google ads PPC Manager | Full-Time, U.S. Hours

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: TYPE OF WORK

Part Time

: SALARY

10

: HOURS PER WEEK

20

: DATE UPDATED

Aug 30, 2026

JOB OVERVIEW

TailWerks is hiring a PPC Manager to manage Google Ads, Local Services Ads, and Meta campaigns for veterinary and pet-industry clients.
This is a hands-on execution role. You will be responsible for improving campaigns, controlling wasted spend, maintaining accurate tracking, and helping clients generate qualified leads and booked appointments.
Responsibilities
- Build and manage Google Search campaigns
- Manage Google Local Services Ads and lead feedback
- Manage Meta advertising and retargeting campaigns
- Structure campaigns by location and service
- Research and manage keywords and negative keywords
- Review search terms and remove irrelevant traffic
- Write and test new ad variations
- Manage budgets, bidding, targeting, and geographic settings
- Match campaigns with the correct website or landing-page path
- Audit existing accounts for wasted spend and structural problems
- Pause underperforming ads and shift budgets toward better results
- Manage seasonal campaigns, promotions, and new-client offers
- Verify call and conversion tracking before campaigns launch
- Monitor lead quality, valid leads, calls, and booked appointments
- Keep multi-location campaigns and reporting separated by location
- Prepare monthly reports showing spend, cost per lead, booked appointments, and planned changes
- Document all work, findings, and account changes in ClickUp
- Give Account Managers accurate information before client meetings
- Coordinate with Account Management, SEO, Web/Design, and Development
Performance Measures
Your performance will be evaluated using:
- Qualified leads and booked appointments
- Cost per lead and cost per booked appointment
- Conversion rates
- Budget pacing and wasted-spend reduction
- Search-term and negative-keyword quality
- Local Services Ads lead quality
- Conversion and call-tracking accuracy
- Reporting accuracy
- On-time task completion
- Clear documentation and communication
Clicks and impressions alone are not considered successful results.
Standards
- Client advertising must run inside the client’s own accounts
- Tracking must be tested before money is spent
- Results must be reported accurately and never misrepresented
- Every important account change must be documented
- Work is not complete until it has been checked
- No campaign should be left unattended between monthly reports
- Problems, delays, overspending, and tracking failures must be reported promptly
- Account information cannot be shared outside approved systems
- Unauthorized communication, falsified reporting, neglected accounts, or misrepresentation of results are grounds for termination
Tools
You may work with:
- Google Ads
- Google Local Services Ads
- Meta Ads Manager
- Call-tracking and lead-attribution platforms
- ClickUp
- Looker Studio
- Google Workspace
- Loom
- Hubstaff
- GoHighLevel
Requirements
- Hands-on experience managing paid advertising campaigns
- Strong understanding of Google Search campaigns
- Experience with keywords, negative keywords, budgets, bidding, and geographic targeting
- Ability to identify wasted spend and account-structure problems
- Understanding of conversion and call tracking
- Strong written and spoken English
- Professional email communication
- Able to explain campaign performance clearly
- Strong attention to detail and follow-through
- Able to manage multiple client accounts and deadlines
- Reliable computer, internet connection, and quiet workspace
Experience with Local Services Ads, Meta advertising, call tracking, multi-location accounts, and veterinary or pet businesses is preferred.
Schedule Requirements
- Must be available during U.S. Mountain Time business hours
- Must be available for video calls during working hours
- Must not have university classes, another job, or recurring commitments during working hours
- Outside commitments cannot affect attendance, responsiveness, deadlines, or performance
- This position must be your primary commitment during the required schedule
IMPORTANT: 2 TO 3-MINUTE VIDEO REQUIRED
Do not send a résumé.
Send a 2 to 3-minute video answering:
1. Which advertising platforms have you personally managed?
2. Describe one campaign you improved. What was wrong, what did you change, and what happened?
3. How do you identify wasted spend and confirm that conversion tracking is accurate?
4. Are you fully available during U.S. Mountain Time business hours, with no school or other job affecting the schedule?
5. What compensation are you requesting?
Use Loom, Google Drive, or an unlisted YouTube link. Professional editing is not required.
Applications without the video will not be considered.

SKILL REQUIREMENT

Google Tag Manager Google Ads PPC

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google ads PPC Manager | Full-Time, U.S. Hours

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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