Social Media Manager & Marketing Assistant

Hello! We are a growing UK women’s ecommerce fashion brand looking for an experienced Social Media Manager to take day-to-day ownership of our organic social content while also creating graphics, managing creative assets, carrying out creative research and assisting with paid media execution.

This is a hands-on role. You will not simply repost finished content. You will use our photography, UGC, video and existing creative assets to build engaging posts, write captions, create graphics where needed, maintain the content calendar and make sure our channels feel active, current and on-brand working closely with the founders and specialist video editors.

What You’ll Own
1. Social Media Content & Community
- Own the day-to-day content calendar and keep posting consistent across Facebook, Instagram, TikTok and other channels.
- Create, write, schedule and publish posts using approved photography, UGC, video and designed assets.
- Choose the strongest content, adapt it appropriately for each platform and repurpose good assets without the feed feeling repetitive.
- Create Stories, carousels, promotional posts, product-led posts, reposts, polls and other native social content.
- Respond to comments and community activity, escalating customer-service issues where needed.
- Use recurring customer questions, objections and feedback to generate useful social and advertising ideas and share basic organic learnings with the team.

2. Graphic Design
- Create attractive, commercially strong social and ecommerce graphics using Canva or similar tools.
- Produce promotional graphics, product posts, Stories, simple carousels, review/testimonial graphics and static ad creative.
- Resize and adapt creative for different placements while keeping branding consistent and bringing fresh ideas and good visual judgement.

3. Asset Management & Creative Research
- Keep photography, UGC, raw video, finished creative, reviews and product assets organised, correctly named and easy to find.
- Research competitors, Meta Ad Library, Instagram, TikTok, etc for relevant ideas, hooks, formats and trends.
- Explain why an idea is useful and how it could apply to our brand rather than simply saving examples.
- Identify winning themes, hooks and formats to inform future content
- Identify content gaps, such as products lacking lifestyle photography, creator content, reviews or suitable video, and flag them to the team.

4. Paid Media Assistance
Supporting role only - you will not be responsible for paid-media strategy or budgets
- Upload approved image and video ads using supplied structures and naming conventions.
- Add the correct creative, primary text, headline, URL, CTA and complete final checks before launch.
- Assist with marketing copy for ads, organic posts and promotional messages
- Spot organic posts, UGC and social content that could be repurposed or tested as paid ads

Essential Experience
- Previous professional experience managing social media for a brand or ecommerce business, particularly Facebook and Instagram.
- Evidence that you have personally created posts, written captions, scheduled/published content and managed day-to-day community activity.
- Strong Canva or equivalent graphic-design skills and the ability to produce polished social content without constant direction.
- Good visual judgement and an understanding of what makes fashion/ecommerce content current, engaging and commercially useful.
- Strong organisation and follow-through across content calendars, assets, deadlines and multiple priorities.
- Excellent written and spoken English and confidence researching ideas, spotting gaps and bringing suggestions independently.
- Able to work UK business hours and commit to 35 hours per week as your primary role.

Strongly Preferred
- Experience with fashion, apparel, activewear, beauty or another consumer ecommerce brand.
- Experience creating content for a UK, US or Australian audience.
- Pinterest and TikTok experience, including native formats and content planning.
- Experience with social scheduling tools
- Meta Ads Manager experience, particularly uploading/launching approved ads.
- Meta Ad Library/creative-research experience and basic Shopify familiarity.
- CapCut or similar simple video-editing skills are useful.

The Person We’re Looking For
- Creative but commercially minded: you care about what looks good and what gets attention, engagement and sales.
- Proactive and organised: you notice when content is running low, something is missing or a deadline is approaching and act before being chased.
- Confident making day-to-day decisions while knowing when something needs founder approval.
- Detail-oriented enough to catch the wrong link, wrong image, outdated asset or obvious error before it goes live.
- Interested in fashion, social media and ecommerce and enjoys keeping up with what brands are doing well.

How to Apply
- Send your CV.
- Share links or examples of social content and graphics you have personally created. A portfolio, Canva examples or anonymised work is welcome where confidentiality applies.
- Answer the following questions (**A LOOM VIDEO IS HIGHLY ADVISED TO STAND OUT IN THE APPLICATION PROCESS**):
1) Tell us about your biggest success managing a social media account. What did you change, what happened as a result and by how much did followers, engagement or other key metrics increase?
2) If you were given a folder of product photography, UGC and customer content, how would you d ---------- what to post on social media?

Please include the word “alpaca” somewhere in your application so we know you have read the full job description.

Hiring Process
Stage 1: CV, Loom and portfolio/relevant-experience review.
Stage 2: Short practical covering social content, graphic design and organisation.
Stage 3: Video interview.
Final stage: Short paid trial before continuing if we're all happy