Advertising and Marketing Specialist

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TYPE OF WORK

Full Time

SALARY

Offer made based on experience.

HOURS PER WEEK

40

DATE UPDATED

Sep 5, 2026

JOB OVERVIEW

Digital Marketing & Advertising Manager

Full-Time | Construction & Building Industry

Position Overview

An established and growing construction company specializing in highly targeted building projects is seeking a full-time Digital Marketing & Advertising Manager to take ownership of its marketing systems, advertising campaigns, lead-generation funnels, and project-management workflows.

This is not an entry-level or narrowly focused social media position. The selected candidate will inherit work created by a previous marketing professional and must be able to independently audit, evaluate, troubleshoot, correct, and improve the existing setup. After the initial review, this person will assume full responsibility for continuing and advancing the company’s marketing objectives.

Our goal is to consistently generate qualified leads for specific building types, geographic markets, and customer profiles—not simply increase clicks, followers, or general website traffic.

Required Platform Experience

Candidates must be highly proficient in:

* GoHighLevel, including CRM administration, pipelines, workflows, automations, forms, landing pages, email and SMS campaigns, lead tracking, and reporting
* Facebook and Instagram advertising through Meta Ads Manager
* Google Ads, including Search, Display, YouTube, conversion tracking, remarketing, and geographic targeting
* YouTube channel management, advertising, content optimization, and lead-generation strategies
* Lovable for developing and improving landing pages, websites, tools, or marketing-related applications
* ClickUp for campaign planning, task management, documentation, accountability, and workflow organization

Working familiarity is not enough. The successful candidate must be capable of independently managing, correcting, and optimizing these platforms.

Primary Responsibilities

* Conduct a complete audit of the company’s existing marketing accounts, campaigns, funnels, websites, CRM structure, automations, tracking systems, and workflows
* Identify incomplete, ineffective, improperly configured, or poorly performing work inherited from the previous marketing professional
* Correct technical issues, tracking errors, broken automations, ineffective funnels, and inefficient campaign structures
* Develop and manage highly targeted advertising campaigns for specific construction and building projects
* Create campaigns based on project type, customer profile, geographic area, budget, and construction feasibility
* Manage Facebook, Instagram, Google, and YouTube advertising from strategy through execution
* Build and optimize landing pages, lead forms, follow-up sequences, sales funnels, and conversion paths
* Manage GoHighLevel as the company’s primary CRM and marketing automation platform
* Ensure leads are properly captured, categorized, routed, tracked, and followed through the sales pipeline
* Develop retargeting campaigns for website visitors, previous leads, and prospective customers
* Monitor advertising budgets, cost per lead, lead quality, conversion rates, and return on advertising spend
* Coordinate marketing content across websites, social media, email, SMS, and YouTube
* Use ClickUp to organize campaigns, deadlines, approvals, deliverables, and recurring marketing responsibilities
* Provide clear reporting showing campaign performance, lead sources, cost per qualified lead, and recommended adjustments
* Explain complex marketing systems, workflows, automations, and technical processes in simple, easy-to-understand terms to non-technical team members.
* Continuously test advertising creative, messaging, audiences, landing pages, and offers
* Work closely with company leadership and sales personnel to ensure marketing efforts produce qualified, buildable opportunities
* Take full-time ownership of the company’s ongoing digital marketing and advertising objectives

Ideal Candidate

The ideal candidate is analytical, organized, technically capable, and comfortable taking over an existing marketing environment that may require substantial correction. This person should be able to determine what is working, what is not working, and what needs to be rebuilt—without requiring step-by-step supervision.

The successful candidate will understand that construction marketing is different from general consumer marketing. Leads must be evaluated based on location, project type, budget, timeline, property conditions, permitting considerations, and overall project viability.

Required Qualifications

* Demonstrated experience managing successful paid advertising campaigns
* Advanced proficiency with GoHighLevel
* Strong experience with Meta Ads Manager and Google Ads
* Experience managing Instagram and YouTube as marketing and advertising channels
* Experience building or modifying digital assets with Lovable
* Strong ClickUp project-management skills
* Ability to audit and repair work completed by another marketing professional
* Strong understanding of conversion tracking, analytics, attribution, and campaign reporting
* Experience building landing pages, funnels, CRM workflows, and automated follow-up sequences
* Excellent written communication and advertising-copy skills
* Ability to manage multiple campaigns, deadlines, and priorities independently
* Strong attention to detail and a results-oriented mindset
* Availability to take on this position as a full-time responsibility

Preferred Qualifications

* Previous experience marketing construction, real estate, home improvement, steel buildings, barndominiums, accessory structures, commercial buildings, or other high-value projects
* Experience generating leads for products or services with long sales cycles
* Familiarity with local and regional geographic targeting
* Experience distinguishing qualified project opportunities from low-quality or nonviable leads
* Basic knowledge of SEO, website optimization, video marketing, and content strategy
* Experience working directly with business owners, estimators, sales teams, or construction professionals

Performance Expectations

Success in this position will be measured by:

* Quality and viability of generated leads
* Cost per qualified lead
* Conversion of leads into consultations, estimates, and contracts
* Accuracy of campaign and conversion tracking
* Performance of automated lead follow-up
* Improvement of existing marketing systems
* Consistent completion of campaigns and deliverables
* Ability to generate opportunities for the company’s targeted building projects

High lead volume alone will not be considered successful if the leads are poorly qualified or outside the company’s target markets.

Application Requirements

Please submit:

* A résumé outlining your relevant marketing experience
* Examples of campaigns you have personally managed
* A description of your experience with GoHighLevel, Meta Ads, Google Ads, YouTube, Lovable, and ClickUp

SKILL REQUIREMENT
Clickup Gohighlevel Real Estate Meta Business Suite
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