Part-Time Meta Ads Strategist & Ad Creative Specialist

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TYPE OF WORK

Part Time

SALARY

$6.00 per hour

HOURS PER WEEK

20

DATE UPDATED

Sep 9, 2026

JOB OVERVIEW

Remote | Part-Time | Digital Marketing Agency

PPC Foundry is looking for an experienced Meta Ads Strategist & Ad Creative Specialist to join our team part-time.
You will work alongside and under the direction of our Senior Meta Strategist, assisting with campaign management, optimization, creative development, and ongoing testing across multiple client accounts.
We’re looking for someone who is experienced and capable of contributing ideas, but who can also follow instructions, strategic direction, established SOPs, and internal processes consistently.
We primarily work with home service businesses and other small-to-medium-sized businesses, with a strong focus on lead generation.

Responsibilities
Work directly alongside our Senior Meta Strategist
Follow campaign strategy, instructions, and direction provided by the Senior Strategist
Build, manage, and optimize Meta (Facebook & Instagram) advertising campaigns
Monitor campaign performance and identify opportunities for improvement
Analyze CPL, CTR, CPC, conversion rates, lead quality, and other key performance metrics
Create static image and short-form video ads for Meta campaigns
Turn client websites, photos, videos, offers, and existing assets into effective ad creatives
Write and test hooks, headlines, primary text, offers, and calls-to-action
Create multiple creative variations for testing
Refresh creatives based on campaign performance and creative fatigue
Follow client brand guidelines while maintaining a performance-focused approach
Assist with Meta Pixel, conversion tracking, audiences, and campaign setup
Document testing, changes, and optimization work
Follow creative workflows, and account-management processes
Communicate and collaborate with our team through Slack

What We're Looking For
Hands-on experience managing Meta Ads campaigns
Strong understanding of lead-generation campaigns
Experience creating performance-focused Meta ad creatives
Ability to analyze campaign data and make informed recommendations
Strong understanding of hooks, offers, messaging, and direct-response advertising
Experience with Canva, Figma, Adobe, CapCut, or similar creative tools
Ability to create both static and short-form video ads
Comfortable working across multiple client accounts
Ability to take direction and execute instructions accurately
Willingness to follow established strategies rather than making unauthorized account changes
Organized, dependable, and detail-oriented
Strong communication skills
Able to complete assigned work and meet deadlines without constant supervision

Preferred Experience
Digital marketing agency experience
Home services or local lead-generation experience
GoHighLevel experience
Meta Pixel and conversion tracking experience
Landing page/funnel knowledge
Experience using AI tools to accelerate creative production and testing

What Success Looks Like
This is a collaborative role. You'll work closely with our Senior Meta Strategist to execute the strategy established for each account.
We want someone who can take clear direction, execute efficiently, communicate what they're seeing in the data, and contribute thoughtful ideas without working outside the agreed strategy.

The workflow will generally follow:
Strategy → Direction → Creative → Launch → Analyze → Optimize → Test → Repeat
The right person will help us move campaigns and creative testing forward efficiently while maintaining consistency across our client accounts.

Position Details
Part-time
Remote
Ongoing position
Opportunity for additional hours as our client base grows
Work directly alongside our Senior Meta Strategist and PPC Foundry team

To Apply
Please send:
A brief overview of your Meta Ads experience
Examples of Meta campaigns you've managed
Examples of static and/or video ads you've personally created
Industries you've worked with
Approximate monthly ad spend you've managed
Creative/design tools you regularly use
Your availability

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