TikTok Shop Manager — CPG Food Brand (Part-Time, Remote)

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: TYPE OF WORK

Part Time

: SALARY

$5.00 per hour

: HOURS PER WEEK

5

: DATE UPDATED

Sep 12, 2026

JOB OVERVIEW

About the Company
We're a growing CPG (consumer packaged goods) food brand selling a specialty baking/dessert ingredient. Our product is sold direct-to-consumer online and in national retail stores, and we're now growing our presence on TikTok Shop. Our brand voice is fun, playful, bold, and trendy. We care about authenticity, in our product and in how we show up online — nothing customer-facing that comes out of this role should be AI-generated. Full company name and brand details will be shared directly with the candidate we move forward with.

A growing CPG food brand is looking for a TikTok Shop Manager to build and run our TikTok Shop storefront from the ground up. You'll own everything that turns our existing TikTok following into TikTok Shop sales — this is a high-impact role for someone who understands both the TikTok Shop platform and how to sell a food/CPG product.

One thing to know before you apply: we don't let AI write anything that reaches our customers or affiliates directly. See "How we use AI" below.

What you'll do:
- Set up and continuously optimize our TikTok Shop product catalog — titles, descriptions, images, pricing, and categories for each product variant
- Recruit, onboard, and manage affiliate creators through TikTok's Creator Marketplace/affiliate program to promote our products in exchange for commission, growing our reach beyond our own account
- Plan and coordinate livestream shopping events (LIVE selling), including scheduling hosts, prepping talking points, and promoting the stream in advance
- Set up and manage TikTok Shop ads (Shop Ads / GMV Max) and promotional tools — vouchers, flash sales, bundle deals — to drive conversions
- Monitor TikTok Shop analytics (views, click-through, conversion rate, GMV) and report weekly on what's working, with recommendations to improve
- Keep inventory, pricing, and order fulfillment in sync between TikTok Shop and our online store
- Handle TikTok Shop customer questions, reviews, and any order issues, in your own words
- Monitor shop health and compliance status, and proactively flag or fix anything that could put the shop at risk of restrictions or penalties
- Stay current on TikTok Shop policy, algorithm, and feature changes and flag anything that affects our strategy
- Work with our content creator to make sure videos link to the right products and use TikTok Shop's shoppable video/showcase features

Why this role matters:
TikTok Shop turns our existing audience (already posting 3–5 videos per day) directly into a sales channel instead of just brand awareness. A dedicated manager means affiliate creators start promoting us at scale, live selling events convert real-time interest into purchases, and our catalog and ads are actually optimized instead of left on autopilot — all of which should meaningfully grow TikTok-driven revenue.

How we use AI:
We're happy to use AI-powered tools for things like ad optimization, analytics, and workflow efficiency — that's a normal part of running a lean shop. But nothing that reaches a real customer or affiliate directly (messages, responses, reviews) should be written by AI and passed off as us. Real, human communication is part of how we keep customer trust.

What we're looking for:
- Proven experience managing a TikTok Shop for a brand — you must provide examples of previous work (e.g., shops you've set up/managed, GMV or affiliate-growth results)
- Familiarity with TikTok's Seller Center, Creator Marketplace, and TikTok Shop ads
- Comfortable with basic e-commerce operations (inventory, order sync, fulfillment coordination)
- Data-comfortable — able to read and act on key metrics like ROAS, CPA, CTR, and conversion rate, not just top-line views
- Strong written English for creator outreach and customer service, in your own voice
- Self-directed; comfortable owning a channel with minimal day-to-day oversight

Nice to have:
- Experience in food, beverage, or CPG brands
- Experience hosting or producing livestream shopping events
- Familiarity with Shopify
- Familiarity with TikTok Shop analytics/ops tools such as Kalodata, Snowball, or similar

Schedule & pay:
Part-time, remote, ongoing — starting at approximately 5 hours/week at USD $5/hour, with hours and rate potentially increasing depending on your experience and the results you deliver.

To apply:
Please start your reply with the word GMV, so we know you read the full posting — applications that skip this will not be considered. Then include 2–3 examples of TikTok Shops you've managed and any GMV or affiliate-growth results you can share. Applications without examples of previous work will not be considered.

SKILL REQUIREMENT

Social Media Management Tiktok Ads Social Media Marketing

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TikTok Shop Manager — CPG Food Brand (Part-Time, Remote)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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