Part Time
200-400 $ a month
TBD
Oct 9, 2026
We are seeking an experienced Media Buyer to lead paid advertising for our streetwear fashion e-commerce brand. This role is specifically for someone who understands the streetwear market, fashion consumers, product drops, creative testing, and the fast-moving nature of direct-to-consumer apparel. General media-buying experience without proven fashion or streetwear e-commerce experience will not be sufficient.
Responsibilities:
• Plan, launch, manage, and optimize paid campaigns across Meta Ads, including
• Build full-funnel acquisition and retargeting strategies designed to drive profitable online sales.
• Develop campaign strategies around product drops, restocks, limited releases, seasonal collections, and evergreen products.
• Analyze performance using metrics such as ROAS, MER, CPA, CPM, CTR, conversion rate, average order value, and customer acquisition cost.
• Identify winning audiences, offers, products, creative concepts, and campaign structures.
• Collaborate with our creative team to produce and test streetwear-focused ads, including UGC, product videos, lifestyle content, editorial imagery, and founder-led content.
• Provide clear creative direction based on performance data and current fashion advertising trends.
• Scale winning campaigns while protecting profitability and controlling acquisition costs.
• Monitor campaigns daily, troubleshoot performance issues, and make data-driven budget decisions.
• Deliver weekly reports explaining results, insights, tests, and next steps.
• Use Shopify and analytics data to evaluate the full customer journey and identify conversion opportunities.
Requirements:
• Proven experience managing paid media for a streetwear, fashion, apparel, footwear, accessories, or closely related e-commerce brand.
• A strong portfolio or case studies showing profitable results for fashion e-commerce campaigns.
• Advanced experience with Meta Ads Manager, campaign testing, audience development, retargeting, and account scaling.
• Strong understanding of streetwear culture, product-drop marketing, fashion creative strategy, and the buying behavior of streetwear consumers.
• Experience working with Shopify stores and interpreting store performance data.
• Ability to distinguish between strong creative and weak creative, then clearly communicate what should be produced next.
• Strong analytical skills and the ability to make decisions based on both platform and business-level performance.
• Excellent communication, organization, and reporting skills.
• Ability to work independently, meet deadlines, and take ownership of performance.
Preferred Qualifications:
• Experience managing campaigns for brands based in the United States.
• Experience with TikTok Ads, Google Ads, Pinterest Ads, Klaviyo, and Triple Whale or similar attribution tools.
• Familiarity with limited drops, waitlists, pre-launch campaigns, email and SMS acquisition, and post-purchase retention.
• Knowledge of youth culture, streetwear communities, and current fashion content trends.
To apply, please include:
• A brief introduction describing your streetwear or fashion e-commerce experience.
• Links to relevant brands, campaigns, case studies, or portfolio work.
• The monthly advertising budgets you have managed.
• Specific results, including ROAS, CPA, revenue growth, or other performance metrics.
• A short explanation of how you would approach launching and scaling a new streetwear product drop.
Please do not apply if your experience is limited to local services, lead generation, or industries unrelated to fashion e-commerce. We are looking for a specialist who already understands the streetwear customer and can help us grow profitably.