Marketing Strategist

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TYPE OF WORK

Full Time

SALARY

TBD

HOURS PER WEEK

40

DATE UPDATED

Aug 27, 2026

JOB OVERVIEW

We’re Looking for a Marketing Strategist — Not Just Another Marketer

Are you the kind of marketer who doesn’t just ask, “What should we post?”

But instead asks:

- “Is our marketing actually working?”
- “Where are we getting ROI?”
- “What should we stop doing?”
- “Where should we invest more?”

If that sounds like you, we want to hear from you.

We’re a U.S.-based organization, the American Academy of Estate Planning Attorneys (AAEPA), helping attorneys grow their law firms through membership, training, and strategic education.

We’re hiring a Fractional Marketing Strategist who can think like an operator and strategist — not just an executor.

This is NOT a role where we simply hand you a list of tasks and ask you to execute.

We need someone who can look at our entire marketing ecosystem, identify opportunities, dig into the numbers, and confidently tell us:

What’s working.

What isn’t.

Why.

And what we should do next.

What you’ll be doing:

- Audit our current marketing efforts and determine what is actually producing results.
- Build and monitor tracking so we can confidently measure campaign performance and ROI.
- Recommend where we should invest, reduce, or reallocate our marketing budget.
- Analyze our CRM, contact database, lifecycle stages, funnels, and attribution.
- Identify opportunities for growth and improvement.
- Develop a focused 30/60/90-day marketing plan centered on high-impact activities.

What we’re looking for:

- You have proven B2B marketing experience, preferably in businesses with longer sales cycles.
- You’re comfortable looking at metrics, ROI, conversion rates, attribution, and budgets.
- You understand CRMs, funnels, email marketing, automation, and analytics.
- You can work independently, prioritize ruthlessly, and make smart decisions with limited hours.
- And most importantly, you have excellent written English and strong communication skills.

⭐ Bonus points if you’ve worked with membership organizations, professional associations, coaching, training, education, or similar business models.

This opportunity may be a great fit if…

- You enjoy figuring things out.
- You don't need someone telling you what to do every hour.
- You’re comfortable saying, “I don’t think this is working, and here’s why.”
- You know how to turn data into decisions.
- And you’re excited by the idea of having a meaningful impact on a growing organization.
- We’re looking for someone who can own the strategy — not just complete the checklist.

If that sounds like you, we’d love to meet you.

or if you know someone who would be an excellent fit, feel free to tag them or share this post.

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