Brand Manager – Consumer Products

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: TYPE OF WORK

Full Time

: SALARY

$1600/month

: HOURS PER WEEK

40

: DATE UPDATED

Sep 16, 2026

JOB OVERVIEW

Full-Time | EST hours | Fully Remote

To Apply: Please submit your resume along with your answers to the questions below. Applications that do not include both may, unfortunately, not be considered for processing.

Turn physical products into products people understand, remember, and want to buy.

We’re looking for a Brand Manager – Consumer Products who can take a new physical product from product development through to a complete retail-ready launch.

This is a hands-on product marketing role for someone who understands how to translate product specifications into clear positioning, compelling selling points, and practical marketing materials across retail and e-commerce.

You’ll work closely with product development, sales, design, and factory teams to gather product information, understand what makes each product valuable, and turn that information into a strong commercial story.

What you’ll do:
- Develop product names, titles, positioning, and messaging
- Research competitive products and identify opportunities to differentiate our products
- Develop key selling points and feature/benefit statements
- Translate technical product information into clear consumer-facing messaging
- Develop product descriptions, retailer bullets, and e-commerce content
- Conduct keyword research and develop SEO-friendly product content
- Develop Amazon and e-commerce listing content, including titles, bullets, descriptions, keywords, and A+ content direction
- Organize technical product specifications including dimensions, materials, capacity, wattage, accessories, certifications, and warranty information
- Create and maintain product specification sheets
- Build a complete Product Launch Packet for every new SKU
- Determine the product imagery needed for launch, including hero images, feature callouts, detail images, dimensions, lifestyle images, comparison images, and infographic concepts
- Provide copy and creative direction for product images and infographics
- Prepare product information for retailer item setup
- Work with graphic designers to turn product messaging into polished sell sheets and launch materials
- Ensure product information stays accurate and consistent across packaging, retailer websites, presentations, catalogs, spec sheets, and e-commerce listings

For every new product, you’ll help build a complete launch package that can include:
- Product name and SKU
- Product title
- Short and long product descriptions
- Key features and consumer benefits
- Key selling points
- Competitive advantages
- Technical specifications
- Dimensions and weight
- What’s included
- Retail and e-commerce bullet points
- SEO/search keywords
- Amazon listing copy
- Product image shot lists
- Infographic copy
- Lifestyle image direction
- Product specification sheets
- Retailer sell sheet content
- Packaging copy
- FAQs and important product information

What we’re looking for:
- Experience in consumer products, retail, product marketing, brand marketing, or a related field
- Strong understanding of how physical products are positioned and marketed
- Excellent written communication and the ability to turn product information into compelling messaging
- Experience with product launches, retail, e-commerce, or marketplace content
- Strong organizational skills and attention to detail
- Ability to work across product development, sales, design, and other teams
- Comfortable working with technical product specifications and turning them into consumer-friendly content
- Experience with Amazon, Walmart, Target, Costco, BJ’s, Sam’s Club, Home Depot, Best Buy, Macy’s, or other major retailers is highly valuable
- Experience with small appliances, housewares, electronics, home products, or other retail consumer goods is especially relevant

Important:
This is not primarily a social media marketing role.
We’re looking for someone who understands how to market and launch physical consumer products — from product positioning and specifications to retail content, packaging, e-commerce listings, and launch materials.
If you enjoy taking a product from “here’s what it does” to “here’s why someone should buy it,” we’d love to hear from you.

To Apply: Please submit your resume along with your answers to the questions below. Applications that do not include both may, unfortunately, not be considered for processing.
> Have you created any product content or info briefs/guides?
> How often did you do this?
> Can you share samples? (either past or create new ones)
> Are you also an expert on optimizing Product Listing or Product Info Pages to drive conversion?
> Share examples or portfolio

SKILL REQUIREMENT

Marketing Product Optimization Brand Management

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Brand Manager – Consumer Products

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?