Real Estate Appointment Setter & Lead Conversion Specialist

We are looking for a sharp, confident, highly motivated Real Estate Appointment Setter & Lead Conversion Specialist with direct real estate experience.

This is not a basic call-center or administrative position. We need someone who understands real estate leads, discovery calls, qualification, follow-up, lead nurturing, appointment setting, and pipeline management and who is comfortable taking ownership of leads until they are successfully moved to the next stage.

You should be quick-thinking, articulate, persuasive, personable, and extremely comfortable on the phone. You need to know how to have a natural conversation with buyers, sellers, investors, and prospects; ask the right questions; uncover motivation; understand timelines; handle objections; and confidently secure the next step.

You will communicate with leads through telephone calls, text messages, and email, so excellent professional English—both spoken and written—is mandatory.

We are looking for someone who enjoys results, numbers, accountability, and moving deals forward.

Your Responsibilities
Immediately contact new buyer, seller, and real estate leads.
Conduct professional discovery and qualification calls.
Ask intelligent questions to uncover the client's motivation, needs, timeline, expectations, and readiness to move forward.
Build rapport quickly and communicate confidently with different types of personalities.
Schedule qualified appointments for our real estate team.
Confirm appointments and reduce cancellations and no-shows.
Follow up consistently with leads who are not yet ready to schedule.
Nurture short-, medium-, and long-term prospects.
Communicate through phone, SMS/text, and email throughout the lead lifecycle.
Know when to push for an appointment and when a prospect needs additional nurturing.
Handle common objections professionally and confidently.
Keep leads moving through the sales pipeline.
Maintain accurate notes and update every lead's status after conversations.
Know exactly where active prospects are within the pipeline.
Identify leads that are becoming opportunities and communicate them immediately to the appropriate team member.
Communicate client expectations, deadlines, timelines, and important details clearly to management and agents.
Follow up internally when team members need to take action on a lead.
Make sure opportunities do not fall through the cracks because someone forgot to call, text, email, or follow up.
Track your personal activity and performance every day.
Report on calls, conversations, follow-ups, appointments, qualified opportunities, and pipeline movement.
Identify problems in the lead-conversion process and bring them to management's attention.
Take ownership of your numbers and continually look for ways to improve your conversion rate.
What We Are Looking For

The ideal candidate has direct experience working with real estate leads and understands that a person who submits an inquiry today may be ready immediately, in 30 days, in six months, or even later.

You understand how to determine the difference and create the appropriate follow-up.

You must be:

Experienced in real estate lead qualification and appointment setting.
Extremely comfortable speaking with prospects on the telephone.
Fluent in professional spoken and written English.
Quick-thinking and able to respond naturally without sounding scripted.
Confident speaking with sophisticated clients.
Excellent at asking discovery questions.
Able to uncover motivation without interrogating the prospect.
Persuasive without being overly aggressive.
Good at objection handling.
Highly organized with follow-up.
Comfortable managing many leads at different stages simultaneously.
Excellent at texting and email communication.
Self-motivated and able to work without constantly being reminded what to do.
Competitive and motivated by measurable results.
Comfortable being held accountable for daily and weekly performance.
Able to understand and communicate deadlines and timelines.
Proactive about communicating problems before they become bigger problems.
Comfortable working closely with agents and management.
Able to take constructive feedback and improve quickly.
Real Estate Experience Is Important

We strongly prefer someone who has previously worked as a:

Real estate ISA, appointment setter, lead manager, inside sales representative, transaction-focused sales assistant, real estate acquisition specialist, or similar real estate sales position.

You should already understand basic real estate terminology and be comfortable discussing subjects such as:

Buying and selling timelines
Motivation for selling
Buyer requirements
Property types
Price ranges
Financing/pre-approval
Cash versus financed buyers
Listing appointments
Property-showing appointments
Follow-up timelines
Agent availability
Client expectations

We do not want to train someone from zero on how a real estate conversation works.

CRM / GoHighLevel

Experience with GoHighLevel is a major plus.

You should be comfortable using a CRM every day to:

Update lead statuses.
Move opportunities through pipeline stages.
Record detailed notes.
Schedule tasks and appointments.
Send SMS and email.
Track conversations.
Set follow-up dates.
Monitor leads requiring immediate attention.
Identify stale opportunities.
Report where leads are in the pipeline.

If you have experience building or working with GoHighLevel workflows, campaigns, automations, calendars, or pipelines, please mention this when applying.

You Must Be Results Driven

We want someone who knows their numbers.

Every day, you should be able to tell us things such as:

How many calls did I make?
How many people did I actually speak with?
How many meaningful conversations did I have?
How many leads did I qualify?
How many appointments did I schedule?
How many appointments were confirmed?
How many leads require follow-up?
Which opportunities are closest to converting?
Which leads are becoming stale?
Where are leads getting stuck?

We are looking for someone who enjoys improving these numbers rather than someone who simply wants to complete a shift.

Important Work Requirements

This is a dedicated full-time position.

You may not hold another full-time job or provide overlapping services to other clients during our scheduled working hours.

You must have fluent, professional-level spoken and written English. You will regularly speak directly with prospective buyers, sellers, clients, agents, and management.

Our team works collaboratively on Zoom throughout the workday, and you must be comfortable remaining connected on Zoom and sharing your screen while working when required.

You will work closely with management and our real estate team, so communication, transparency, availability, accountability, and responsiveness are essential.

You must also have:

A professional and quiet working environment.
Reliable high-speed internet.
A reliable computer.
A quality headset/microphone.
Backup internet access whenever possible.
The ability to work our required schedule consistently.
The Personality We Want

We want someone who is sharp, hungry, resourceful, confident, and self-driven.

If a lead does not answer, you don't simply mark them as "no answer" and forget about them.

You think:

When should I call again?
Should I text them?
Should I email them?
What did they originally inquire about?
What might get them to respond?
What's their timeline?
What is the next action?

You should naturally want to move opportunities forward.

We value people who see a problem, communicate it, and work toward solving it rather than waiting for someone to give them instructions.