Email Marketing Specialist — Klaviyo & Lifecycle

Are you an A-player email marketer who knows how to turn an email list into a serious revenue channel?

Do you understand how to build, optimize, and scale Klaviyo flows that recover abandoned carts, increase repeat purchases, improve customer retention, and generate revenue on autopilot?

Then this could be the opportunity for you.

About Us

We are [company name], a fast-growing e-commerce business in the [niche] space.

We acquire customers through paid advertising every single day, and we are looking for an Email Marketing Specialist who can maximize the value of every customer we acquire.

You won't just be responsible for sending newsletters.

You'll own the email marketing system — from Klaviyo flows and segmentation to campaigns, automation, testing, and optimization.

We're looking for someone who wants to join us long-term and grow together with the company — not a one-off freelancer.

What You'll Be Doing
Building, implementing, and optimizing Klaviyo flows from A to Z
Managing and improving essential flows such as:
Welcome Series
Abandoned Cart
Browse Abandonment
Post-Purchase
Customer Winback
Customer Thank You
Product Review Requests
Cross-Sell / Upsell
Back-in-Stock
Sunset / Re-engagement
Creating high-converting email campaigns and promotional campaigns
Building advanced customer segments based on behavior, purchase history, engagement, and customer lifecycle
Setting up conditional splits, triggers, filters, dynamic content, and personalization inside Klaviyo
Creating automated customer journeys that increase LTV, repeat purchase rate, and revenue per customer
Testing different subject lines, hooks, offers, layouts, CTAs, and email sequences
Analyzing email performance and continuously improving campaigns and flows
Monitoring key metrics such as:
Revenue per recipient
Open rate
Click-through rate
Conversion rate
Flow revenue
Campaign revenue
Unsubscribe rate
Customer lifetime value
Repeat purchase rate
Identifying opportunities to increase revenue from our existing customer base
Working closely with our marketing and creative teams to develop strong email concepts
Maintaining a clean, organized, and properly segmented Klaviyo account
Troubleshooting flow logic, triggers, integrations, and deliverability issues
Keeping our email marketing aligned with our overall promotional calendar and business goals
What We're Looking For
2+ years of experience in email marketing, preferably in e-commerce
Strong hands-on experience with Klaviyo
Proven experience building and optimizing complex Klaviyo flows
Strong understanding of email marketing automation and customer lifecycle marketing
Experience with segmentation, conditional splits, dynamic content, and personalization
Understanding of e-commerce and direct-response marketing
Strong copywriting skills or the ability to work closely with a copywriter
You understand that email marketing is not about sending pretty emails — it's about generating revenue
Strong analytical skills and the ability to make decisions based on performance data
Experience with A/B testing and conversion optimization
Understanding of email deliverability, list hygiene, and engagement
Experience working with Shopify and Klaviyo integrations is a strong plus
Good written English
Reliable internet connection and computer
Proactive, organized, coachable, and able to work independently
Able to work quickly and consistently in a fast-growing environment
Available for at least [X] hours of overlap with [your timezone]
You Should Be Able To

We want someone who can look at a Klaviyo account and immediately identify:

“Here is where we're losing money, here is what is missing, and here is what we should build next.”

You should be comfortable taking a flow from:

Strategy → Trigger → Segmentation → Copy → Design → Implementation → Testing → Optimization

You should also understand how different flows work together across the customer journey rather than treating every email as an isolated campaign.

What We Offer
A stable, long-term full-time position
Competitive monthly salary based on experience + performance bonuses
13th month pay
Paid Philippine holidays / paid time off
Paid subscriptions to the tools you need
Opportunity to work with a fast-growing e-commerce company
Room to grow into a Senior Email Marketing Specialist / Head of CRM role
Significant responsibility and ownership over the email marketing channel
Long-term opportunity for someone who consistently delivers results
How to Apply

Start your application with the word "FLOW" so we know you read the full post.

Include:

Your CV or a short overview of your experience
Examples of Klaviyo accounts, flows, or campaigns you have worked on
A short explanation of the most complex Klaviyo flow you have built
Tell us which Klaviyo flows you have personally implemented
Tell us which metrics you use to determine whether an email or flow is performing well
Tell us about one email flow you optimized and what impact it had
Your expected monthly salary
Your availability and timezone

Applications without relevant Klaviyo experience will not be considered.

We are looking for someone who can actually build and optimize — not someone who has only watched a few Klaviyo tutorials.

Interview Questions — Internal Use
Experience
What is your current experience with email marketing and Klaviyo?
How many Klaviyo accounts have you worked on?
What was your responsibility in your previous role?
Have you worked with e-commerce brands? If yes, what products and markets?
Klaviyo
Walk me through how you would build a Welcome Flow from scratch.
How would you structure an Abandoned Cart Flow?
What is the difference between a trigger, flow filter, conditional split, and segment?
How would you d ---------- which segments to create?
How would you prevent customers from receiving irrelevant emails?
How do you handle customers who purchase while they're already inside a flow?
How would you structure a Winback Flow?
Which flows do you consider essential for an e-commerce brand, and why?
What are some advanced Klaviyo features you have used?
Strategy & Revenue
If email currently generates 10% of total store revenue, how would you try to increase it?
Which metrics do you look at when evaluating a flow?
How do you determine whether a flow is actually generating incremental revenue?
How would you improve a flow with high open rates but low click-through rates?
What would you do if a flow has high clicks but low conversion?
How do you approach A/B testing?
How do you balance promotional emails with value-based emails?
Technical
Have you worked with Shopify + Klaviyo integrations?
Have you set up product-based triggers and dynamic product recommendations?
Have you worked with custom properties/events inside Klaviyo?
Have you dealt with deliverability issues?
How do you maintain list hygiene and prevent sending to unengaged subscribers?
Practical Test

For the strongest 2–3 candidates, give them a paid practical test.

Example:

Give the candidate access to a demo/limited Klaviyo account and ask them to audit the existing setup.

Ask them to:

Identify the biggest problems in the current Klaviyo setup
Identify missing flows
Build or improve one flow
Create the flow logic and conditional splits
Create 2–3 emails within the flow
Explain their segmentation strategy
Explain why they chose each trigger, filter, and split
Provide 3 recommendations to increase email revenue

This will reveal far more than asking someone whether they “know Klaviyo.”

Bonus Tips — Internal

Don't hire someone just because they know how to use Klaviyo.

A mediocre Klaviyo operator can build 10 flows that generate almost nothing.

The person you want understands customer psychology, offers, copywriting, segmentation, data, and lifecycle marketing.

During the interview, open their previous work and ask:

Why did you build this flow this way?
Why did you choose this trigger?
Why did you use this segment?
Why is this email here in the sequence?
What happened to revenue after you changed it?
What would you change if you had another 30 days?
Show me the actual results.