sells.

FUNNEL BUILDING

You should also be able to build and improve:

Product pages
Landing pages
Advertorials
Pre-sell pages
Offer pages
Upsells
Bundles
Checkout flows

If an ad gets clicks but people are not buying, we expect you to investigate the funnel instead of immediately blaming the campaign.

HOW WE EXPECT YOU TO THINK

Example:

High CPM?
Look at audience, account, creative and market.

Good CPM but bad CTR?
The creative or hook may be weak.

Good CTR but bad conversion rate?
Check the landing page, product, offer and funnel.

Good conversion rate but bad ROAS?
Analyze CPA, AOV, pricing, margins and campaign structure.

We want someone who thinks like a business operator, not just an Ads Manager user.

PRODUCT & COMPETITOR RESEARCH

You should regularly research:

Competitor ads
Competitor stores
Landing pages
Offers
Hooks
Pricing
Bundles
Customer problems
New creative angles

You should be able to take a product and answer:

Who buys this? Why do they buy it? What angle will make them stop scrolling?

WORK STYLE

We value people who are:

Fast
Proactive
Independent
Data-driven
Creative
Organized
Comfortable testing aggressively
Good communicators
Able to take ownership
Focused on results rather than activity

You will communicate with our Operations Team, Store Creators, Creative Team and Management.

If something is blocking performance, we expect you to communicate it immediately.

THIS ROLE IS NOT FOR YOU IF
You only know how to launch campaigns
You depend on other people for every creative
You cannot build or edit a landing page
You only follow instructions without giving ideas
You do not analyze your own numbers
You wait several days before reacting to poor performance
THIS ROLE IS FOR YOU IF

You can look at a product and think:

“I know how I would market this.”

Then actually create the ads, build the funnel, launch the campaigns and improve everything based on the data.

SKILL REQUIREMENT

Facebook marketing Facebook Ads CapCut

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META ADS PERFORMANCE MARKETER

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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