Running Creator - Reels/Tik Tok Editor + Social Media Manager — Running Creator Brand

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TYPE OF WORK

Part Time

SALARY

$5 per hour

HOURS PER WEEK

20

DATE UPDATED

Sep 15, 2026

JOB OVERVIEW

I'm looking for a talented Short-Form Video Editor + Social Media Manager to help me grow my Instagram and tik tok as a running/fitness creator.

My goal is to build a large running-focused audience, grow my Instagram, eventually work with running/fitness brands, and develop a recognizable personal brand.

I am an active marathon runner and will provide plenty of raw footage from training, races, workouts, travel, and everyday life.

This is NOT simply a video editing job.

I want someone who understands Instagram Reels, storytelling, hooks, trends, retention, and creator growth.

WHAT YOU'LL DO
Video Editing
Edit Instagram Reels from raw iPhone/camera footage
Create engaging 15–60 second short-form videos
Create strong hooks in the first 1–2 seconds
Add captions/subtitles
Add music and trending audio when appropriate
Add running pace, distance, workout and race information
Use B-roll, zooms, cuts, transitions and other editing techniques
Create different versions of strong concepts to test what performs best
Repurpose content for Instagram Reels, TikTok and YouTube Shorts
Content Strategy
Research successful running/fitness creators
Identify current Reels trends and formats
Come up with new content ideas
Create a weekly/monthly content calendar
Tell me what footage I should film
Develop recurring content series
Help improve hooks, storytelling and retention
Instagram Management
Write captions
Upload and schedule posts
Optimize Reels
Research relevant hashtags/keywords
Monitor comments and engagement
Track weekly/monthly analytics
Identify our best-performing content
Recommend changes based on analytics
THE TYPE OF CONTENT I WANT

Running content including:

Marathon training
Workout videos
Track workouts
Long runs
Race day
Marathon preparation
Running tips
Running gear/shoes
Training mistakes
Personal stories
Running lifestyle
Travel + running
Behind-the-scenes content
Progress toward marathon goals
Relatable/funny running content
Educational running content

I don't want every Reel to simply be "a guy running with music."

I want to build a personality-driven running brand.

WHAT I'M LOOKING FOR

You should:

Have strong Instagram/TikTok Reels editing experience
Understand short-form storytelling
Understand what makes people stop scrolling
Have excellent attention to detail
Have strong English communication skills
Understand Western/American audiences
Be creative and proactive
Be comfortable giving me ideas and feedback
Understand Instagram analytics
Be able to recognize why a video performed well or poorly
Be reliable and meet deadlines

Experience working with fitness, running, sports, lifestyle or personal brands is a major plus.

REQUIRED

Please send:

Your portfolio
3–5 of your best Reels/short-form videos
At least one example of an account you helped grow
Starting followers → ending followers
How long you worked on the account
Screenshots of analytics/results if available
What editing software you use
How long it normally takes you to edit a 30–60 second Reel
Your hourly rate
Your availability
IMPORTANT

Please do NOT send a generic application.

Tell me specifically:

What makes a Reel go viral?

And:

If I gave you 20 raw videos of me training for a marathon, how would you turn that footage into 10 different Reels?

PAID TEST

Shortlisted candidates will be given a small paid editing test using my actual running footage.

I'm looking for someone who can become a long-term member of my content team, not just someone who can edit one video.

Potential for increased hours/pay based on performance and account growth.

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