Digital Marketing & Canva VA - Australian Modular Homes & Lifestyle Brand | Remote

JOB DESCRIPTION

We are an Australian business launching and growing The Good Dwelling Co., a premium modular homes and lifestyle brand.

We are looking for a talented Philippines-based Digital Marketing VA who is both creative AND technically capable.

This is not a general admin VA role.

We need someone who is genuinely good at Canva and social media design, but who can also help us build and manage our CRM, email marketing, lead funnels and automations.

We are looking for someone long-term. The role will begin with a 30–40 hour project/build phase, which will also act as a paid trial. For the right person, this will then become an ongoing role of approximately 8–10 hours per week, with the potential to grow.

WHAT YOU'LL DO

CANVA + DESIGN

You will create beautiful, premium and consistent branded content including:

• Instagram and Facebook posts
• Social media tiles and carousels
• Stories and Reels covers
• Product/model feature posts
• Digital advertisements
• Brochures and flyers
• Email graphics
• Website graphics
• Event collateral and signage
• Presentations
• Reusable Canva templates

We already have our logo, brand identity, photography and visual direction.

You need to be able to take an existing brand and apply it consistently and beautifully.

Our aesthetic is warm, sophisticated, contemporary, natural and premium.

We do NOT want generic, busy or obviously templated Canva graphics.

A strong understanding of typography, white space, image placement, visual hierarchy and brand consistency is important.

SOCIAL MEDIA

You will also help us:

• Create content from supplied briefs and copy
• Prepare Instagram and Facebook content
• Resize and repurpose content across platforms
• Schedule approved posts
• Maintain our content calendar
• Organise our image/video library
• Create campaign and promotional assets
• Keep our social channels visually consistent

CRM + SALES FUNNELS

We use Ivorey as our CRM and digital marketing platform.

During the initial project, you will help us build:

• CRM/contact database structure
• Tags and customer segments
• Sales pipeline
• Lead capture forms
• Landing pages
• Brochure/download funnel
• Customer enquiry/qualification forms
• Automated email nurture sequences
• Email templates
• Workflows and automations
• Internal lead notifications
• QR-code/event funnels
• Lead tracking from enquiry through to sale

Experience with Ivorey is highly desirable, but experience with GoHighLevel, HubSpot, ActiveCampaign, Klaviyo, Mailchimp or similar platforms is also relevant.

You should understand the basic customer journey:

Lead → Nurture → Qualify → Sales Conversation → Quote → Customer

EMAIL MARKETING

You will help:

• Build and format emails
• Create email templates
• Upload supplied copy
• Build automated email sequences
• Manage lists and segmentation
• Schedule campaigns
• Test links and formatting
• Maintain our customer database

We will provide much of the strategy, brand direction and copy.

We need someone who can take our ideas and turn them into polished, finished work without needing constant supervision.

WHO WE'RE LOOKING FOR

You should have:

• Excellent Canva skills
• A genuinely good eye for design
• Social media content creation experience
• CRM/funnel/automation experience
• Email marketing experience
• Excellent written English
• Excellent attention to detail
• Strong organisation and time management
• Ability to follow a brand guide closely
• Ability to work independently from a clear brief
• Willingness to learn new platforms
• Good communication
• Reliable internet and computer

You should also be someone who checks your own work before sending it for approval.

We love people who can follow direction but will also say, “I think there may be a better way to do this.”

HOURS + PAY

INITIAL BUILD / PAID TRIAL

Approximately 30–40 hours at AUD $6-8/hour.

This is a task and deliverable-based project to help establish our CRM, funnels, email marketing and core social media/Canva systems.

This also gives us both an opportunity to make sure we work well together.

ONGOING

For the successful person:

Approximately 8–10 hours per week initially

AUD $10–$15/hour, depending on skills, capability and performance.

There is potential for both the hours and rate to grow as the business grows.

We are looking for someone who would like to become a trusted, long-term member of our small team.

HOW TO APPLY

Please DO NOT send us a generic application.

Start your application with:

GOOD DWELLING

Then please answer these questions:

Tell us briefly about yourself and why this role interests you.
Please provide a link to your Canva/design portfolio.
Show us 3 examples of social media graphics or campaigns that YOU personally designed.
Which CRM, email marketing and funnel platforms have you used?
Have you used Ivorey? If yes, tell us what you have built using it.
Give us an example of a sales funnel or automation you personally built.
What social media scheduling/management platforms have you used?
How many hours per week are you currently working for other clients?
What hours are you generally available? Please provide these in Philippines time.
Are you comfortable starting with the 30–40 hour paid build/trial at AUD $6-8/hour, moving to AUD $10–$15/hour for the ongoing role if successful?
What is your internet speed and computer setup?

IMPORTANT: Please include your portfolio. Applications without examples of previous design work will not be shortlisted.