Meta Ads Manager, Editor, script writer

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: TYPE OF WORK

Full Time

: SALARY

900

: HOURS PER WEEK

40

: DATE UPDATED

Sep 3, 2026

JOB OVERVIEW

(OUR AGENCY ONLY WORKS WITH FLOORING COMPANIES ONLY) - Must have prior knowledge in the home improvement/service base business

About Terrafina:

Terrafina is a U.S.-based digital marketing company that works with home improvement businesses across the United States.

We help contractors and home service companies grow through paid advertising, lead generation, marketing automation, and content.

We are looking for a full-time Meta Ads Manager & Video Editor / Social Media Manager to join our team long-term.

This is a hands-on role. You will be responsible for helping manage Meta advertising campaigns, editing video ads, analyzing campaign performance, and consistently publishing organic social media content for both Terrafina and our clients.

We are looking for someone who already has experience with Meta Ads Manager and video editing and is comfortable working with multiple client accounts.

Your Main Responsibilities
Meta Ads Management

A major part of this position will be managing and optimizing Facebook and Instagram advertising campaigns for our clients.

You should be comfortable working inside Meta Ads Manager and understanding campaign performance data.

Your responsibilities will include:

Setting up Meta advertising campaigns from start to finish
Creating campaigns, ad sets, and advertisements
Monitoring campaign performance regularly
Reviewing and understanding advertising data
Analyzing CPM, CTR, CPC, CPL, CPA, frequency, conversion rates, and other important metrics
Identifying winning and underperforming ads
Scaling successful campaigns
Adjusting campaign budgets
Testing new advertisements and creatives
Pausing or replacing underperforming creative
Optimizing campaigns based on performance
Setting up retargeting campaigns
Managing audiences
Setting up and troubleshooting Meta Pixels
Setting up conversion events
Configuring conversion tracking
Testing that leads and conversions are being tracked properly
Checking attribution and tracking issues
Helping troubleshoot Meta Ads Manager problems
Maintaining organized campaign structures and naming conventions
Preparing campaign performance reports
Making recommendations for improving campaign performance

We are specifically looking for someone who understands that Meta Ads management is more than simply launching campaigns.

You should be able to look at campaign data, understand what is happening, identify potential problems, and make intelligent optimization decisions.

You will receive direction on our offers, marketing strategies, and goals, but we want someone who can increasingly take ownership of campaign management and optimization.

Video Editing for Advertising

You will also be responsible for editing video advertisements.

We frequently receive raw footage from:

Business owners
Contractors
Customers
Employees
UGC creators
Job sites
Client projects

Your job will be to turn this footage into engaging advertisements designed for Facebook and Instagram.

You should be skilled at editing short-form direct-response advertising videos.

Responsibilities include:

Editing Meta video advertisements
Editing UGC-style ads
Editing testimonial videos
Editing client case studies
Creating 9:16 Reels and Story advertisements
Creating 4:5 Feed advertisements
Creating multiple ads from the same raw footage
Creating multiple hooks for the same advertisement
Adding captions and subtitles
Adding text overlays
Adding B-roll
Adding graphics and visual popups
Adding sound effects
Adding appropriate music
Removing unnecessary pauses
Improving pacing
Improving viewer retention
Creating strong visual hooks during the first few seconds of an advertisement
Repurposing longer videos into short-form content

We are not simply looking for someone who can make a video look good.

We want someone who understands that an advertising video needs to capture attention, maintain attention, communicate an offer, and generate leads or appointments.

Experience editing direct-response ads is highly preferred.

Organic Social Media Management

You will also help us consistently publish organic social media content.

We want content being published daily across our company's social media accounts and the accounts we manage for clients.

Responsibilities will include:

Posting organic content for Terrafina
Posting organic content for our clients
Managing our Instagram content
Posting Instagram Reels
Posting Facebook content
Scheduling social media posts
Repurposing advertising content into organic content
Turning client videos into short-form social media posts
Creating basic graphics when needed
Writing captions
Organizing content calendars
Making sure content is posted consistently
Keeping client social media accounts active and professional

Consistency is extremely important.

We do not want social media posting to become something that gets forgotten when other tasks become busy.

Part of your responsibility will be making sure that Terrafina and our clients have organic content being published every day according to our content schedule.

Creative Production

You may also help create static Meta advertisements and organic graphics.

This can include:

Promotional advertisements
Before-and-after graphics
Customer review graphics
Testimonial ads
Offer ads
Educational graphics
Retargeting advertisements
Social media posts
4:5 Feed creatives
9:16 Story creatives

Experience using Canva, Photoshop, Figma, or similar design software is a plus.

Who We Work With

Our clients are primarily home improvement and home service businesses located throughout the United States.

Examples may include:

Flooring companies
Plumbing companies
Remodeling companies
Roofing companies
HVAC companies
Restoration companies
Contractors
Other home improvement businesses

Experience marketing local service businesses or home improvement companies is a major plus.

Who We're Looking For

We are looking for someone who already has strong experience with:

Meta Ads Manager

Facebook Ads
Instagram Ads
Meta campaign setup
Campaign optimization
Reading advertising data
Scaling successful campaigns
Meta Pixel setup
Conversion tracking
Conversion events
Retargeting
Video editing
Short-form advertising content
Instagram Reels
Organic social media content

You should also:

Have excellent attention to detail
Be organized
Be able to manage multiple client accounts
Be comfortable working independently
Communicate clearly in English
Follow SOPs and processes
Be willing to learn new software
Be comfortable receiving feedback
Meet deadlines consistently
Be proactive when you notice a problem
Double-check your work before publishing or launching anything
Want a stable, long-term position
Software We Use

Our software includes or may include:

Meta Ads Manager

Facebook
Instagram
Canva
CapCut
Adobe Premiere Pro
DaVinci Resolve
GoHighLevel
Google Drive
Google Sheets
Google Docs
ChatGPT
Additional marketing and reporting software

You do not need experience with every tool listed above.

However, strong Meta Ads and video editing experience are required.

Position Details

Position: Full-Time

Hours: 40 hours per week

Schedule: Monday-Friday

Employment: Long-term

This is not a temporary freelance project.

We are looking for someone who wants to become an important part of our team and grow with Terrafina.

As you prove your abilities, there will be opportunities to take on more responsibility within our advertising and creative operations.

What Success Looks Like

Someone succeeding in this position will:

Keep client Meta campaigns properly organized
Consistently monitor advertising performance
Catch problems before they become expensive
Understand when ads need to be changed or scaled
Properly track conversions
Produce high-quality video advertisements
Consistently test new creative
Keep organic social content publishing every day
Keep client content organized
Communicate problems quickly
Continuously look for opportunities to improve results

Ultimately, your job is to help us improve advertising performance, produce better creative, and maintain a consistent social media presence for Terrafina and our clients.

SKILL REQUIREMENT

Scriptwriting Advertising Management Meta Business Suite

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Meta Ads Manager, Editor, script writer

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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