Conversion Copywriter (Web, CRO, Email & SEO)

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Full Time

: SALARY

US$2000

: HOURS PER WEEK

50

: DATE UPDATED

Sep 16, 2026

JOB OVERVIEW

Lightsail Solutions is a venture-backed, US-based freight forwarding startup making global freight and procurement simpler, more transparent and more efficient. As an early-stage company, our priorities and processes evolve quickly. We are looking for a Conversion Copywriter to own and execute copy across Lightsail Solutions’ website, landing pages and category pages.

This role is primarily focused on writing clear, persuasive B2B website copy that communicates our value proposition, builds credibility and converts visitors into qualified leads. You will work across paid advertising landing pages, service pages, industry/category pages and other commercial website content.

You will be responsible for the full web copywriting workflow, from researching customers and competitors to developing page structures, writing copy and iterating based on performance. You should be comfortable working independently, understanding complex B2B services quickly and translating them into simple, compelling messaging.

Experience with conversion rate optimisation (CRO), email marketing and SEO is a significant advantage.

Responsibilities
* Own the writing and optimisation of copy across Lightsail Solutions’ website
* Write high-converting landing pages for Google Ads and other paid acquisition campaigns
* Write service, category and industry-specific pages targeting different customer segments and search intents
* Research customer pain points, buying motivations, objections and decision criteria to inform messaging
* Conduct competitor and market research to understand industry positioning, claims and common messaging
* Translate complex freight forwarding, sourcing, procurement and supply chain concepts into clear and persuasive copy
* Develop page messaging hierarchies, including headlines, subheadlines, benefits, proof points, calls-to-action and objection handling
* Work with the team to determine page structure and information hierarchy before writing
* Develop and refine Lightsail Solutions’ overall brand messaging, positioning and tone of voice
* Write compelling calls-to-action and lead-generation copy throughout the website
* Ensure copy is concise, commercially focused and appropriate for US B2B audiences
* Interview internal team members where necessary to understand services, processes and customer requirements
* Review existing website pages and identify opportunities to improve clarity, credibility and conversion
* Analyse landing page and website performance and recommend copy changes based on user behaviour and conversion data
* Develop and test alternative headlines, value propositions, offers and calls-to-action
* Collaborate with designers and developers to ensure copy and page layouts work effectively together
* Maintain consistency in messaging across website pages and marketing campaigns
* Research new copywriting, CRO and SEO approaches that can improve website performance

Requirements
* Proven experience writing B2B website, landing page or conversion-focused copy
* Strong portfolio demonstrating commercial website and landing page copywriting
* Excellent written English, with the ability to write naturally for a US business audience
* Ability to understand complex products or services and communicate them simply
* Strong understanding of persuasive copywriting principles, including customer pain points, benefits, objections, proof and calls-to-action
* Able to structure complete landing pages rather than simply write individual sections of copy
* Strong research skills and ability to understand unfamiliar industries independently
* Able to differentiate between features and commercially meaningful customer benefits
* Comfortable researching competitors and identifying opportunities to differentiate our positioning
* Strong attention to detail in grammar, messaging and factual accuracy
* Analytical mindset and willingness to improve copy based on performance data rather than personal preference
* Proactive and resourceful, with the ability to research solutions and work independently
* Able to manage multiple pages and projects simultaneously
* Comfortable working in a fast-paced startup environment where priorities and positioning may change
* Available to start immediately or within a short notice period is an advantage

Nice to Have
* Previous experience writing for logistics, freight forwarding, supply chain, procurement, manufacturing or other B2B services
* Experience writing landing pages specifically for Google Ads traffic
* Strong understanding of conversion rate optimisation (CRO)
* Experience conducting landing page audits and identifying conversion bottlenecks
* Understanding of landing page UX, information hierarchy and conversion-focused page structure
* Experience using tools such as Microsoft Clarity, Hotjar, Google Analytics, VWO or similar analytics and experimentation platforms
* Understanding of SEO fundamentals, including keyword research, search intent, on-page SEO and internal linking
* Experience using SEO tools such as Ahrefs, Semrush, Google Search Console or similar platforms
* Ability to conduct SERP and competitor analysis before developing category or service pages
* Experience producing programmatic or scalable SEO landing/category pages
* Familiarity with A/B testing and conversion experimentation
* Experience working with Webflow, WordPress or other CMS platforms
* Experience working directly with designers or developers to turn copy into finished landing pages
* Familiarity with B2B lead-generation funnels and paid acquisition

Compensation
Up to US$2,000 per month, depending on relevant experience, copywriting ability and technical knowledge.

SKILL REQUIREMENT

Copywriting Website Copywriting Email Copywriting

SHARE THIS POST

Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

Loading Time: Base Classes	0.0012
Controller Execution Time ( Jobseekers / Job )	0.0169
Total Execution Time	0.0191

GET DATA

No GET data exists

MEMORY USAGE

1,509,392 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/job/Conversion-Copywriter-Web-CRO-Email-SEO-1731921

CLASS/METHOD

jobseekers/job

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 13 (0.0086 seconds) (Hide)

0.0004	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0008	SELECT * FROM `employer_jobs` WHERE `job_id` = 1731921 LIMIT 1
0.0009	SELECT * FROM `employers` WHERE `employer_id` = 960485 LIMIT 1
0.0004	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1731921 AND `misc`.`id` IS NULL
0.0005	SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-09-21',ej.date_added) duration_days, DATEDIFF('2026-09-21',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND ((e.user_level >= '500' AND ej.date_added <= e.rebill_date) OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-09-21',ej.date_added) <= 14 )) AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1731921'
0.0004	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1731921
0.0011	`UPDATE employer_jobs SET hit_counts = '*Sep-16-2026=529Sep-17-2026=130Sep-18-2026=48Sep-19-2026=20**Sep-21-2026=1' WHERE job_id= '1731921'`
0.0008	`UPDATE employer_jobs SET monthly_hits = '***Sep-2026=728' WHERE job_id= '1731921'`
0.0009	`SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1731921' AND status LIKE 'sent%' ORDER BY id DESC`
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1731921
0.0015	SELECT COUNT(*) AS `numrows` FROM `employer_jobs` WHERE `employer_id` = '960485' AND `date_added` >= '2022-06-08'
0.0003	`select * from teasers`
0.0003	`SELECT * FROM skill_categories WHERE skill_cat_id=''`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1790012770
last_page	https://v1.stage.onlinejobs.ph/jobseekers/job/Conversion-Copywriter-Web-CRO-Email-SEO-1731921
csrf-token	4d058ad1ff4e1a1485a697bbfec18ab8

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.onlinejobs.ph
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.216.179
HTTP_DNT

Conversion Copywriter (Web, CRO, Email & SEO)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?