TikTok Paid Ads Specialist

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: TYPE OF WORK

Any

: SALARY

1500

: HOURS PER WEEK

45

: DATE UPDATED

Sep 15, 2026

JOB OVERVIEW

About the role

We’re expanding our paid ads team and looking for an experienced TikTok Ads Specialist to help grow the e-commerce brands we work with.

You’ll need hands-on experience with manual TikTok campaigns for website sales and GMV Max campaigns for TikTok Shop. We’re looking for someone who’s managed campaigns themselves and can explain the decisions behind their results, including what didn’t work and how they responded.

This role needs someone who’s confident with numbers and has a strong understanding of creative. You should be able to identify an issue in the account, look at the ads and customer journey, and give the team a clear recommendation about what needs to change.

You’ll work alongside our existing paid ads, TikTok Shop and content teams. Your focus will be campaign performance, budget management and helping us develop creative that gives our brands a stronger chance of generating profitable sales.

What you’ll be responsible for
Setting up and managing campaigns: Building and managing manual TikTok website campaigns and GMV Max campaigns for TikTok Shop, with clear objectives and agreed budgets.
Monitoring performance and spend: Reviewing results, managing budget pacing, identifying underperformance and making informed decisions about testing, optimisation and scaling.
Contributing to creative strategy: Analysing hooks, messaging, offers and video formats, then giving our content team specific feedback and new testing ideas.
Working with creator and affiliate content: Coordinating with our Shop team to identify promising videos, arrange the necessary ad permissions and communicate what content we need next.
Checking tracking and commercial performance: Investigating reporting issues and evaluating results against the brand’s targets, rather than treating platform-reported revenue as the whole picture.
Communicating with clients and the team: Providing clear updates on performance, explaining what’s changed and recommending the next actions, with timely responses during agreed working hours.
Who we’re looking for

You’ll have proven experience managing TikTok advertising accounts, with examples showing the budgets you’ve handled, the results achieved and your contribution.

You should be comfortable analysing spend, revenue, cost per purchase, conversion rate and ROAS, while understanding how product margins, discounts and creator commission affect a brand’s ability to spend profitably.

We’re particularly interested in someone who can connect the numbers to the creative. For example, when results decline, you should be able to explain what you’d investigate and what evidence would support your next decision.

Excellent written and spoken English is essential. You’ll need to communicate confidently with clients and colleagues, take ownership of your accounts and flag concerns before they become bigger problems.

Experience with Spark Ads, affiliate content and UK or US e-commerce accounts would be an advantage. You won’t be responsible for running the entire affiliate programme, but you’ll need to collaborate closely with the people who do.

You should also be confident using AI and other tools to support analysis, research and reporting, while applying your own judgement and checking the output.

How to apply

Please use “TikTok Paid Ads Specialist” as your application subject and include:

A short video introduction covering your experience with manual TikTok campaigns and GMV Max, the markets you’ve worked in and the monthly budgets you’ve managed.
One or two campaign examples showing the timeframe, spend, results and what you personally did to improve performance. Please separate website campaign results from GMV Max results and redact confidential information.
Your availability, the UK hours you can cover, your earliest start date and your expected monthly salary or hourly rate.

Please also answer: Tell us about an underperforming TikTok campaign you worked on. What did you investigate, what did you change, and what happened afterwards?

SKILL REQUIREMENT

Affiliate Marketing Tiktok Ads Ads Management

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TikTok Paid Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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