Digital Marketing Executive

Digital Marketing Executive

Location: Remote
Company: Diversified Group with operations in Australia, China, and Hong Kong
Industries: Professional Services, Agriculture, Manufacturing
Job Type: Full-time, Permanent
Salary: Competitive package commensurate with experience

About Us

We are a dynamic and diversified group running three distinct businesses across the Asia-Pacific region:

- A Professional Accountancy & Advisory Firm with offices in Sydney, Shenzhen, and Hong Kong.

- Strawberry Farms in Victoria and Queensland, Australia.

We are looking for a Digital Marketing Executive to join our growing marketing team. The ideal candidate will support the planning, execution, and optimization of digital marketing activities across our businesses.

This is a hands-on and varied role covering social media, content marketing, email marketing, lead generation, paid advertising, website marketing, and campaign reporting.

You will work closely with the Marketing Manager and internal teams to help turn marketing strategies into well-executed campaigns that build brand awareness, generate leads, and support business growth.

If you are interested in working with international brands across different industries, enjoy both creative and analytical work, and want to develop experience across the full digital marketing mix, we'd love to hear from you.

Role & Responsibilities:

- The responsibilities of this role are varied and involve both creative and analytical tasks. While experience in several areas is preferred, we are looking for someone who is proactive, organized, and eager to develop their skills.

Key responsibilities include:

- Support the planning, execution, and optimization of digital marketing campaigns across multiple brands and industries.

- Manage and grow digital marketing activities across relevant channels, including social media, email, websites, search, and paid advertising.

- Plan, create, schedule, and coordinate marketing content using content calendars.

- Assist in developing and implementing digital marketing strategies aligned with each brand's business goals.

- Create and coordinate social media, website, blog, email, and campaign content.

- Write engaging marketing copy, including social media captions, email campaigns, promotional content, landing page copy, and advertisements.

- Support lead generation activities through digital campaigns, social media, email marketing, and other relevant channels.

- Assist with the creation, scheduling, and optimization of email marketing campaigns and customer communications.

- Support the management of paid advertising campaigns, particularly on Meta platforms and other relevant channels.

- Monitor website traffic, campaign activity, audience engagement, leads, and conversions.

- Track and report on key marketing performance metrics, including website traffic, engagement, leads, conversions, email performance, and advertising results.

- Analyze campaign performance and provide insights and recommendations to improve results.

- Conduct market, competitor, audience, and keyword research to identify marketing opportunities.

- Support SEO and website content optimization initiatives.

- Assist with landing pages and other digital assets to improve lead generation and conversion.

- Test and optimize marketing content, messaging, audiences, creatives, and campaigns based on performance data.

- Actively stay up to date with digital marketing trends, platform updates, SEO, advertising strategies, and emerging marketing tools.

- Collaborate with the Marketing Manager, designers, content creators, and other internal teams to ensure campaigns are delivered on time and aligned with brand messaging.

- Manage multiple campaigns, projects, content schedules, and priorities across the group's different businesses.

Preferred Skills:

- Excellent English communication skills, both written and verbal.

- Strong interest and understanding of digital marketing and the customer journey.

- Experience with social media marketing and content management.

- Basic understanding of paid advertising platforms, particularly Meta Ads Manager and Google Ads.

- Familiarity with email marketing platforms such as Mailchimp, Klaviyo, or similar tools.

- Basic understanding of SEO, keyword research, and website optimization.

- Strong copywriting skills with the ability to create engaging and conversion-focused content.

- Analytical mindset with attention to marketing and campaign performance metrics.

- Organized and able to manage multiple campaigns, brands, and deadlines.

- A proactive attitude, strong attention to detail, and willingness to learn.

- Ability to balance creative thinking with data-driven decision-making.

Requirements:

- 3+ years of experience in digital marketing, social media, content marketing, lead generation, paid advertising, or a related role.

- Experience supporting or managing digital marketing campaigns across one or more channels.

- Experience managing social media platforms such as Facebook, Instagram, LinkedIn, or similar channels.

- Experience creating digital marketing content, including social media posts, email campaigns, promotional copy, or website content.

- Basic to intermediate understanding of paid advertising, including audience targeting, ad creatives, campaign setup, and optimization.

- Familiarity with Meta Business Suite, Meta Ads Manager, Google Analytics, email marketing platforms, or similar marketing tools.

- Basic understanding of SEO principles, keyword research, and content optimization.

- Strong analytical skills with the ability to monitor campaign performance and identify opportunities for improvement.

- Ability to interpret key digital marketing metrics such as engagement, reach, CTR, conversion rate, leads, and campaign performance.

- Excellent English communication skills, both written and verbal.

- Strong organizational and time management skills, with the ability to manage multiple campaigns and priorities simultaneously.

- Proactive, detail-oriented, and able to work independently in a remote environment.

- Experience working with multiple brands or industries is an advantage.

- Experience using Canva, WordPress, Shopify, CRM platforms, or marketing automation tools is a plus.

- Experience working in a remote or distributed team environment is an advantage.

- Bachelor's degree in Marketing, Business, Communications, or a related field is preferred but not required.

What We're Looking For:

- We are looking for a hands-on, well-rounded, and commercially minded digital marketer who enjoys turning ideas and strategies into action.

- The ideal candidate is comfortable working across different areas of digital marketing and can balance creativity with performance. You should be curious about what drives results and willing to continuously test, learn, and improve.

You should be able to ask not only:

"How can we make this campaign look good?"

but also:

"How can we make this campaign perform better and contribute to awareness, leads, conversions, or business growth?"

What We Offer:

Diverse Challenge: Escape the monotony of working in a single industry. Apply and develop your digital marketing skills across three distinct businesses in Professional Services, Agriculture, and Manufacturing.

Broad Marketing Experience: Gain hands-on exposure across social media, content marketing, lead generation, email marketing, paid advertising, SEO, website optimisation, and analytics.

Professional Growth: This role reports directly to the Marketing Manager and offers significant opportunities to expand your responsibilities and advance as the companies grow.

International Exposure: Work with businesses and teams across Australia, China, and Hong Kong.

Remote Flexibility: Work remotely from anywhere in the Philippines with a stable internet connection.

Competitive Compensation: A competitive salary package commensurate with experience, with opportunities for performance-based bonuses.

Supportive Environment: Work closely with the Marketing Manager and receive support from the wider team and ownership group, with access to the resources needed to succeed.

How to Apply

Ready to build something exceptional? Please send your application with the subject line:

Application: Digital Marketing Executive – [Your Name]

Your application must include:

Your updated CV/Resume.

A cover letter that addresses:

1. Why you are interested in working as a Digital Marketing Executive across different businesses and industries.

2. A brief example of a digital marketing campaign you have worked on, including the channels used and key results or learnings.

3. Your experience across the digital marketing areas most relevant to this role.

4. Your salary expectation.

5. Optional but highly valued: Links to your portfolio, LinkedIn profile, relevant campaign examples, or case studies.

Applications without a cover letter will not be considered.

We are an equal-opportunity employer and value diversity in our team.