Performance Creative Strategist

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: TYPE OF WORK

Full Time

: SALARY

1500-2200

: HOURS PER WEEK

40

: DATE UPDATED

Sep 15, 2026

JOB OVERVIEW

*Creative Strategist ONLY for this role - not video editors or copywriters*

We are looking for a Creative Strategist to help scale the performance creative engine of a fast-growing DTC beauty brand primarily serving the US market.
This role is responsible for driving creative strategy end-to-end — from deep customer and market research, identifying new growth opportunities, developing creative hypotheses, creating high-quality briefs, analyzing performance insights, and building a scalable creative testing system.
We are looking for someone who can think strategically, understand consumer psychology, and consistently generate winning creative directions — not just write scripts.

Key Responsibilities
- Conduct deep customer, competitor, and market research to uncover new creative opportunities, winning angles, and growth insights.

- Develop creative strategies, hypotheses, concepts, hooks, and iterations based on customer psychology, market trends, and performance data.

- Create high-quality creative briefs to support a high-volume creative testing pipeline and increase creative velocity across video, UGC, and static ads.

- Analyze creative performance, identify winning patterns, and translate learnings into scalable creative frameworks and iteration strategies.

- Build and improve creative strategy processes, SOPs, and systems to create a repeatable testing engine.

- Collaborate closely with media buyers, designers, editors, and creators to execute and optimize performance creatives.

Requirements
- 2+ years of experience as a Creative Strategist / Performance Creative Strategist for DTC ecommerce brands.

- Strong experience with Meta Ads creative strategy and direct-response marketing.

- Proven experience developing creatives that drive measurable business results, not just engagement.

- Strong understanding of customer psychology, creative testing frameworks, and performance metrics.

- Experience researching markets, competitors, and customer insights to generate new creative directions.

- Ability to analyze why creatives win or lose and turn insights into actionable iterations.

- Experience working with beauty or skincare DTC brands is highly preferred.

- Experience building creative systems, workflows, or SOPs is a strong plus.

- Experience managing creative strategy for brands with personally attributed ad spend no less than $200K+/month on paid social is highly preferred.

Why Join Us
- Long-term opportunity: with the potential to transition into a long-term full-time contractor role based on mutual fit and performance.

- High ownership & impact: Work directly with the founder and core team to shape the creative strategy and growth direction of a fast-growing DTC brand.

Type: long-term contract, full-time (40 hours per week)

Location: fully remote

How to apply

Please do not send a generic cover letter. Instead, include the following:

1. Please share one creative brief you personally created. Ideally it is the ads that you personally conceptualized that scaled in your past roles, and tell us the angle behind and why you believe it worked.

2. Please share one real example of a creative you personally took from research and briefing through live results, learnings, and the next iteration.

3. In a typical week, how many production-ready creative briefs can you independently deliver, and how many asset variations does each brief usually produce?

4. Your availability and your rate.

Applications without a specific angle in point 1 and 2 will not be reviewed.

SKILL REQUIREMENT

Performance Marketing Copywriting Creative Writing

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Performance Creative Strategist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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