TikTok Creator Business Development Specialist (BD)

About the Role
We are looking for a results-driven TikTok Creator Business Development Specialist who understands the TikTok Shop ecosystem and excels at creator outreach, relationship building, and partnership conversion.
This is not a traditional BD role focused solely on creator sourcing and contract negotiation. You will support creators throughout the full partnership lifecycle—from discovery, screening, outreach, and onboarding to post-signing development, campaign matching, sample fulfillment, and long-term relationship management.
You will work closely with creators to understand their content niches, LIVE capabilities, product interests, and growth goals. Through product and campaign opportunities, samples, training, one-on-one coaching, and practical content recommendations, you will help creators become more active, improve their commercial performance, and build sustainable partnerships with our agency.
The ideal candidate combines a strong sense of ownership and commercial awareness with the patience and communication skills needed to build genuine, long-term creator relationships.
Key Responsibilities
Creator Sourcing and Outreach
- Identify and recruit suitable TikTok Shop creators in the U.S. market through TikTok, creator databases, social media, referrals, and other relevant channels.
- Evaluate creators based on content quality, niche, audience profile, engagement, sales potential, LIVE experience, and overall partnership fit.
- Build and maintain a healthy creator pipeline, from initial outreach through onboarding and long-term collaboration.
- Develop personalized outreach strategies and communicate with creators through email, Lark, TikTok Shop, and other approved channels.
- Follow up consistently and move qualified creators from initial contact to active partnership.
Partnership Development and Onboarding
- Clearly communicate the agency’s partnership model, creator support, expectations, and collaboration process.
- Understand each creator’s needs, concerns, working style, and commercial goals.
- Address common questions and objections professionally while avoiding unrealistic promises regarding samples, traffic, sales, or income.
- Support creators throughout the onboarding and signing process.
- Maintain accurate records of creator status, conversations, follow-up actions, and next steps.
Post-Signing Creator Development
- Build ongoing relationships with signed creators and maintain regular, meaningful communication.
- Learn each creator’s main category, preferred content format, LIVE frequency, product interests, and development goals.
- Help creators identify suitable products, campaigns, sample opportunities, and content directions.
- Coordinate one-on-one account reviews, content feedback, training sessions, workshops, and other creator development initiatives.
- Encourage consistent participation, content creation, LIVE activity, and campaign engagement.
Campaign and Product Matching
- Match creators with suitable TikTok Shop products and campaigns based on their niche, audience, content style, and performance.
- Share relevant product and sample opportunities in a clear and compelling way.
- Verify current campaign requirements, product availability, commission terms, and sample conditions before communicating them to creators.
- Work with internal teams to support creator applications, campaign participation, and partnership execution.
- Track creator interest, applications, approvals, and participation status.
Sample Fulfillment and Performance Follow-Up
- Coordinate sample requests and follow up on approval, shipping, delivery, and content fulfillment.
- Remind creators of pending deliverables in a professional and supportive manner.
- Identify delays, communication issues, or fulfillment risks and escalate them when necessary.
- Follow up on published videos and LIVE activity, and provide practical feedback based on available performance data.
- Help creators improve content quality, product demonstrations, presentation, and conversion potential.
Relationship Management and Internal Collaboration
- Maintain positive, professional, and long-term relationships with creators.
- Respond to creator questions promptly and coordinate with internal teams when additional support or verification is required.
- Collaborate with Creator Operations, Campaign, Brand Partnership, and Project teams.
- Keep creator records, follow-up notes, campaign status, and action items accurate and up to date.
- Share recurring creator questions, challenges, and market feedback to help improve internal processes and creator support.
Qualifications
- Experience in creator partnerships, influencer marketing, business development, affiliate marketing, social commerce, or creator operations.
- Good understanding of TikTok, TikTok Shop, short-form video, livestream commerce, and the U.S. creator ecosystem.
- Strong communication, relationship-building, negotiation, and follow-up skills.
- Ability to manage multiple creators, conversations, campaigns, and deadlines simultaneously.
- Strong ownership and the ability to move opportunities forward without constant supervision.
- Organized, detail-oriented, and comfortable maintaining accurate tracking records.
- Able to evaluate creator potential using both quantitative data and qualitative judgment.
- Professional working proficiency in English.
- Comfortable working in a fast-moving environment where campaign details and priorities may change.
Preferred Qualifications
- Previous experience working with TikTok Shop creators, MCNs, agencies, brands, or affiliate programs.
- Experience recruiting and supporting both short-video and LIVE creators.
- Familiarity with creator outreach tools, CRM systems, spreadsheets, or creator-management platforms.
- Understanding of sample fulfillment, campaign coordination, and creator performance tracking.
- Spanish proficiency is a strong plus, as we work with both English-speaking and Spanish-speaking creators in the U.S. market.
- Existing relationships within the U.S. TikTok Shop creator community are a plus.
What Success Looks Like
Success in this role is not measured only by the number of creators contacted or signed. We will also evaluate:
- The quality and relevance of creators added to the pipeline.
- Outreach response and partnership conversion rates.
- The number of creators who complete onboarding and become active.
- Creator participation in campaigns, samples, short-form videos, and LIVE opportunities.
- Sample and content fulfillment rates.
- Creator retention, responsiveness, and long-term engagement.
- The accuracy and timeliness of creator records and follow-ups.
- The ability to identify high-potential creators and help them grow into reliable long-term partners.
Who We’re Looking For
You may be a strong fit if you:
- Enjoy talking with creators and building relationships—not just sending mass outreach.
- Know how to follow up consistently without making the conversation feel transactional.
- Can balance creator needs with campaign requirements and business goals.
- Are comfortable using data while still recognizing creative potential.
- Take initiative, solve problems, and keep projects moving.
- Want to help creators grow from initial contact into active, long-term commercial partners.