Any
$4- $10 based on performance
30
Sep 11, 2026
DM SETTER / SALES SETTER – BEAUTY EDUCATION
Remote | 20–30 Hours Per Week Initially | Potential to Increase to 40 Hours | Long-Term Role
Demi’s Nails & Beauty is looking for a confident, warm and sales-focused DM Setter / Sales Setter to help us start more conversations, follow up with leads and generate more course bookings.
This role is focused on the front end of the sales process.
You will be responsible for starting conversations, qualifying leads, following up and identifying people who are genuinely interested in our courses and programmes.
About the Role
We are looking for someone who can communicate naturally, build rapport and help potential students feel comfortable.
Responsibilities
Send approved outreach messages to suitable followers and leads
Start natural conversations
Follow up with previous enquiries
Reactivate older warm leads
Reply to basic course enquiries
Ask qualifying questions
Understand what the person is looking for
Identify the most suitable next step
Identify hot and warm leads
Move qualified leads forward
Hand stronger leads over to the appropriate team member where required
Update the lead tracker accurately
Set future follow-up dates
Make sure no warm lead is forgotten
Report on lead activity and opportunities
The Type of Messaging We Want
We do not want aggressive or overly sales-focused messaging.
We want the conversations to feel warm and genuine.
For example:
“Hey Sarah x, just wanted to say thank you so much for following and supporting the page. If you’re ever unsure about where to start with beauty training or have any questions, you’re always welcome to message us x”
From there, you should be able to naturally continue the conversation.
Your Goal
Your job is to:
Start conversations → understand interest → qualify → follow up → identify opportunities → move leads forward
You will work alongside our existing sales and admin support.
You Should Be:
Confident
Friendly
Warm
Naturally conversational
Sales-minded
Persistent without being pushy
Organised
Reliable
Strong in written English
Comfortable following up
Able to read the tone of a conversation
Comfortable speaking with women considering beauty training
Able to learn multiple offers and courses
Comfortable working independently
Experience That Would Be Useful:
DM setting
Appointment setting
Sales
Lead generation
Instagram outreach
Customer service
Online education
Beauty industry
Coaching or programme sales
Hours & Long-Term Opportunity:
This role will begin at approximately 20–30 hours per week.
There is potential to increase to up to 40 hours per week depending on performance, lead volume, sales activity and how much responsibility you are able to take on.
We are looking for someone who wants a long-term role and is interested in developing further within the sales side of the business.
How to Apply
Please send:
Your CV
A short introduction
Previous DM-setting or sales experience
Current availability
Expected hourly or monthly rate
Please also send a short Loom video introducing yourself and answering:
Why do you think you would be good at DM setting?
How would you start a conversation without sounding salesy?
How would you follow up with someone who showed interest but stopped replying?
How would you handle someone who says they need to think about it?
What do you think makes someone good at turning conversations into qualified leads?
Please have a quick look at Demi’s Nails & Beauty website and social media before recording so you understand the business and the offers.