Any
6-8hr
10
Sep 4, 2026
# Google Ads Conversion Tracking Specialist — GCLID / ServiceM8 / n8n
**Type:** Project-based (with potential ongoing retainer for maintenance)
**Location:** Remote, Philippines preferred
**Client:** Laserline Tiling Ltd — tiling & waterproofing contractor, Christchurch, New Zealand
## The Problem We Need Solved
Right now, Google Ads counts a "conversion" the moment someone submits a form on our website. But a form submission isn't a sale — some of those leads turn into real, paid tiling jobs, and some go nowhere. Google Ads currently can't tell the difference, which means our ad spend is being optimized toward *form fills*, not *real customers*.
We need someone to build (and verify end-to-end) a pipeline that:
1. Captures the Google Click ID (GCLID) when someone clicks our ad and lands on our site
2. Passes that GCLID through to the job record in **ServiceM8** (our job management system)
3. Tracks that job through to a real outcome (quoted, won, lost)
4. Automatically reports **won jobs** back to Google Ads as offline conversions — so Google starts optimizing toward actual paying customers, not just enquiries
Our automation layer is **n8n**, already linked to ServiceM8. There is a partially-built pipeline using
## Scope of Work
1. **Audit the website form** — confirm the hidden GCLID field correctly captures the parameter from the ad click and isn't dropped on submission (flagged as a known risk with our current CMS setup).
2. **Verify GCLID reaches ServiceM8** — confirm it's correctly attached to the job/quote record via API or webhook.
3. **Build the n8n workflow** that:
- Monitors job status changes in ServiceM8 (Quote Sent → Won / Lost / Completed)
- Matches the outcome to the stored GCLID
- Formats and uploads the conversion (GCLID, conversion action, value, date) to Google Ads via the **Offline Conversion Import** API on an appropriate schedule
4. **Test end-to-end** with real test leads to confirm conversions appear correctly in Google Ads, attributed to the right keyword and campaign.
5. **Document the finished workflow** — a plain-English walkthrough plus a simple diagram, so our team can troubleshoot without you.
6. **Recommend and implement** whether to repair the existing
## Must-Have Skills
- Demonstrated experience with the **Google Ads API / Offline Conversion Import (OCI)** — please share a specific example or portfolio piece
- Strong **n8n** workflow-building experience
- Comfortable reading/writing to the **ServiceM8 API** or webhooks
- Working knowledge of **Google Tag Manager / JavaScript** for GCLID capture on web forms
- Clear written English and async communication — you'll be working with a NZ-based owner (Christchurch, GMT+12) with limited overlap hours
## Nice to Have
- Experience with Google Ads Enhanced Conversions
- Prior work with home service / trade businesses
- Familiarity with ClickUp for documentation handoff
- Experience with
## Deliverables
- A verified, working GCLID → ServiceM8 → n8n → Google Ads pipeline, tested with real data
- Written documentation covering how it works and how to troubleshoot common failures
- A short screen-recorded walkthrough (Loom or similar) of the finished workflow
## How to Apply
Please include:
1. A specific example of an offline conversion import or similar Google Ads API integration you've built (screenshot, Loom, or GitHub link)
2. A short Loom walkthrough of an n8n workflow you've built previously
3. Your estimate of hours/timeline to complete this scope
4. Your hourly or fixed-project rate
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*Note: rate/budget range and expected hours are intentionally left open above — fill in before posting based on what you're willing to pay.*