WE’RE HIRING: DIGITAL MARKETING, CRM & BUSINESS SYSTEMS SPECIALIST

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TYPE OF WORK

Full Time

SALARY

N/A

HOURS PER WEEK

70

DATE UPDATED

Sep 13, 2026

JOB OVERVIEW

? WE’RE HIRING: DIGITAL MARKETING, CRM & BUSINESS SYSTEMS SPECIALIST

We are looking for a highly experienced Digital Marketing, CRM & Business Systems Specialist to manage, optimize, and grow the digital infrastructure and online marketing of a U.S. home-service company.

THIS IS NOT A VIRTUAL ASSISTANT, DISPATCHER, OR CUSTOMER SERVICE POSITION.

This is a specialized professional position for someone with proven expertise in digital marketing, CRM systems, advertising, SEO, Google Business Profile, social media, tracking, and automation.

CORE EXPERTISE REQUIRED

? GOOGLE ADS
• Google Search Ads
• Campaign creation and optimization
• Keyword and negative keyword management
• Geographic targeting
• Conversion tracking
• Call tracking
• Budget and bidding optimization
• Cost-per-lead optimization
• Landing-page performance
• Lead quality analysis
• Google Analytics / GA4
• Google Tag Manager

? SEO & LOCAL SEO
• Local SEO
• On-page SEO
• Technical SEO
• Keyword research
• Competitor analysis
• Service-page optimization
• Location-page optimization
• Google Search Console
• Organic ranking strategy
• Local citations and NAP consistency

? GOOGLE BUSINESS PROFILE / GMB
• Google Business Profile setup and optimization
• Categories and services
• Service-area optimization
• Photos, posts, and updates
• Review strategy
• Local Maps ranking
• GBP analytics
• Policy compliance
• Verification and legitimate reinstatement experience preferred
• Experience managing multiple service areas is a major advantage

? FACEBOOK & META ADS
• Facebook Ads
• Instagram Ads
• Meta Ads Manager
• Lead-generation campaigns
• Audience targeting
• Retargeting
• Meta Pixel
• Conversion tracking
• Creative testing
• Campaign optimization
• Cost-per-lead analysis

? SOCIAL MEDIA
• Facebook
• Instagram
• Content strategy
• Content calendars
• Posts
• Reels / short-form content
• Captions and copywriting
• Organic growth
• Engagement strategy
• Brand consistency
• Performance analytics

? CRM & WORKIZ
• Workiz experience strongly preferred
• CRM setup and optimization
• Lead tracking
• Customer database management
• Pipelines and job statuses
• Automated SMS and email
• Forms and templates
• Tags and triggers
• Follow-up systems
• Reporting
• Integrations
• CRM troubleshooting
• Lead-source attribution

? EMAIL & BUSINESS SYSTEMS
• Google Workspace
• Professional business email
• Domain and DNS configuration
• SPF / DKIM / DMARC
• Email deliverability
• Automated email workflows
• Email templates
• Website and CRM integrations

? AUTOMATION & INTEGRATIONS
Experience with systems such as:
• Zapier
• Make
• GoHighLevel
• APIs
• Webhooks
• Call-tracking platforms
• Website integrations
• Lead-source integrations

WHAT WE EXPECT

We are looking for a real specialist who understands how all of these systems work together:

ADVERTISING → LEAD GENERATION → TRACKING → CRM → CONVERSION → CUSTOMER FOLLOW-UP → REVIEWS → RETARGETING → REPEAT BUSINESS

The ideal candidate is analytical, technical, highly organized, proactive, and capable of taking ownership of systems and marketing performance.

You should be able to identify problems, recommend improvements, implement solutions, analyze results, and continuously optimize performance.

HOW TO APPLY

Please provide:

1. Years of professional experience
2. Google Ads experience and proven results
3. SEO / Local SEO experience and results
4. Google Business Profile experience
5. Facebook / Meta Ads experience
6. Instagram / Social Media experience
7. Workiz and CRM experience
8. Email / Google Workspace experience
9. Automation and integration experience
10. Portfolio, case studies, or examples of previous results
11. Software and platforms you specialize in
12. Availability
13. Hourly or monthly rate



“DIGITAL MARKETING + CRM SPECIALIST”

We are looking for a serious, experienced professional for a long-term position who can take ownership of our digital marketing, CRM, online presence, tracking, and business systems and help us scale.

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