Real Estate Virtual Assistant (Lead Manager / SMS & CRM Specialist)

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TYPE OF WORK

Any

SALARY

$4/hr with commission on every sale

HOURS PER WEEK

30

DATE UPDATED

Sep 4, 2026

JOB OVERVIEW

We are looking for an experienced Virtual Assistant who is highly proficient with REI Reply and has previous experience managing CRM workflows, SMS campaigns, and real estate leads.

This role will primarily involve monitoring and responding to incoming SMS conversations, keeping our REI Reply workflows organized and functioning properly, qualifying motivated land sellers, researching and comping vacant land to determine property values and Maximum Allowable Offers (MAOs), and scheduling qualified seller appointments for our acquisition team.

The ideal candidate is attentive, organized, tech-savvy, and comfortable communicating with property owners through SMS. You should be able to recognize motivated sellers, ask the right follow-up questions, keep detailed notes on every lead, and make sure no opportunities fall through the cracks.

Responsibilities include:

* Manage and monitor REI Reply daily
* Respond promptly and professionally to incoming seller messages
* Manage leads through the correct CRM pipelines and workflows
* Identify and troubleshoot issues with SMS campaigns, automations, and workflows
* Qualify vacant-land sellers and gather important property information
* Research and comp vacant land using comparable sales and other available data
* Calculate property values and Maximum Allowable Offers based on our acquisition criteria
* Schedule qualified seller calls/appointments for our acquisition team
* Follow up consistently with leads who are not ready to sell immediately
* Maintain accurate notes, lead statuses, tasks, and follow-up dates inside REI Reply
* Keep our lead database clean and organized
* Track leads, offers, appointments, and other important acquisition metrics

Requirements:

* Strong previous experience using REI Reply is REQUIRED
* Experience working with real estate investors, wholesalers, or land investors is strongly preferred
* Experience comping vacant land is highly preferred
* Strong written English and communication skills
* Extremely organized and detail-oriented
* Comfortable learning and troubleshooting software and CRM systems
* Able to work independently without constant supervision
* Reliable internet connection and consistent availability during agreed-upon working hours

We are specifically looking for someone who can become a long-term part of our operation. As our lead volume grows, there will be opportunities to take on additional responsibilities and grow with the company.

SKILL REQUIREMENT
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