Marketing Automation Specialist

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: TYPE OF WORK

Full Time

: SALARY

1200/month

: HOURS PER WEEK

40

: DATE UPDATED

Sep 10, 2026

JOB OVERVIEW

Roles & Responsibilities
• Design, build, and manage automated marketing workflows (email, SMS, retargeting) across event promotions, ticketing funnels, and content campaigns
• Maintain and optimize our marketing automation platform (e.g., HubSpot, Marketo, Pardot, or similar), ensuring clean data and smooth integrations with CRM and event registration tools
• Segment audiences and personalize campaigns based on behavior, event attendance history, and engagement data
• Set up lead scoring models to help sales and partnerships teams prioritize outreach
• Track, analyze, and report on campaign performance — open rates, conversions, attendee acquisition cost, ROI — and use insights to refine future campaigns
• Collaborate with content, design, and events teams to align automation with campaign calendars and event timelines
• Troubleshoot workflow issues, run A/B tests, and continuously improve email deliverability and engagement
• Stay current on marketing automation trends and recommend new tools or tactics

Qualifications
• 3+ years of hands-on experience with a marketing automation platform (HubSpot, Marketo, ActiveCampaign, Pardot, etc.)
• Solid understanding of email marketing best practices, segmentation, and lead nurturing
• Experience working with CRM systems and basic data hygiene practices
• Comfortable reading campaign analytics and translating numbers into action
• Prior experience in media, events, or entertainment marketing is a strong plus
• Detail-oriented, organized, and able to manage multiple campaigns/deadlines independently
• Strong written English for campaign copy and internal communication
• Based in the Philippines, with a reliable internet connection and a home setup suited for remote work

SKILL REQUIREMENT

Marketing Automation Database Management Campaign Optimization

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Marketing Automation Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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