CREATIVE STRATEGIST

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TYPE OF WORK

Any

SALARY

TBD

HOURS PER WEEK

20

DATE UPDATED

Sep 14, 2026

JOB OVERVIEW

We’re looking for a highly creative, analytical, and performance-driven Creative Strategist to join our growing DTC supplement brand.

You’ll play a key role in developing and testing ad concepts that convert, from researching competitors and customer pain points to creating briefs, analyzing performance, and finding the next winning angle.

Responsibilities

• Conduct ongoing research into competitors, market trends, customer pain points, avatars, and winning ad angles
• Develop fresh ad concepts, hooks, scripts, and marketing angles for Meta, TikTok, and other paid channels
• Create clear, detailed creative briefs for video editors, designers, and UGC creators
• Analyze creative performance and understand why an ad wins or loses
• Monitor key creative metrics including CTR, hook rate, hold rate, CPA, CVR, and ROAS
• Build structured creative testing strategies across angles, avatars, formats, offers, and concepts
• Identify winning creatives and develop new iterations for further testing and scaling
• Work closely with media buyers and the creative/content team to continuously improve performance
• Stay ahead of emerging trends, formats, and competitor strategies

Requirements:

• Proven experience as a Creative Strategist for DTC/e-commerce brands
• Previous experience working with supplement/skincare brands is highly preferred
• Strong understanding of Meta and TikTok paid advertising
• Deep understanding of direct-response marketing, consumer psychology, and customer awareness levels
• Ability to turn research and performance data into actionable creative ideas
• Strong understanding of UGC and creator-led advertising
• Comfortable working in a fast-paced environment with a high volume of creative testing
• Organized, proactive, and highly performance-focused

To apply, please send us a link to your portfolio with examples of previous creative strategy/ad work and let us know your rate.

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