Amazon PPC Specialist — Growth & TACOS

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TYPE OF WORK

Full Time

SALARY

TBD

HOURS PER WEEK

40

DATE UPDATED

Aug 28, 2026

JOB OVERVIEW

Role Overview
We are seeking a hands-on Amazon PPC Specialist to improve advertising efficiency, total sales, organic visibility, and sustainable TACOS across our Amazon accounts.

Key Responsibilities
-Manage Sponsored Products, Sponsored Brands, Sponsored Brands Video, and product-targeting campaigns across automatic, manual, ranking, branded, competitor, category, and ASIN strategies.
-Optimize campaign structures, budgets, bids, placements, bidding strategies, and testing based on performance, profitability, inventory, and product objectives.
-Conduct keyword and competitor research; harvest validated keywords and ASINs; manage negatives; and prevent duplication or irrelevant targeting.
-Analyze PPC and organic performance using Amazon Ads reports, Business Reports, Search Query Performance, placement data, and Helium 10.
-Evaluate CTR, CPC, CVR, ACOS, ROAS, TACOS, total sales, organic contribution, keyword rankings, and performance by campaign, target, search term, and placement.
-Identify advertising, conversion, listing, pricing, review, inventory, delivery, and competitive factors affecting results and recommend appropriate actions.
-Create, process, and troubleshoot Amazon Ads bulk files, with manual implementation when necessary.
-Use AI to improve analysis, research, reporting, bulk operations, and quality control while verifying outputs against source data.
Monitor changes and provide concise reports covering results, actions, opportunities, and next steps.

Performance Expectations
Performance will be measured through ACOS, ROAS, TACOS, total and organic sales, keyword rankings, conversion, CPC efficiency, and reduced wasted spend.
Higher ACOS must support a clear, time-bound objective—such as a launch or ranking initiative—and demonstrate measurable progress. When non-PPC factors affect results, the specialist must identify their impact, recommend action, adjust PPC appropriately, and monitor performance.

Requirements
Proven hands-on Amazon PPC experience across keyword, product, ranking, competitor, category, and placement strategies.
Strong understanding of PPC metrics and their relationship with total sales and organic growth.
Experience with Amazon advertising reports, bulk files, Search Query Performance, and Helium 10 or comparable tools.
Strong analytical judgment, attention to detail, independence, and ability to produce implementable recommendations.
AI proficiency and strong English communication skills are significant advantages.
Experience with supplements, health products, or other policy-sensitive categories is preferred.

Application Requirements
Please provide:
A summary of the Amazon PPC accounts you have managed.
An example of improving ACOS or TACOS while maintaining or increasing sales.
An example of PPC supporting organic ranking or sales growth.
Your experience with bulk files, Helium 10, Search Query Performance, and AI-assisted PPC workflows.

SKILL REQUIREMENT
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