Cold Email Lead Generation Specialist

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: TYPE OF WORK

Full Time

: SALARY

1500

: HOURS PER WEEK

46

: DATE UPDATED

Sep 10, 2026

JOB OVERVIEW

Lightsail Solutions is a venture-backed, US-based freight forwarding startup making global freight and procurement simpler, more transparent and more efficient. As an early-stage company, our priorities and processes evolve quickly. We are looking for a Cold Email Lead Generation Specialist to own and execute Lightsail Solutions’ outbound email campaigns.

This role is primarily focused on building a scalable B2B cold email engine: identifying the right prospects, sourcing and enriching contact data, managing email infrastructure, launching campaigns, and continuously improving performance.

You will be responsible for the full cold email workflow, from prospect research and list building to campaign execution, deliverability monitoring and lead qualification. You should be comfortable working independently, experimenting with different approaches and using data to improve results.

Responsibilities
- Own the end-to-end execution of B2B cold email lead generation campaigns
- Identify target customer profiles and build prospect lists based on defined industries, geographies and company characteristics
- Use prospecting and data enrichment tools to source and verify company and decision-maker contact information
- Set up and manage cold email infrastructure, including domains, inboxes, DNS records and email warm-up
- Create, launch and manage cold email sequences across multiple inboxes and campaigns
- Monitor email deliverability, bounce rates, spam placement and sender reputation
- Perform list cleaning and email verification to maintain strong campaign deliverability
- Write and test cold email copy, subject lines, calls-to-action and follow-up sequences
- Conduct A/B testing and continuously optimise campaigns based on open, reply and conversion data
- Identify positive replies and qualified opportunities and pass them to the relevant sales or operations team
- Track campaign performance and maintain accurate reporting on prospects contacted, replies, qualified leads and conversions
- Research new prospecting tools, data sources and outbound strategies that can improve campaign performance
- Troubleshoot deliverability, data quality and campaign performance issues independently

Requirements
- Hands-on experience with B2B cold email lead generation
- Strong understanding of the cold email workflow, including prospecting, list building, email verification, sequencing and follow-ups
- Experience using cold email and prospecting software such as Instantly, Smartlead, Apollo, Clay, Lemlist, Sales Navigator or similar tools
- Understanding of email deliverability fundamentals, including SPF, DKIM, DMARC, domain reputation, inbox warm-up and bounce management
-Comfortable working with prospect databases, spreadsheets and large datasets
- Able to write clear, concise and persuasive B2B cold email copy
- Analytical mindset with the ability to interpret campaign metrics and improve performance based on data
- Proactive and resourceful, with the ability to research solutions and solve problems independently
- Strong attention to detail, particularly when managing prospect data and multiple campaigns
- Able to manage multiple campaigns, inboxes and prospect segments simultaneously
- Comfortable working in a fast-paced startup environment where processes and priorities may change
- Strong written English
- Available to start immediately or within a short notice period is an advantage

Nice to Have
- Previous experience generating leads for logistics, freight forwarding, supply chain, procurement or other B2B services
- Experience using Clay or similar workflow automation and enrichment platforms
- Experience with LinkedIn Sales Navigator and account-based prospecting
- Experience working with APIs, web scraping tools, Zapier, Make or other automation platforms
- Familiarity with CRM systems such as HubSpot, Pipedrive or Salesforce
- Experience managing cold email infrastructure at scale across multiple domains and inboxes

Compensation
Up to US$1,500 per month, depending on relevant experience, and technical knowledge. Commissions payable on leads generated

SKILL REQUIREMENT

Email Marketing Outbound Sales eMail Marketing

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Cold Email Lead Generation Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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