Instagram Outreach & Lead Generation VA

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TYPE OF WORK

Part Time

SALARY

$3/hour

HOURS PER WEEK

20

DATE UPDATED

Aug 29, 2026

JOB OVERVIEW

Instagram Outreach & Lead Generation VA

**Cam in a Box RE Media | Remote | Part-Time**

Are you naturally good at starting conversations with people online?

Do you enjoy Instagram, discovering new people, and making genuine connections? Are you organized, consistent, and comfortable following a process while still using good judgment?

If so, you may be exactly who we're looking for.

About Cam in a Box

We are a growing real estate media company serving real estate agents in the Raleigh, NC area.

We provide professional photography, drone photography, video, floor plans, 3D tours, and other marketing services that help real estate agents market their listings and grow their businesses.

We're a small team, and we're looking to hire a Virtual Assistant to help us grow.

This isn't a traditional VA position where you'll spend your day answering emails or doing random administrative tasks.

Your primary responsibility will be helping us find and connect with potential real estate agent clients on Instagram.

We'll provide the training, systems, scripts, and processes. Your job will be to consistently execute the system, build genuine interactions, and help turn conversations into opportunities for us to work with new agents.

What You'll Be Doing

Instagram Prospecting

You'll spend a significant part of your day finding real estate agents in our target market on Instagram.

You'll:

* Search Instagram for real estate agents in the Raleigh/Triangle area.
* Identify agents who appear to be a good fit for our services.
* Research their profiles and content to make sure we're reaching out to the right people.
* Keep track of prospects and their status.
* Follow our established prospecting criteria and outreach process.

Engagement & Relationship Building

We don't want to spam hundreds of agents with generic messages.

Our goal is to start real conversations and build genuine relationships.

You'll:

* Follow and interact with prospective agents' content when appropriate.
* Like and comment on posts according to our engagement guidelines.
* Pay attention to what agents are posting so our outreach feels personal rather than automated.
* Look for natural opportunities to start conversations.
* Follow our engagement and messaging system consistently.

Instagram Outreach

Once a prospect reaches the appropriate stage in our process, you'll send our pre-written outreach messages.

You'll:

* Send our approved messages to qualified prospects.
* Personalize messages when appropriate.
* Respond to basic conversations using our scripts and guidelines.
* Follow up with prospects according to our follow-up schedule.
* Identify agents who are interested and move them to the next step in our process.
* Help get qualified agents booked for our **free introductory shoot**.

You will not be expected to create your own sales pitch from scratch.

We'll give you the messaging, training, examples, and process you'll need.

Tracking & Organization

Consistency is extremely important in this role.

You'll be responsible for keeping our outreach organized so we always know:

* Who we've contacted
* Who has responded
* Who needs a follow-up
* Who is interested
* Who has booked
* Who should not be contacted again

You'll use the systems we provide to keep this information accurate and up to date.

What Success Looks Like

We aren't looking for someone who simply sends the largest number of DMs possible.

A successful VA in this position will:

* Find quality prospects rather than contacting random accounts.
* Follow our outreach process consistently.
* Understand the difference between engagement and spam.
* Start genuine conversations.
* Follow up when appropriate.
* Keep excellent records.
* Help create a steady flow of conversations with local real estate agents.
* Ultimately help us book more free shoots with qualified agents.

Quality and consistency are more important to us than simply hitting a huge DM number.

What We're Looking For

You may be a great fit if you are:

* Comfortable using Instagram every day.
* A strong written communicator in English.
* Naturally friendly and personable.
* Good at noticing details.
* Organized and consistent.
* Comfortable following a system and repeating it accurately.
* Able to recognize when something feels natural versus overly salesy.
* Self-motivated and able to work independently.
* Comfortable communicating professionally with real estate agents.
* Willing to learn our specific process and improve over time.

Experience that would be helpful:

* Instagram outreach
* Lead generation
* Social media management
* Appointment setting
* Real estate
* Sales or customer service
* Community management

You do not need to have experience in all of these areas.

We're more interested in your communication skills, work ethic, attention to detail, and ability to learn our system.

Important: This Is NOT a Spam Job

We want to be very clear about this.

We're not looking for someone who will copy and paste the same message to hundreds of people every day without paying attention to who they're contacting.

Our brand is built around relationships.

We want agents to feel like they're talking to a real person who actually looked at their profile and understands what they do.

If your approach to Instagram outreach is simply:

Find account → send DM → move to next account

this probably isn't the right position for you.

We're looking for someone who can follow a proven system while still using common sense and good judgment.

Schedule

We're looking for someone who can work a consistent schedule during our business hours.

Initial schedule: Part-time, approximately 4 hours per day, 5 days per week.

Our business operates on Eastern Time (U.S.), and you'll need to have reliable availability during the agreed-upon working hours.

The exact schedule will be discussed during the hiring process.

What We Provide

You won't be thrown into the job and expected to figure everything out yourself.

We'll provide:

* Training on our Instagram outreach system
* Pre-written messaging scripts
* Prospecting guidelines
* Follow-up procedures
* Examples of successful conversations
* The tools you'll need to do the job
* Ongoing feedback and support

You'll be working directly with the owners of the business, so your work will have a real impact on our growth.

Why Work With Us?

We're a small but growing business.

That means you'll have the opportunity to become an important part of the company as we grow.

We're looking for someone who wants more than just a job where they clock in, complete a checklist, and clock out.

If you do well in this position, there will be opportunities to take on additional responsibilities and grow with the business.

We're a friendly team, we work hard, and we like to have fun while we're doing it.

How to Apply

We want to make sure we're finding someone who is genuinely interested in this position and actually reads the job description.

Please send us the following:

1. Your resume or work history.
2. A short video introducing yourself and telling us why you think you'd be a good fit for this position.
3. A screenshot of your internet speed test.
4. Your answers to the questions below.

Application Questions

1. What experience do you have with Instagram?

2. Have you ever done social media outreach, lead generation, appointment setting, or sales? If so, tell us about it.

3. Imagine you find a Raleigh real estate agent on Instagram who you think would be a great prospect for us. What would you look at on their profile before deciding to reach out.

4. What do you think is the difference between genuine Instagram engagement and spam?

5. Tell us about a time you had to follow a repetitive process consistently. How did you make sure you didn't become careless or miss steps?

6. What is your availability in U.S. Eastern Time?

7. What are your expected monthly salary requirements for a part-time position?

One More Thing...

At the beginning of your application, please tell us:

What is your favorite thing about Instagram?

This helps us make sure you read the entire posting.

We're excited to meet you and find the person who will become the first member of our VA team!

Cam in a Box RE Media
Raleigh, NC

SKILL REQUIREMENT
Instagram marketing Lead Generation Customer Relationship Management
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