Creative Strategist – DTC E-commerce / Meta Ads

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TYPE OF WORK

Full Time

SALARY

$2,000–$3,500/month

HOURS PER WEEK

TBD

DATE UPDATED

Sep 14, 2026

JOB OVERVIEW

We are a fast-growing Nordic DTC e-commerce company looking for a highly skilled Creative Strategist to own and improve our paid social creative strategy.

Your job is to turn customer research, ad performance data and market insights into creative concepts that our UGC creators and video editors can execute.

You will work closely with our founder, UGC Manager and video editors to continuously develop new winning ads for Meta.

Your responsibilities:

Research customers, competitors and market trends
Develop new advertising angles, hooks and creative concepts
Write detailed UGC scripts and creative briefs
Analyze winning and losing ads to identify patterns and learnings
Turn performance data into new creative iterations
Brief UGC creators and video editors
Build structured testing plans for new concepts
Develop variations of winning ads without simply copying previous creatives
Maintain a creative testing and learnings database
Help increase our volume of high-quality creative tests every week

You are a great fit if you:

Have hands-on experience creating winning Meta ads for DTC/e-commerce brands
Understand awareness levels, marketing angles, hooks and direct-response copywriting
Can distinguish between an angle, concept, hook and execution
Understand Meta creative testing and performance metrics
Can analyze ad performance and explain WHY a creative won or lost
Have experience writing UGC scripts and editor briefs
Understand consumer psychology and customer research
Are highly proactive and can take ownership of the creative process

We are specifically looking for someone with DTC/e-commerce experience.

This is not a generic social media manager position. Your primary objective is to help us produce more winning paid advertising creatives.

To apply, please send:

A short introduction
Brands/accounts you have worked on
Examples of ads or creative concepts you developed
Your process for researching and developing a new advertising angle
An example of a UGC script or creative brief you have written
Your expected monthly salary

Also answer this question:

“An ad has a strong CTR but poor conversion rate. What would you investigate and what creative would you test next?”

Start your application with STRATEGY so we know you read the entire post.

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