Senior Digital Marketer (Google Ads + SEO)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

Full Time

SALARY

$10-$15/hour

HOURS PER WEEK

40

DATE UPDATED

Aug 27, 2026

JOB OVERVIEW

SENIOR DIGITAL MARKETER (GOOGLE ADS + SEO)
321 Web Marketing | Full-Time, Remote (Metro Manila, Philippines)

Classification: Full-time
Department: Marketing
Reports To: Director of Marketing
Positions: 1
Compensation: $10 - $15 USD per hour, 40 hours per week
Location: Remote. Must be based in Metro Manila, Philippines.
Schedule: Full-time on U.S. Eastern Time (approx. 9:00 PM - 6:00 AM PHT, Mon-Fri)

=====================================

THE ROLE

We're looking for a Senior Digital Marketer who owns both sides of search: Google Ads and SEO. This is not a Google Ads-only role. You'll manage paid campaigns and execute organic search strategy for the same clients, and you need real hands-on experience in both. If you've spent your career exclusively in Google Ads and have never done keyword research for organic rankings, optimized a page for search, or worked inside Search Console and Ahrefs to grow organic traffic, this role is not the right fit.

The candidate we're looking for also writes like a native English speaker, because content is how both channels get executed: landing page copy, blog posts, service pages, and ad copy that converts.

This is a behind-the-scenes execution and strategy role. You will not present to clients or sit in client meetings. Instead, you'll be the engine behind our campaigns: building, optimizing, analyzing, and packaging insights so clearly that our U.S.-based account managers can walk into client meetings with confidence. Your work speaks through the numbers and through crisp, well-written internal reporting.

You'll manage paid and organic search across a portfolio of U.S.-based B2B and B2C clients in industries like IT/cybersecurity, insurance, financial services, healthcare, and home services. Each account has different goals, budgets, and conversion economics. You'll learn those differences and manage each account like it's your own money.

=====================================

WHAT YOU'LL DO

OWN GOOGLE ADS END TO END
- Build, launch, and manage Google Ads campaigns (Search, Performance Max, Display, and Remarketing) across multiple client accounts with monthly budgets of $5,000+
- Own account structure: campaign architecture, ad groups, keyword strategy, match types, negative keyword management, and audience segmentation
- Write compelling, conversion-focused ad copy in clear, natural English
- Manage bidding strategies, budget pacing, and quality score optimization to maximize ROI
- Run structured A/B tests on copy, landing pages, and bidding approaches, and document what you learn

EXECUTE SEO FOR THE SAME CLIENTS
- Own on-page SEO execution: keyword research, search intent mapping, title tags, meta descriptions, header structure, internal linking, and content optimization
- Conduct competitive analysis using Ahrefs and Google Search Console to identify organic growth opportunities and content gaps
- Optimize new and existing website content and structure to improve organic rankings and traffic
- Support link-building strategy in coordination with our content team
- Monitor organic performance, diagnose ranking drops, and act on algorithm updates
- Run paid and organic as one integrated search strategy per client: paid data informs SEO targets, and organic insights sharpen paid campaigns

ANALYZE AND REPORT
- Monitor performance daily across GA4, Google Ads, and Google Search Console
- Set up and maintain accurate conversion tracking (including GTM-based tracking and offline conversion imports where needed)
- Translate raw performance data into clear written insights and recommendations that account managers can relay directly to clients
- Prepare monthly performance summaries: what happened, why it happened, and what we're doing next

CREATE SUPPORTING CONTENT
- Write landing page copy, ad copy variations, and conversion-focused website content that aligns with each client's brand voice
- Produce SEO-informed blog posts and service page content that supports paid campaign themes and keyword strategy
- Draft email and remarketing copy for lead nurture sequences tied to your campaigns
- Adapt tone and voice across clients and industries. Content for a cybersecurity firm should not read like content for a home services company.
- Use AI tools to accelerate drafting, but deliver content that sounds like a skilled human wrote it, because one did

COMMUNICATE PROACTIVELY (INTERNALLY)
- Surface problems early: budget anomalies, tracking breaks, performance dips, policy disapprovals
- Keep your account managers informed without being prompted. If something changed in an account, they should hear it from you first.
- Write clearly. Your Slack messages, reports, and documentation should be as sharp as your campaigns. Strong written English is essential in this role.

=====================================

WHO YOU ARE

- You're a Google Ads expert. 5+ years in digital marketing with deep, hands-on Google Ads experience. You've personally managed accounts with $5,000+ monthly budgets from strategy through optimization, and you can point to the results.

- You're equally at home in SEO. You've personally done keyword research, on-page optimization, and organic performance analysis, not just watched an SEO team do it. You can open Ahrefs or Search Console and know exactly where to look. If we asked you why a page dropped from position 4 to position 11, you'd have a diagnostic process, not a shrug.

- You think in ROI. You don't optimize for clicks or impressions. You optimize for cost per qualified lead and return on ad spend, and you can explain the difference in your sleep.

- You're data-fluent. GA4, Google Ads reporting, Search Console, spreadsheets. You can find the story in the data and explain it in plain English.

- Your written English is excellent, full stop. Not "good for a second language." Your writing is clear, natural, idiomatic, and free of the small tells that make copy feel off to a U.S. audience. This will be assessed rigorously at every stage of the hiring process.

- You're a genuinely strong content writer. Beyond ad copy, you can write a blog post, a landing page, or an email sequence that reads like a skilled marketer wrote it. You understand voice, flow, and structure, and you adapt them per client.

- You're self-directed. Give you an account, a budget, and a goal, and you'll come back with a plan and results. You don't need hand-holding, and you work well independently on a U.S. schedule.

- You're detail-obsessed. Tracking pixels, UTM parameters, conversion actions, budget caps. The small things that break campaigns don't get past you.

- You're AI-open. You use AI tools (Claude, ChatGPT, or similar) to accelerate research, copy iteration, and analysis, but your judgment drives every decision.

=====================================

QUALIFICATIONS

- 5+ years in digital marketing with a proven track record managing both Google Ads campaigns and SEO
- Demonstrated experience managing ad accounts with budgets of $5,000+ per month from start to finish
- Hands-on SEO execution experience: keyword research, on-page optimization, and organic performance analysis for real client or company websites (not coursework or certifications alone)
- Proficiency with GA4, Google Tag Manager, Google Search Console, and SEO tools (Ahrefs, Semrush, or Moz)
- Demonstrated content writing ability: blog posts, landing pages, or marketing copy for English-speaking (ideally U.S.) audiences, with samples
- Near-native written English. This is a hard requirement and will be assessed through a writing sample, a timed writing exercise, and interviews.
- Based in Metro Manila, Philippines, with reliable high-speed internet and a professional home office setup
- Able to work full-time on U.S. Eastern Time (approx. 9:00 PM - 6:00 AM PHT)

PREFERRED
- Google Ads and Google Analytics certifications
- Experience with Facebook/Meta Ads, Microsoft Ads, or LinkedIn Ads
- Experience working with U.S.-based agencies or clients
- Familiarity with CRM and email platforms (HubSpot, MailChimp, Klaviyo)
- Experience with call tracking platforms (CallRail or similar)

=====================================

HOW WE'LL MEASURE SUCCESS

During your first 90 days, we'll be looking at:

- Account performance: Are CPL, conversion rates, and ROAS trending in the right direction on the accounts you own?
- Organic execution: Are your on-page optimizations shipping consistently, and are keyword targets and content recommendations grounded in real research?
- Tracking integrity: Is conversion tracking accurate and complete across your accounts?
- Reporting quality: Can account managers take your written insights into client meetings without rework?
- Content quality: Does your copy and content sound natural, on-brand, and ready to publish with minimal editing? Target is approval in one revision round or fewer after initial ramp-up.
- Proactive communication: Do we hear about problems from you before we discover them ourselves?
- Reliability: Do you meet deadlines, keep your queue clean, and hold your schedule consistently?
- Initiative: Are you bringing optimization ideas and test proposals to the table, or waiting to be told what to do?

=====================================

REPORTING AND GROWTH

- Reports to: Director of Marketing
- Collaborates with: U.S.-based account managers, SEO team, content team
- Review cadence: Weekly 1:1 during first 60 days, biweekly thereafter
- Compensation: $10 - $15 USD per hour, 40 hours per week

=====================================

ABOUT 321 WEB MARKETING

321 Web Marketing is an inbound lead strategy agency. We help B2B companies generate qualified leads through SEO, PPC, content, and generative AI. Our clients are typically $5M-50M+ organizations that have invested in marketing but aren't getting the results they need.

We're deliberate about what we take on, and we do it well. Our core values are active listening, drive, team accountability, proactive problem solving, growth through learning, and ROI-driven decision-making.

We're a remote-first team that moves with urgency, not emergency. If that sounds like your kind of place, we'd love to hear from you.

SKILL REQUIREMENT
Google Analytics Google Ads SEO
VIEW OTHER JOB POSTS FROM:
SHARE THIS POST
facebook linkedin
  BENCHMARKS  
Loading Time: Base Classes  0.0012
Controller Execution Time ( Jobseekers / Job )  0.0181
Total Execution Time  0.0200
  GET DATA  
No GET data exists
  MEMORY USAGE  
1,541,960 bytes
  POST DATA  
No POST data exists
  URI STRING  
jobseekers/job/Senior-Digital-Marketer-Google-Ads-SEO-1718231
  CLASS/METHOD  
jobseekers/job
  DATABASE:  onlinejobs (Jobseekers:$db)   QUERIES: 13 (0.0094 seconds)  (Hide)
0.0005   SELECT *
                                FROM exrates
                                WHERE rate_name = 'USD-PHP' 
0.0005   SELECT *
FROM `employer_jobs`
WHERE `job_id` = 1718231
 LIMIT 1 
0.0005   SELECT *
FROM `employers`
WHERE `employer_id` = 967196
 LIMIT 1 
0.0012   SELECT COUNT(*) AS `numrows`
FROM `t_thread` `t`
LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id`
WHERE `t`.`job_id` = 1718231
AND `misc`.`id` IS NULL 
0.0006   SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-09-05',ej.date_added) duration_days, DATEDIFF('2026-09-05',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND
                                   ((e.user_level >= '500' AND ej.date_added <= e.rebill_date)
                                   OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-09-05',ej.date_added) <= 14 ))
                                   AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1718231' 
0.0004   SELECT *
FROM `employer_jobs_skills` `ejs`
LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id`
WHERE `job_id` = 1718231 
0.0014   UPDATE employer_jobs SET hit_counts = '***Aug-27-2026=358***Aug-28-2026=167***Aug-29-2026=88***Aug-30-2026=3***Sep-05-2026=1' WHERE job_id= '1718231'  
0.0009   UPDATE employer_jobs SET monthly_hits = '***Aug-2026=616***Sep-2026=1' WHERE job_id= '1718231'  
0.0015   SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1718231' AND status LIKE 'sent%' ORDER BY id DESC  
0.0004   SELECT *
FROM `employer_jobs_skills` `ejs`
LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id`
WHERE `job_id` = 1718231 
0.0009   SELECT COUNT(*) AS `numrows`
FROM `employer_jobs`
WHERE `employer_id` = '967196'
AND `date_added` >= '2022-06-08' 
0.0004   select * from teasers 
0.0003   SELECT * FROM skill_categories WHERE skill_cat_id='' 
  HTTP HEADERS  (Show)
  SESSION DATA  (Show)
  CONFIG VARIABLES  (Show)