Senior Marketing Manager – Growth & Strategy

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TYPE OF WORK

Full Time

SALARY

TBC based on expereince

HOURS PER WEEK

40

DATE UPDATED

Sep 5, 2026

JOB OVERVIEW

Marketing Systems & Growth Manager – Healthcare

Full-Time | Remote | NZ Business Hours

We are launching a new integrative healthcare clinic in New Zealand and are looking for an experienced, commercially minded Marketing Manager to build and own our marketing function.

This is not a VA, social-media-only or coordinator role.

We already have an established healthcare marketing operation, specialist marketing and technical resources, proven acquisition funnels and years of campaign data and learning.

Your job will be to understand what works, turn that knowledge into a documented marketing operating system, and use it to build and manage the marketing engine for our new healthcare brand.

Your Primary KPI

Ultimately, marketing exists to generate the required number of quality Discovery Call bookings each week at an acceptable acquisition cost.

You will own the marketing dashboard and understand performance across the entire funnel:

Spend → Leads → CPL → Landing Page Conversion → Discovery Call Bookings → DC Show Rate → Initial Consultations → CAC → Revenue

We don't want someone who simply reports the numbers.

We want someone who asks:

What's working?

What's not working?

Why?

What are we changing this week?

And then makes sure it happens.

Your First 30 Days – Marketing Function Mapping

Your first major project will be to work alongside our existing marketing, technology and leadership team to map and document our current healthcare marketing operating model.

You will identify and document:

Every marketing function and who owns it
Roles, responsibilities and dependencies
Inputs and outputs for each function
Weekly and monthly deliverables
Marketing KPIs and targets
Reporting dashboards and data sources
Paid acquisition structure across Meta and Google
Campaign development and optimisation processes
Creative strategy and production
Hooks, messaging, copy and offers
Organic content strategy and production
SEO strategy and content
Website and landing-page management
Lead-generation funnels
GoHighLevel workflows and automation
Lead nurture and reactivation
Tracking and attribution
Marketing meetings and reporting rhythm
SOPs and processes
Technology and integrations
Agency, contractor and internal responsibilities

You'll interview and work directly with the people currently responsible for these areas rather than simply reviewing documents.

Your job is to understand how the whole marketing machine works.

Then Build the New Marketing Function

Once you've mapped the existing model, you'll determine:

What should be replicated
What should be improved
What isn't necessary
What resources the new business actually needs
What should be automated
What should remain specialist-led
What should be managed internally

You'll turn this into a practical Marketing Playbook and operating structure for the new clinic.

Your Ongoing Role

You will:

Own and execute the marketing plan
Drive weekly Discovery Call targets
Own the marketing dashboard
Identify funnel problems quickly
Manage marketing specialists and contractors
Coordinate paid media, SEO, content, creative and technology
Develop campaigns, hooks, offers and messaging
Own the organic/content strategy
Manage projects, priorities and deadlines
Work closely with our GHL and technical specialists
Improve lead quality and conversion
Monitor CAC and marketing efficiency
Run weekly marketing performance meetings
Turn data into actions
Hold the team accountable for delivery
The Team Around You

You won't be expected to personally execute every marketing discipline.

You'll work with specialists covering areas including:

Meta and Google Ads
SEO and copy
Content and organic social
Design and creative
GoHighLevel
Development
WordPress
Automation and integrations

Your role is to make the specialists operate as one marketing function.

We're Looking For

You will ideally have:

Strong digital marketing experience
Experience managing a marketing team or multiple specialists
Demonstrated lead-generation experience
Strong analytical and commercial skills
Excellent understanding of conversion funnels
Meta/Facebook advertising knowledge
Understanding of Google Ads
SEO and content knowledge
CRM/funnel experience
GHL experience highly desirable
Strong project-management capability
Excellent written and spoken English
Strong documentation and process-mapping skills
The confidence to challenge existing processes
Excellent follow-through

Most importantly, we're looking for someone who takes ownership.

You don't need to personally be the world's best Meta buyer, SEO specialist, developer or copywriter.

You need to understand these disciplines well enough to manage the experts, interrogate the numbers, identify problems and drive the team towards commercial outcomes.

What Success Looks Like

Within your first month, we should have a clearly documented marketing operating system covering:

People + Process + Technology + Funnels + Creative + Data + KPIs + Reporting

From there, your responsibility is to turn that knowledge into a lean, scalable acquisition engine for our new healthcare brand.

How to Apply

Please send:

Your CV
Portfolio or examples of relevant work
A 2–4 minute Loom explaining the largest marketing function/team you've managed
An example of a lead-generation funnel or campaign you're particularly proud of
Actual performance metrics/results you've been responsible for
Your experience with GHL, CRM systems, funnels and automation
An example of a marketing process or function you've previously documented, rebuilt or improved

SKILL REQUIREMENT
Marketing Social Media Management Digital Marketing
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