Paid Ads/Marketing Specialist

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: TYPE OF WORK

Full Time

: SALARY

$800/Month

: HOURS PER WEEK

40

: DATE UPDATED

Sep 2, 2026

JOB OVERVIEW

Full-Time Paid Ads Specialist - To Apply please answer this form: ----------
Company: Friday HQ - ----------
Role Type: Full-time
Compensation: $800/month
Location: Remote
Start Date: ASAP

About Friday HQ

Friday is a private community and capital platform built to supercharge Muslim-led businesses. Through Friday Community, we bring together a hand-vetted network of 3,000+ founders, investors, and expert operators. Through Friday Ventures, we invest in Muslim founders innovating in the essentials — health tech, proptech, energy, and food & beverage. We also run a services arm supporting founders with bookkeeping, tax, payroll, and financial advisory.

As we scale membership and services, we're looking for a paid ads specialist to own performance marketing end to end.

Role Overview

We're looking for a Paid Ads Specialist who can plan, launch, and optimize paid campaigns across Meta, Google, and LinkedIn. This role owns the numbers — you'll be responsible for cost per lead, cost per acquisition, and return on ad spend, and for reporting on them clearly.

You'll work closely with leadership to drive community sign-ups, service inquiries, and event registrations. Strong analytical thinking, comfort with AI tools, and a testing mindset are essential.

Key Responsibilities

Campaign Management

Build, launch, and manage paid campaigns across Meta, Google, LinkedIn, and other platforms
Manage budgets, bidding strategies, and daily pacing
Structure campaigns, ad sets, and audiences for clean testing and scale
Audience & Targeting

Build and refine audiences, lookalikes, and retargeting segments
Research and test new audience angles for community, services, and event campaigns
Keep targeting aligned with brand tone and community standards
Creative & Copy Testing

Write and test ad copy, hooks, and angles
Coordinate creative requests and brief design or video assets
Run structured A/B tests and document what wins and why
Tracking & Analytics

Set up and maintain pixels, conversion tracking, and UTM structure
Monitor CPL, CPA, ROAS, and funnel performance daily
Flag underperformance early and act on it
Reporting

Build clear weekly and monthly performance reports
Translate data into plain-language recommendations for leadership
Maintain organized, accurate records of spend and results
Landing Pages & Funnels

Coordinate on landing pages and lead capture forms
Identify drop-off points and recommend improvements
Requirements

Proven experience managing paid ads (Meta and Google at minimum)
Strong grasp of campaign structure, audience building, and bidding
Hands-on experience with pixel setup, conversion tracking, and UTMs
Comfortable analyzing data and reporting on CPL, CPA, and ROAS
Able to write clear, high-converting ad copy
Comfortable using AI tools (ChatGPT, Perplexity, etc.) for research and creative
Strong written and verbal English communication skills
Detail-oriented, self-directed, and proactive
Trustworthy and able to handle ad account access and sensitive information
Nice to Have

Experience with LinkedIn Ads or B2B lead generation
Background in community, membership, fintech, or professional services marketing
Familiarity with landing page builders and analytics tools (GA4, Looker Studio)
Experience with creative production or basic design
Compensation & Start

$800/month (full-time)
Immediate start (ASAP)
Long-term role with growth opportunities inside the company

SKILL REQUIREMENT

Instagram marketing Facebook Ads Meta Business Suite

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Paid Ads/Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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