SEO Specialist

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TYPE OF WORK

Part Time

SALARY

7

HOURS PER WEEK

15

DATE UPDATED

Sep 22, 2026

JOB OVERVIEW

About GlowMD

GlowMD Aesthetics & Wellness Institute is a physician-led aesthetics and wellness practice in Katy, Texas.

We provide personalized aesthetic, skin, medical weight management, and wellness services. We are looking for an experienced SEO Specialist with strong Squarespace experience to help more potential patients discover GlowMD through Google and turn organic website traffic into inquiries and bookings.

This is a hands-on role for someone who enjoys improving rankings, researching opportunities, optimizing websites, and implementing those improvements directly within Squarespace.

Your Main Goal

Help GlowMD increase its organic visibility and qualified local traffic, with the ultimate goal of generating more patient inquiries and booked services.

We are not looking for traffic just to increase a number on a report. We want the right people finding GlowMD when they are searching for the services we provide.

What You'll Work On
SEO Strategy

• Develop and implement an ongoing SEO strategy
• Conduct keyword and search-intent research
• Identify high-value local search opportunities
• Research competitors and identify ranking opportunities
• Monitor keyword rankings and organic performance
• Recommend new pages or content opportunities based on search demand

Local SEO

GlowMD serves patients in Katy, Texas and surrounding communities, so local SEO will be an important part of this role.

You will help:

• Improve visibility for relevant local searches
• Optimize our Google Business Profile
• Strengthen location signals across our website
• Research local keywords and competitors
• Improve consistency of business information online
• Identify citation and directory opportunities
• Recommend strategies to improve local search visibility

Squarespace Website Management & SEO

Strong Squarespace experience is required for this position.

This is not a role where you will only provide recommendations. You should be comfortable going into our Squarespace website and implementing approved SEO and website updates yourself.

You will be expected to:

• Update and optimize existing Squarespace pages
• Create and edit service pages and landing pages when needed
• Update page titles, SEO titles, and meta descriptions
• Improve headings and page structure
• Optimize URLs and page slugs
• Add and improve internal links
• Upload and optimize website images, file names, and alt text
• Update website copy and calls-to-action
• Add and optimize blog posts
• Improve navigation and booking pathways
• Make mobile-friendly page adjustments
• Implement local SEO improvements throughout the website
• Add or manage redirects when necessary
• Identify and correct basic Squarespace SEO issues
• Make approved website changes without requiring a developer for routine updates

You should understand both SEO strategy and how to execute that strategy within Squarespace.

Website SEO

You will regularly review and optimize pages for:

• Page titles and meta descriptions
• Headings and page structure
• Keywords and search intent
• Internal linking
• Image optimization
• URLs
• Service-page content
• Local relevance
• Calls-to-action
• Technical SEO issues

You should also be comfortable identifying issues that may be preventing pages from ranking or converting and implementing solutions within Squarespace whenever possible.

Content & Blog SEO

GlowMD regularly publishes educational content about aesthetics, skin health, wellness, medical weight management, and treatments.

You will help determine:

• What topics we should target
• Which keywords have the best opportunities
• How existing blogs can be improved
• How blogs should link to our service pages
• Which content gaps exist
• How content can support both rankings and patient inquiries

You will work alongside our content and social media team rather than being responsible for producing all marketing content yourself.

You may also be responsible for uploading, formatting, and optimizing approved content within Squarespace.

SEO Audits & Technical SEO

You should be comfortable reviewing the website for issues such as:

• Indexing problems
• Broken links
• Duplicate content
• Page speed
• Mobile usability
• Core technical SEO issues
• Sitemap and crawlability
• Schema opportunities
• Search Console errors

You do not need to be a web developer, but you should understand Squarespace well enough to know what can be corrected directly within the platform, what may require custom code, and when outside technical assistance may be necessary.

Traffic to Bookings

Ranking is important, but it is not the final goal.

We also want you to look at what happens once someone reaches our website.

You may recommend and implement improvements to:

• Service pages
• Calls-to-action
• Booking pathways
• Page structure
• Website messaging
• Internal links
• Mobile experience
• Conversion opportunities

The goal is to create a stronger journey from:

Google Search → GlowMD Website → Inquiry → Booking

Who We're Looking For

You may be a good fit if you have:

• Proven SEO experience
• Strong hands-on Squarespace experience
• Experience editing and managing Squarespace websites
• Experience with local SEO
• Strong keyword research skills
• Experience with Google Search Console and Google Analytics
• Understanding of on-page and technical SEO
• Experience improving organic website traffic
• Understanding of SEO content strategy
• Experience with competitor analysis
• Understanding of conversion optimization
• Ability to implement SEO recommendations directly on a website
• Strong analytical and problem-solving skills
• Good written English
• Clear communication
• Ability to work independently and meet deadlines

Experience with healthcare, medical spas, aesthetics, wellness, beauty, or other local service businesses is a plus, but not required.

Please do not apply if you have SEO experience but are not comfortable independently updating and optimizing a Squarespace website.

What Success Looks Like

Your key performance indicators will include:

• Increased organic website traffic
• Improved rankings for relevant local keywords
• Increased Google search visibility
• Growth in qualified organic leads
• Increased inquiries originating from organic search
• Improved organic lead-to-booking conversion
• Improved performance of key service pages
• Consistent progress in local SEO visibility
• Timely implementation of approved Squarespace website improvements

We understand that SEO takes time. We are looking for steady, measurable improvement rather than unrealistic promises of overnight rankings.

Compensation

Base Pay: $7/hour

How to Apply

Please submit your application through OnlineJobs.ph only and include:

• A short introduction about yourself
• Your SEO experience
• Your local SEO experience
• Your experience working specifically with Squarespace
• Examples of Squarespace websites you have managed or optimized
• Examples of other websites you have worked on
• Examples of measurable SEO results
• Case studies, screenshots, or reports if available
• SEO tools you regularly use
• A short explanation of how you would approach SEO for a medical spa serving Katy, Texas

Please also briefly explain what types of SEO and website updates you are personally comfortable implementing inside Squarespace without developer assistance.

Want to Stand Out?

This is optional, but applicants who would like to demonstrate their skills may provide a short SEO audit of:

----------

We are not asking for a full unpaid SEO project.

Please provide approximately 5–10 bullet points covering:

• Key SEO issues you notice
• Keyword opportunities
• Local SEO opportunities
• Content opportunities
• Squarespace or website improvements you would recommend
• Any website conversion opportunities you notice
• Your top priorities for the first 30 days

We are more interested in how you think and prioritize than in receiving a lengthy audit.

Who Will Thrive in This Role

We are looking for someone who is knowledgeable but also willing to learn, test, implement, and improve.

You should be comfortable working independently, communicating your recommendations clearly, looking at data, identifying opportunities, and making approved website changes directly in Squarespace.

We don't expect you to promise #1 rankings.

We want someone who can build a strong SEO foundation, consistently improve GlowMD's organic visibility, maintain and optimize our Squarespace website, and help connect more potential patients with our services.

Only applications submitted through OnlineJobs.ph will be considered. Thank you!

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