META ADS PERFORMANCE MARKETING SPECIALIST

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: TYPE OF WORK

Any

: SALARY

5$

: HOURS PER WEEK

40

: DATE UPDATED

Sep 16, 2026

JOB OVERVIEW

We are looking for a Performance Marketing Specialist who can manage the entire acquisition process from the first ad impression to the final purchase.

The ideal candidate understands how media buying, creative strategy, offer positioning, and funnel performance work together.

This is a hands-on role.

You will not only analyze campaigns. You will also help create the assets and funnels needed to improve them.

YOUR ROLE

You will be responsible for:

Managing Meta/Facebook advertising campaigns
Creating and testing ad creatives
Developing new hooks and marketing angles
Writing ad copy
Building and improving landing pages
Creating simple sales funnels
Testing offers and product positioning
Monitoring campaign performance daily
Identifying performance bottlenecks
Improving campaigns based on real data
Scaling successful campaigns
Reporting results clearly to management
MEDIA BUYING

You should be confident with:

Campaign setup
Budget management
Creative testing
Audience testing
Retargeting
Scaling strategies
Performance analysis
Conversion tracking

You should understand metrics such as:

ROAS
CPA
CTR
CPM
CPC
Conversion Rate
AOV

We are looking for someone who understands why performance changes, not someone who only reads the numbers.

CREATIVE STRATEGY & PRODUCTION

You should be able to create your own advertising assets.

This includes:

Image ads
Video ads
UGC-style creatives
Short-form video edits
Creative variations
Hooks
Headlines
Ad copy
New marketing angles

You should regularly research competitors and understand what type of creatives are currently working in the market.

Strong creative judgment is very important for this position.

FUNNEL & LANDING PAGE WORK

You should be able to build or improve:

Product pages
Landing pages
Advertorials
Pre-sell pages
Offer pages
Upsells
Bundles
Checkout flows

You do not need to be a developer.

However, you should be comfortable working with common page builders and making practical conversion-focused changes yourself.

HOW YOU WILL WORK

You will continuously look at the full customer journey:

Ad → Click → Landing Page → Offer → Checkout → Purchase

When performance drops, your job is to identify the weak point.

For example:

Weak CTR → improve creative or hook
Strong CTR but weak sales → investigate funnel or offer
High CPA → review campaign structure, creative quality and conversion rate
Strong campaigns → create variations and scale
TEAMWORK

You will communicate regularly with:

Store Creators
Operations Team
Creative Team
Management
Other Media Buyers

Good communication is important.

You should clearly explain:

What is working
What is not working
What should be tested next
What creative is needed
What funnel changes should be made
What resources are blocking performance
IDEAL CANDIDATE

You are a strong fit if you are:

Experienced with Meta Ads
Comfortable creating creatives yourself
Familiar with funnel building
Data-driven
Creative
Fast at testing ideas
Organized
Reliable
Proactive
Comfortable taking ownership
Strong at problem solving

E-commerce experience is strongly preferred.

SKILL REQUIREMENT

Facebook marketing Facebook Ads CapCut

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Job Post	Reporter	Rank	Reason	Date

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META ADS PERFORMANCE MARKETING SPECIALIST

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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