Part Time
N/A
20
Aug 28, 2026
Way Better Living, Inc. is looking for an experienced, results-driven B2B Lead Generation & Appointment Setting Virtual Assistant to help us build referral partnerships and generate qualified opportunities for our credit repair and financial services company.
THIS IS A RESULTS-BASED POSITION
We are not looking for someone who only builds lists or performs data entry.
We need someone who knows how to:
* Find qualified B2B prospects
* Identify the correct decision-makers
* Start professional conversations
* Conduct cold outreach
* Follow up consistently
* Build relationships
* Generate responses
* Book qualified appointments
* Track all activity inside our CRM
WHO YOU WILL TARGET
You will primarily prospect and build referral relationships with:
* Mortgage loan officers
* Mortgage brokers
* Real estate agents
* Realtors and real estate teams
* Auto dealership professionals
* Auto finance professionals
* Business funding professionals
* Tax professionals
* Insurance professionals
* Other businesses that regularly work with consumers who may need credit improvement
The goal is to develop long-term referral partnerships, not simply collect contact information.
YOUR RESPONSIBILITIES
Lead Generation & Prospect Research
* Research qualified B2B prospects daily
* Find verified
* Build clean, accurate prospect lists
* Remove duplicates and unqualified leads
* Research each prospect before outreach
B2B Outreach
* Conduct outreach through
* Personalize outreach instead of sending generic spam
* Start conversations with potential referral partners
* Follow up consistently with prospects who do not initially respond
* Nurture interested prospects until they are ready to schedule a call
Appointment Setting
* Qualify interested prospects
* Explain the basic value of our referral partnership
* Schedule qualified partnership calls directly on our calendar
* Follow up with prospects before scheduled appointments
* Assist with no-show follow-up and rescheduling
CRM Management
* Enter every qualified prospect into our CRM
* Document conversations, responses, and follow-ups
* Update pipeline stages accurately
* Keep contact records organized and current
* Provide daily reporting on outreach and results
REQUIRED EXPERIENCE
Please apply only if you have previous experience with B2B lead generation, prospecting, appointment setting, or outbound sales.
We strongly prefer candidates with experience using:
*
* LinkedIn / LinkedIn Sales Navigator
* GoHighLevel
*
* CRM systems
*
* Google Maps and online directories
* Social media prospecting
Experience in credit repair, mortgage, real estate, lending, funding, financial services, or automotive sales is a major advantage.
WHAT WE ARE LOOKING FOR
You should be:
* Results-driven
* Highly organized
* Proactive
* Reliable
* Comfortable communicating with U.S.-based professionals
* Strong in written and spoken English
* Able to work independently
* Persistent with follow-up
* Comfortable being measured by performance
Your performance will be evaluated based on qualified prospects generated, outreach completed, responses received, conversations started, appointments booked, and referral opportunities created.
IMPORTANT – PLEASE READ BEFORE APPLYING
This is not a simple data-entry or copy-and-paste position.
We are specifically looking for someone who understands the complete lead-generation process:
Research → Qualify → Outreach → Follow Up → Start Conversation → Book Appointment → Track Results
Applicants who can demonstrate previous B2B lead-generation results will receive priority.
HOW TO APPLY
Please answer ALL of the following questions in your application:
1. How many years of B2B lead-generation or appointment-setting experience do you have?
2. What industries have you generated leads for?
3. Which lead-generation tools have you personally used?
4. Have you personally booked appointments through cold outreach? Please explain.
5. Write a short cold outreach message you would send to a mortgage loan officer to introduce a credit-repair referral partnership.
6. How many qualified prospects can you realistically research and contact during a 4-hour shift?
7. What results did you achieve in your most recent lead-generation role?
8. Are you experienced with GoHighLevel or another CRM?
9. What is your internet speed and computer setup?
10. Are you available to work during Pacific Time business hours?
Please do not send a generic application. Applications that do not answer the questions above may not be considered.
BONUS
If you have previously generated leads for mortgage brokers, real estate agents, lenders, auto dealerships, credit repair companies, or financial-service businesses, please mention this at the top of your application.