Graphic Designer (Paid Social and App Creative)

Who We Are ( ---------- c)

---------- c is the parent company of a portfolio of technology businesses, including Mode Mobile, the creator of EarnOS, a transformational software platform that turns ordinary smartphones into "EarnPhones". This innovation empowers users worldwide to monetize everyday mobile activities such as streaming, gaming, and shopping. We enable users to profit from their data and attention, rather than letting only tech giants benefit. What sets us apart is our inclusive approach, converting users into earners, facilitating over $150M in earnings and savings, and going a step further by turning earners into owners by awarding stock ownership in ---------- c based on their usage. We have attracted over 40 million users across 170 countries.

Mode Mobile, Inc. Ranked Number 1 Fastest Growing Company in North America on the 2023 Deloitte Technology Fast 500.

For additional insights, check out information about our reward-based super app, Mode Earn App, which also powers the reward engine for our proprietary smartphone, Mode Earn Phone.

## Our Team and Culture Drive Our Success

Our team is the heart of our culture. We value innovation, collaboration, and curiosity, with a passion for getting things done. We strive to hire and cultivate the best team members and foster a culture of open communication and transparency. We are driven and hardworking but also committed to having fun along the way. We allow OKRs to guide us, assume positive intent, sometimes agree to disagree but commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company's success.

The Role

We're looking for a Graphic Designer to build the paid advertising and app store creative that scales a fast-growing portfolio of consumer apps spanning rewarded/earn, utility, and viral/social categories. You'll take concepts and briefs from our Creative Strategists and turn them into finished, testable visual assets for Meta, TikTok, AppLovin, Google, the Apple App Store, and Google Play: static ads, app-focused graphics, carousels, app store screenshots, feature graphics, promotional assets, and visual variations.

This is a hands-on design role. You are designing every day, shipping at volume, and thinking about creative through a performance marketing and conversion lens rather than purely from an aesthetic perspective. You'll work closely with our Creative Strategists, Creative Producers, and UA Managers to translate winning concepts into clear, compelling, and highly testable visual executions across both paid advertising and app store listings.

A major part of the role will be designing and iterating app store screenshots that clearly communicate what each app does, why users should care, and what differentiates it from competitors. You'll help create a strong visual connection between the ad a user clicks and the store listing they land on.

This is an individual contributor role reporting to the Director of Growth & UA, with day-to-day creative direction from our Ad Creative Lead. It will begin as a part-time, hourly position, averaging 20–35 hours per week, with the potential to transition to full-time.

Who You Are and What You'll Do

Produce high-converting paid social graphics for our consumer app portfolio across Meta, TikTok, AppLovin, and Google

Design high-converting app store listing assets for the Apple App Store and Google Play, with a strong focus on screenshot sets, feature graphics, promotional graphics, and other store assets

Research competitor app ads and app store listings to identify recurring visual patterns, positioning, messaging, screenshot structures, and opportunities before designing new concepts

Turn strategist briefs into finished creative assets, including static ads, carousels, app-focused graphics, app store screenshots, promotional layouts, and visual variations without needing the brief explained twice

Translate app features and benefits into simple, compelling app store screenshot narratives that users can understand at a glance

Think strategically about screenshot sequencing, ensuring the strongest value propositions and product moments appear early in the listing and work together as a cohesive story

Build app-focused visuals that clearly demonstrate the product through real app screenshots, UI callouts, device mockups, comparison layouts, feature highlights, and visual storytelling

Design app store creative that connects naturally with the advertising that drove the user there, maintaining continuity between the promise made in the ad and the experience presented on the store page

Create multiple app store screenshot concepts and visual directions for testing different value propositions, messaging hierarchies, layouts, UI treatments, and feature prioritization

Design performance creative that communicates the core hook, product benefit, and offer within the first moment of exposure

Design for performance: strong visual hierarchy, scroll-stopping hooks, messaging clarity, typography, product storytelling, and a clear call to action

Develop multiple visual executions from the same core concept so we can test different hooks, layouts, imagery, headlines, CTAs, visual styles, and product moments

Ship at volume: 5–6 net new concepts per week with 5–6 variations each, adapted to the aspect ratios and placement specifications each network requires

Work directly with our Creative Strategists and UA Managers to understand how your creatives and store assets actually performed, then iterate on the visual patterns that win

Use AI creative tools to accelerate ideation, asset generation, image manipulation, visual exploration, and production, and help define workflows that let the team punch above its headcount

Maintain visual consistency and accuracy across app screens, branding, typography, product UI, and advertising claims while still allowing enough creative flexibility for rapid testing

## What You Bring to the Team:

3+ years designing paid advertising creative for consumer apps, or for direct response brands with meaningful performance marketing work in your portfolio

Strong experience designing app store listing creative, particularly Apple App Store and Google Play screenshot sets for consumer mobile apps

Hundreds, and ideally thousands, of paid advertising creatives and visual variations produced over the course of your career

A career primarily focused on performance marketing creative, app store creative, Meta ads, TikTok ads, in-app network creative such as AppLovin or Unity, app install ads, direct response design, and high-volume creative production rather than traditional brand design alone

Strong grasp of what makes a paid social ad convert: hooks, visual hierarchy, messaging, typography, product demonstration, legibility, pattern interruption, and creative testing

Strong understanding of what makes an app store listing convert, including screenshot sequencing, value proposition hierarchy, feature communication, visual storytelling, UI presentation, and message continuity from ad to store

Expert in Figma and Adobe Photoshop, with strong working proficiency in Illustrator

Strong ability to work with real app UI and transform product screenshots into polished, compelling marketing visuals without misrepresenting the product experience

AI native. ChatGPT, Claude, Midjourney, Flux, Photoshop Generative Fill, or comparable platforms are already part of your creative workflow, not something you are currently learning

Data informed. Comfortable using performance data such as IPM, CTR, CPI/CPA, CVR, store conversion rate, D1 and D7 retention, and ROAS to understand what visual patterns are working and d ---------- what to build next, even without owning the analytics directly

Experience producing complete app store listing asset sets, including screenshots, feature graphics, promotional graphics, and localized variations

Experience creating and iterating app store screenshot concepts based on creative testing, competitor research, user motivations, product features, and performance learnings

Experience designing for multiple paid media placements and aspect ratios, including 1:1, 4:5, 9:16, and landscape formats

Experience working in fast-paced creative environments where new concepts and iterations are produced daily

Strong eye for typography, composition, hierarchy, layout, branding, UI presentation, and visual storytelling

Strong English communication, written and verbal. You can read a brief, ask the one question that matters, and deliver

Personal Attributes

Creative: A visionary thinker with the ability to develop innovative visual ideas that align with business goals and resonate with the target audience.

Efficient: Ability to work strategically and efficiently, optimizing resources to deliver high-quality work within tight deadlines.

Adaptable: Comfortable working in a fast-paced, remote, and iterative environment.

Analytical: Passion for turning data into insight and insight into better-performing creative.

Collaborative: Energized by working with creative, growth, product, and data teams.

Alignment with our core Values:

Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement.

Action driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done.

Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.

Curious: You focus on the 'why,' learn and expand your knowledge, explore new ideas, and generally make things better. You're a lifelong learner with a thirst for knowledge and a constant desire to improve.

Thorough: Your work is thoughtful, impactful, timely, accurate, and complete. You pay attention to detail, are meticulous, and ensure quality work and compliance.

This role requires strong visual craft and the discipline to ship at volume without letting quality slip, with particular strength in turning app features and value propositions into paid social and app store creative that drives conversion across a fast-growing, verticalized app portfolio.

If we just described you and your perfect role, we'd love to talk with you. We have a lot to accomplish this year and look forward to making headway and creating success together!

---------- c does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.

Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.