Paid Ads Specialist

PAID ADS SPECIALIST VA — GOOGLE & META ADS

I am looking for an experienced Paid Ads Specialist to help me improve the Google and Meta advertising for my growing voice and artist-development academy in the United States.

This will begin as a paid, project-based role, with the possibility of ongoing part-time work if we work well together and the campaigns produce qualified leads.

ABOUT MY BUSINESS

I own Melodies Voice Academy, a contemporary voice and artist-development studio near Pittsburgh, Pennsylvania. I serve children, teens, and adults through private voice lessons, songwriting, musicianship, performance opportunities, and artist-development programs.

I am currently a small, owner-led business preparing to open an expanded storefront. I need someone who can bring specialized advertising knowledge to my team, communicate clearly, and help me create a system I can understand and maintain.

My goal is to attract qualified local students—not simply generate clicks, impressions, or engagement.

THE CURRENT PROBLEM

My Wix-managed Google campaign spent approximately $57 and generated 385 clicks, but all of those clicks came from Google Display. Google Search generated no clicks, and the campaign produced no inquiries.

My Meta advertising setup also needs to be reviewed carefully because assets for two different businesses may currently be connected. Nothing may be deleted, transferred, merged, or disconnected without my approval.

INITIAL RESPONSIBILITIES

You will:

* Audit my current Google Ads, Meta Ads, Wix, and conversion-tracking setup.
* Explain your findings to me before making major changes.
* Create a Google Search-only campaign focused on high-intent local prospects.
* Prevent the campaign from spending on Google Display, YouTube, Gmail, Discover, and irrelevant traffic.
* Research high-intent keywords and appropriate match types.
* Create and maintain a negative-keyword list.
* Use tight geographic targeting around my studio north of Pittsburgh.
* Separate campaigns or ad groups for parents of young singers and adult singers.
* Send each audience to the correct existing landing page.
* Configure and test Wix inquiry-form submissions as Google Ads conversions.
* Review my Meta Business setup and document which assets belong to each business.
* Set up a simple Meta lead campaign using creative and copy I approve.
* Record a screen-share walkthrough of the completed setup.
* Provide simple written instructions that I or another VA can use to monitor results.

HOW I DEFINE SUCCESS

I am not looking for inexpensive clicks, large reach, or impressive-looking reports.

The results that matter to me are:

* Qualified local inquiries
* Booked introductory voice assessments
* Cost per qualified lead
* Cost per booked assessment
* Enrolled students

REQUIRED SKILLS

You must have hands-on experience with:

* Google Search campaigns
* Meta lead-generation campaigns
* Google Ads conversion tracking
* Wix forms or similar website form tracking
* Local-service lead generation
* Keyword match types
* Negative keywords
* Geographic targeting
* Meta Business Portfolio permissions and assets
* Clear written and spoken English

Experience with music schools, performing-arts programs, education, children’s activities, or appointment-based local businesses is helpful but not required.

COMPENSATION

Initial paid project: $250–$400 USD, depending on your experience and proposed scope.

I expect to divide the project into two stages:

1. Paid audit and written recommendations
2. Approved campaign setup and tracking implementation

Successful completion may lead to ongoing part-time optimization work at approximately $75–$150 USD per month.

ACCOUNT SECURITY AND WORKING EXPECTATIONS

* I will provide proper collaborator or user access. I will not share personal passwords.
* All accounts and advertising assets must remain owned by Melodies Voice Academy.
* Do not create business assets under your personal ownership.
* Do not launch campaigns, increase budgets, delete assets, or make structural account changes without my approval.
* Tell me clearly about any risks before making changes.
* Document your work so I can understand what was done and maintain the system.

HOW TO APPLY

Begin your application with the words “SEARCH INTENT.” Applications without these words will not be considered.

Please answer the following questions:

1. Why did my campaign receive 385 Google Display clicks but no Google Search clicks?
2. What would you investigate or change first?
3. How would you ensure that a campaign runs on Google Search only?
4. How would you track a Wix inquiry-form submission as a Google Ads conversion?
5. How would you advertise differently to parents of young singers and adult singers?
6. List at least eight negative keywords you would consider for a local voice-lesson campaign.
7. How would you safely review Meta assets connected to two businesses without risking either business?
8. Describe one local-service campaign you personally managed. What was the budget, cost per qualified lead, and final business result?
9. What would you charge for this project?
10. How many hours would you expect the initial audit and setup to require?

Please include screenshots or anonymized examples of campaigns you personally managed. Generic certificates, copied answers, and agency presentations are not sufficient.

I value honesty, careful thinking, reliability, clear communication, documentation, and measurable results. I am looking for someone who can become a trusted specialist and help me make good advertising decisions—not someone who promises unrealistic results.