Direct Response Creative Director - Health & Wellness E-commerce

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TYPE OF WORK

Full Time

SALARY

$2,000 - $7,000/month

HOURS PER WEEK

40

DATE UPDATED

Sep 10, 2026

JOB OVERVIEW

We are an established and growing direct-response e-commerce brand in the health and wellness/supplement space, primarily operating across Australia and New Zealand, with plans for further international expansion.

We are looking for an exceptional full-time Creative Director / Creative Strategist to join our team long-term and take ownership of our paid advertising creative strategy.

This is not a traditional branding-focused Creative Director position.

We are looking for someone who is obsessed with understanding customers, their problems, desires and buying psychology — and translating those insights into compelling direct-response advertising concepts.

The goal is for you to become an expert on our products, our customers and our market, and consistently uncover new ways to position our products as the ideal solution to the problems our customers are experiencing.

What You’ll Be Responsible For
Customer & Market Research

You will conduct deep research into our customer avatars to understand:

Their primary problems and pain points
Symptoms and frustrations they experience
Emotional drivers behind their purchasing decisions
Solutions they have already tried
Why previous solutions may have failed
Objections and concerns preventing them from purchasing
Desired outcomes and transformations
The language customers naturally use when describing their problems

Research may involve customer reviews, competitor reviews, forums, social media comments, communities, customer feedback, existing brand data and other sources of customer insight.

The objective is to continually uncover new insights that can become advertising angles, hooks, mechanisms and concepts.

Competitor & Creative Research

Regularly analyse advertising from:

Direct competitors
Adjacent health and wellness brands
Leading direct-response e-commerce brands
Completely different industries where creative strategies could be adapted to our market

We are not looking to simply copy competitors.

We want someone who can recognise the underlying psychology behind successful advertising and determine how those ideas, structures and concepts could inspire something original for our products.

Angle & Mechanism Development

A major part of your role will be identifying new ways to position our products.

This includes developing:

New customer pain-point angles
Problem mechanisms
Solution mechanisms
Unique product positioning
Awareness-level-specific messaging
Objection-handling concepts
Educational concepts
Product comparison concepts
Customer story concepts
New hooks and creative narratives

You should constantly be asking:

What new reason can we give this customer to believe our product could solve their problem?

Video Ad Concepts & Scriptwriting

You will take research and strategic insights and turn them into complete video advertising concepts.

This includes:

Hooks
Creative concepts
Video structures
Direct-response scripts
UGC concepts
Founder/expert-style concepts
Educational ads
Problem/solution ads
Demonstration concepts
Testimonials/customer-story concepts
Visual direction and editing notes

Scripts should provide our video editors and production team with enough direction to clearly understand the intended execution.

Static & Image Advertising Concepts

You will also develop concepts for static/image advertising, including:

Headlines
Supporting copy
Visual concepts
Problem/solution graphics
Educational graphics
Product-focused concepts
Comparison concepts
Testimonial concepts
Advertorial-style concepts

You will work closely with our graphic designers to turn these concepts into finished advertisements.

Creative Direction & Production

You will work directly with our video editors, graphic designers and marketing team throughout the creative production process.

This means reviewing creative, providing feedback and ensuring the final execution accurately reflects the original strategy and concept.

We are looking for someone who can own creative from idea through to finished advertisement, rather than simply handing over a script and moving on.

Creative Testing & Iteration

You will help maintain a structured pipeline of new creative tests.

Once advertisements have been launched, you will review performance alongside the marketing team to understand:

Which hooks are working
Which angles are working
Which customer problems resonate most strongly
Which formats and creative styles perform best
Where customers are dropping off
Which winning concepts should be iterated
Which failed concepts contain useful learnings

Winning concepts should then be expanded into new hooks, variations, formats and executions.

The aim is to create a continuous feedback loop:

Research → Concept → Production → Testing → Analysis → Iteration

What We Are Looking For

We are looking for someone who is highly analytical while also being extremely creative.

You should genuinely enjoy researching customers and markets and figuring out why people buy.

The ideal person will have strong experience with direct-response e-commerce advertising and understand concepts such as customer awareness levels, market sophistication, hooks, mechanisms, objections, advertorial-style messaging and response-driven copywriting.

Experience within supplements, health, wellness or other problem/solution-driven products is highly desirable.

You should also be comfortable working within the advertising and regulatory limitations that come with health-related products and understand that strong direct-response marketing does not require making irresponsible or unsupported claims.

Most importantly, we want someone who is proactive.

We do not want to provide you with every advertising idea and ask you to execute it.

We want you to constantly bring us ideas.

What Success Looks Like

Over time, you should become one of the people who understands our customer better than almost anyone else in the company.

You will build a deep understanding of:

Our products.

Our customers.

Their problems.

Their objections.

Our competitors.

Our winning advertising angles.

And the psychological reasons behind why our advertising works.

From that understanding, you will maintain a consistent pipeline of well-researched, differentiated and highly testable creative concepts for our marketing team.

This is intended to be a full-time, long-term position for someone who wants to become deeply involved with one growing brand rather than simply completing occasional freelance projects.

To Apply

Please include:

A brief explanation of your experience with direct-response e-commerce creative strategy.
Examples of advertisements, scripts or concepts you personally developed.
Examples of brands or products where you helped develop new advertising angles or positioning.
An explanation of your process for conducting customer research and turning that research into advertising concepts.
An example of how you have analysed a winning or losing advertisement and used those learnings to develop the next round of creative.
Any experience you have within health, supplements, wellness or similar problem/solution-driven markets.

Please begin your application with the word CREATIVE so we know you have read the full description.

We are looking for someone exceptional who wants to take genuine ownership of creative strategy and become an important long-term part of our marketing team.

SKILL REQUIREMENT
Marketing Copywriting Creative Direction
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