Lead Creative Strategist — DTC Ecommerce (Base + High Performance Bonus)

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TYPE OF WORK

Full Time

SALARY

1500-2500

HOURS PER WEEK

40

DATE UPDATED

Sep 4, 2026

JOB OVERVIEW

Are you a World-Class DTC Creative Strategist who knows how to craft viral, 7-figure winning ads for Meta and TikTok?

We are not looking for an order-taker or a passive video editor. We are looking for an ambitious Lead Creative Partner for our fast-growing DTC wellness technology brand (Nicebeam).

If you are tired of capped salaries and want to be directly rewarded for the revenue and ad spend your winning creatives generate, this role is built for you. We provide a competitive base salary plus an aggressive percentage-based performance bonus on winning ad spend. The more your creatives scale, the more you earn. No ceiling.

What You Will Do:

Creative Strategy & Ideation: Research competitor ads, analyze Meta/TikTok trends, and design high-converting ad angles, hooks, and scripts tailored to our premium wellness products.

Full-Funnel Ad Production: Direct and produce high-converting video ads (UGC iteration, hook testing, voiceovers, text overlays) and static image ads (feature callouts, us vs. them, before/afters, press quotes).

Data-Driven Iterations: Collaborate closely with our media buyer to analyze performance metrics (Hook Stop Rate, Hold Rate, CTR, ROAS) and rapidly spin out winning variations of top-performing assets.

Swipe File & Asset Management: Maintain a structured creative library and stay ahead of DTC ad psychology best practices.

What We Are Looking For:

Proven track record of creating 7-figure winning Meta/TikTok ads for DTC brands (Portfolio required).

Expertise in video editing (Premiere Pro, CapCut, After Effects) and graphic design (Photoshop, Figma, Canva).

Strong grasp of DTC ad psychology—knowing how to hook attention in the first 3 seconds and drive purchase intent.

Premium, minimalist design sensibility (Apple / Dyson-level aesthetic standards).

Excellent written/spoken English and a strong desire to take full ownership of creative performance.


Scaled Performance Bonus: Cash bonus/tier commission on every winning ad creative that scales past key ad spend thresholds on Meta/TikTok.

How to Apply:
Submit a link to your portfolio or a Google Drive folder showing your BEST Meta/TikTok Ad Creatives (both Video + Static Images) along with proof/case studies of scaled ad spend if available. Applications without a portfolio will not be considered.

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