Digital Marketing Expert – Meta Ads

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: TYPE OF WORK

Part Time

: SALARY

25000PHP

: HOURS PER WEEK

17

: DATE UPDATED

Aug 31, 2026

JOB OVERVIEW

META ADS & DIGITAL MARKETING SPECIALIST – BJJ / MARTIAL ARTS

We are an established Brazilian Jiu-Jitsu academy looking for an experienced Meta Ads & Digital Marketing Specialist to manage and grow our paid advertising.

We offer BJJ programs for kids and adults and are looking to significantly improve our local marketing while expanding into the sale of BJJ instructional content, online courses and other digital products.

This is a long-term role for someone who understands performance marketing, lead generation and conversions — not someone who simply knows how to boost posts.

WHAT YOU'LL BE WORKING ON

1. Local BJJ Academy Marketing

You will develop and manage Meta campaigns designed to:

- Generate leads and bookings for trial BJJ classes
- Target parents for our kids' BJJ programs
- Target adults interested in starting BJJ
- Run local brand awareness campaigns
- Retarget website visitors and engaged audiences
- Improve trial bookings and ultimately convert prospects into members
- Test different audiences, offers, hooks and creatives

Our priority isn't simply generating cheap leads. We want quality prospects who actually book trials and have the potential to become paying members.

2. BJJ Instructional Content & Digital Products

We are also expanding into selling BJJ instructional content and digital products online.

You will help develop, launch and optimise campaigns for:

- Paid BJJ instructional content
- Online BJJ courses
- Digital products
- Lead magnets and free instructional content
- Email list acquisition
- Prospecting campaigns
- Retargeting campaigns
- Sales campaigns
- Funnel optimisation
- Scaling profitable campaigns

Unlike our academy advertising, this side of the business will target a national and international BJJ audience.

Experience successfully marketing online courses, instructionals or other digital products is therefore highly valued.

YOUR RESPONSIBILITIES

- Create, manage and optimise Meta/Facebook/Instagram advertising campaigns
- Develop campaign structures and testing strategies
- Research and build appropriate audiences
- Set up prospecting and retargeting campaigns
- Develop advertising angles and offers
- Write compelling ad copy, headlines and hooks
- Work with our existing video and photo content to develop ads
- Advise us on what new creative content needs to be filmed
- Test different creatives, copy, audiences and offers
- Monitor CPL, CTR, CPM, CPA, ROAS and conversion rates
- Optimise campaigns based on actual performance data
- Track leads through to trial bookings and memberships
- Help develop and optimise digital product funnels
- Provide clear weekly reporting showing what is working, what isn't and what should be tested next

WHO WE'RE LOOKING FOR

You MUST have proven experience managing Meta Ads for lead generation and/or digital product sales.

Experience marketing any of the following is highly desirable:

- Brazilian Jiu-Jitsu
- Martial arts
- Gyms and fitness businesses
- Membership businesses
- Local service businesses
- Online courses
- Digital products
- Coaching or education businesses

Knowledge of BJJ or martial arts would be a major advantage.

WE WANT SOMEONE WHO UNDERSTANDS THE NUMBERS

We are looking for someone who thinks strategically.

We don't want someone who simply launches campaigns and leaves them running.

You should be comfortable analysing the entire customer acquisition journey and identifying where a campaign or funnel is failing.

For example:

Low hook rate → Creative problem

Good engagement but low CTR → Messaging/offer problem

Good CTR but poor lead conversion → Landing page/funnel problem

Lots of leads but few trial bookings → Lead quality or follow-up problem

Trials but poor membership conversion → Offer/sales process problem

For digital products, we also want someone who understands CPA, ROAS, conversion rates, retargeting and scaling profitable campaigns.

HOURS

Initially approximately 10–15 hours per week, with the opportunity for additional hours as our digital instructional business grows.

We are looking for someone interested in a long-term position who can grow with the business.

HOW TO APPLY

IMPORTANT: Start your application with the word "BJJ".

Applications that do not start with BJJ may not be considered. This is so we know you have actually read the entire job description.

Then please tell us:

1. Your experience managing Meta Ads
2. Examples of campaigns you have personally managed
3. Your typical monthly ad spend managed
4. Results you've achieved — CPL, CPA, ROAS, etc.
5. Your experience generating leads for local businesses
6. Any experience with gyms, martial arts or membership businesses
7. Your experience selling online courses, instructionals or digital products
8. How you approach creative testing
9. How you determine when to scale, modify or stop a campaign
10. Your hourly rate and weekly availability

We're looking for someone who can become an important part of our marketing team and help us grow both our physical BJJ academies and our digital BJJ instructional business.

25,000 PHP Per Month - 17 Hours per week

SKILL REQUIREMENT

Marketing Performance Marketing Digital Marketing

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Digital Marketing Expert – Meta Ads

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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